Join Chris Osborn, VP of Marketing with BizLibrary, for a webinar about rethinking our learning content strategy. In this webinar we'll discuss: The evolving role of training and development and critical competencies essential for today's professionals. How learning content is changing and what you can do to harness that change. The role of technology in meeting the needs of today's learners. www.bizlibrary.com/webinars

1. HOW TO
DEVELOP A
&
CONTENT STRATEGY

2. 4,000+ Courses. 25 Topic Areas. Unlimited Access.

3. POLL QUESTION
My role as a
training
development
professional is
primarily to…
• Build and deliver
training programs and
content.
• Facilitate and build a
learning environment.
• Act as company
therapist – hey we
have an open door
policy.

5. Classroom/ILT
Online - eLearning
On-the-Job
Maybe Other
Methods

6. A New Role for Corporate L&D
Traditional
Modern
L&D is “The Place for Learning”
L&D facilitates & enables learning.
Hands-on content
design/development
Supervise SMEs
Focus on building and delivering
training programs and content.
Focus on building a learning
environment.
Learning as an event.
Learning as a continuous process.
Learning driven by L&D
organization.
Learning driven by employees and
managers. A culture of learning
within the organization.
Source: Bersin by Deloitte 2013
BIZLIBRARY.COM

7. CONTENT STRATEGY

8. CURATE

9. CAPTIVATE
Authenticity
Engagement
Photo by Jhaymesisviphotography

10. CONDENSE
Relevant
Real time
Repeatable

11. Opinion
Add
value
Reusable and
shareable
COMMENTATE

12. EMPLOYEE TRAINING AND
DEVELOPMENT TODAY
EMPLOYEE TRAINING,
DEVELOPMENT &
LEARNING
What does it do?
What does it look
like?
Who does it?
BIZLIBRARY.COM

13. WHAT DOES IT DO?
• Help employees perform
better.
• Provide resources and
tools.
• Training for jobs that
don’t exist today.
BIZLIBRARY.COM

14. ASTD Competencies 2013
BUSINESS SKILLS
INDUSTRY
KNOWLEDGE
INTERPERSONAL
SKILLS
•
•
•
•
•
GLOBAL MINDSET
PERSONAL SKILLS
TECHNOLOGY
LITERACY
KNOWLEDGE MANAGEMENT
COACHING
INTEGRATED TALENT MANAGEMENT
MANAGING LEARNING PROGRAMS
EVALUATING LEARNING IMPACT
•
•
•
•
•
LEARNING TECHNOLOGIES
TRAINING DELIVERY
INSTRUCTIONAL DESIGN
PERFORMANCE IMPROVEMENT
CHANGE MANAGEMENT
AREAS OF EXPERTISE

15. LEADERSHIP
COMPETENCIES
THE IMPORTANCE
OF AGILITY

16. ALTERNATE COMPETENCIES FOR
LEARNING PROFESSIONALS
COLLABORATION
NETWORKING
Organization and team dynamics
Communication
Innovation
Building trust
Emotional intelligence
Conversation skills
LEADERSHIP SKILLS
People development
Communicating vision
Motivating and engaging
PRESENTATION SKILLS
Developing presentations
Verbal communication
Information design
DIGITAL LITERACY
Learning technology
Social technology
Content mastery

17. WHAT DOES IT LOOK LIKE?
• Smaller and decentralized
•
•
Technology dependent
•
Collaborative
•
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Flat (fewer managers – more
specialists)
Network-based and driven

18. WHO DOES IT?
•
•
Employees
•
Traditional roles still matter
•
Instructional designers
•
Classroom facilitators
•
Administrators
•
BIZLIBRARY.COM
Informal Leaders
EVERYONE

19. Information and Influence
• The people who can
connect other people based
upon common interests,
needs and expertise.
• People who can influence
these networks and find the
important pieces of data.
BIZLIBRARY.COM

20. Knowledge
= POWER
Influence
= POWER

21. For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want.
Gunnard Johnson, Google's Advertising
Research Director

22. LEARNING MUST BE JUST IN TIME AND
JUST FOR ME.
Michael Rochelle,
Chief Strategy Officer, Brandon Hall Group

23. TRADITIONAL eLEARNING COURSE OR FORMAL
LEARNING

24. LEARNING NUGGETS

25. EMBEDDED IN
WORK
FORMAL
 Instructor-Led
Training
 Virtual Classroom
 Games
 Simulations
 Testing &
Evaluation
 e-Learning
SOCIAL
LEARNING AND
ON-DEMAND
LEARNING





Performance Support
Customer Feedback
Rotational Assignment
After Action Reviews
Development Planning









Search
Books | Articles
Videos | Podcasts
Learning Portals
Wikis | Blogs
Forums | CoPs
Social Networks
Expert Directories
Coaching | Mentoring
LEARNING CONTENT IS ANYTHING

26. A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan
CONCISE
short videos
updates
INFORMAL
everyday
ad hoc
TIMELY
just in time
moment of
need
SOCIAL
discussions
observed
behaviors
MOBILE
anywhere
anytime

27. In a world of learning and development where
complexity is the enemy, BizLibrary has developed a
to delivering high
quality learning, anywhere, anytime.
MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group
BIZLIBRARY.COM