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“
What does it mean?
More connected?
More alone?
More risk?
Or, just more?
For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want.
Gunnard Johnson, Google's Advertising
Research Director
WHAT I HOPE YOU’LL LEARN:
Starting point = a whole new approach to strategy
New strategy requires new approach to
content
New approach to content =
content/technology cannot be
separated
What does this next gen learning
professional look like?
In a world of learning and
development where complexity is
the enemy, [organizations need a]
simple and nimble approach to
delivering high quality learning,
anywhere, anytime.
MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group
Processes Analysis Design Develop
Validation &
Delivery Measurement Learning
Management
? ? ?
Pull vs. Push
GOALS
Performance-
Based
Future
Orientation
What’s missing?
Most learning was focused
on delivering known skills
to solve known problems.
Classroom/ILT
Online - eLearning
On-the-Job
Maybe Other
Methods
volatility
uncertainty
complexity
ambiguity
it’s a VUCA world…
THE % OF KNOWLEDGE IN YOUR
BRAIN NEEDED TO DO YOUR JOB
1986 1997 2006
Source: Robert Kelly, Carnegie-Mellon University
demand speed,
analysis and elimination of
uncertainty
patience,
sense-making and an engagement
with uncertainty.
Denise Caron,
It’s a VUCA World
Everyday we create
bytes of data…
So much that 90% of the data in
the world has been created in
the last two years alone.
SOURCE: IBM Understanding Big Data: Analytics for
Enterprise Class Hadoop and Streaming Data
2.5 QUINTILLION
Over 6 billion hours of
….video are watched each
month on YouTube…
that's almost an hour for
every person on Earth.
9 out of 10 Americans
already use their
smartphones for work.
Cisco BYOD Insights Report 2013
Traditional approaches
won’t work…
No classroom is large enough.
No individual is smart enough.
No response time is fast enough.
No intervention is complete enough.
No program lasts long enough.
No solution is global enough.
…
Attempting to do more of what has been done in
the past is not the answer. We need to do new
things in new ways.
won’t work…
Employee learning today
is about preparing
employees for jobs that
don’t exist, yet…
Alignment Learning
Culture
Performance
Analysis
Content
Strategy
Success Criteria Marketing and
Communication Business Impact
Alignment
Learning Culture
Performance
Analysis
Success Criteria
Marketing and
Communication
Measuring the
Business Impact
CONTENT
definition curation
delivery
Immediate
Personalized
Democratic
User-generated
Social
Mobile
Technology without
content is an empty
promise.
CONTENT
definition curation
delivery
WHAT IS CONTENT:
anything that answers a
question that we might be
asking in the moment
SOCIAL PERFORMANCE
Business objectives
DEFINITION
?
?
CONTENT
definition curation
delivery
CURATION:
the key first step to making
content useful
CONTENT CONTEXT
CURATION
Context
3
2
1
What do you believe holds
back knowledge workers
in your organization?
Bersin by Deloitte 2012
overwhelming
volume of
information
68%
lack of
effective
tools
34%
The problem is
context not content.
STRUCTURE
SETS
CONTENT
FREE
CONTENT
definition curation
delivery
DELIVERY:
easy and simple access, when
and where it’s needed
CLOUD-BASED MOBILE
DELIVERY
Access, work and life
3
2
1
WHY VIDEO?
According to popular research – in 72 hours the
average human can retain…
of
text
10%
of
VIDEO
95%
of
images
65%
60,000
times
faster
than
text
Does this translate into
employee training?
Does this translate into
employee training?
YES
Adult Learning…
YES
Adult Learning…
Does this translate into
employee training?
Short bursts (5-15 min.)
Visual input for cognitive transfer
Preferred method for information
TRADITIONAL eLEARNING COURSE OR FORMAL
LEARNING
LEARNING NUGGETS
BORROW
At least of
employees already use
their own smartphones/
devices to access work-
related sites or
information.
50%
How Tony Roma
Employees use Video to
Teach Important Job Skills
The world is changing. People are changing. To
be effective, our employee training is changing to
meet them where they are.
Jessie Bray, VP of Training and HR, Romacorp.
What can we learn from
social networking
platforms?
What can we learn from
social networking
platforms?
How can we apply to our
own learning platforms?
The Evolving Role
of Training and
Development
CONTENT
CONCIERGE
Employee training and
development …
What does it do?
What does it look like?
Who does it?
…
What does it do?
Resources and tools.
Help employees
perform better.
Prepare for jobs that
don’t exist today.
What does it look
like?
COLLABORATIVE
Network-based and driven
Content curators and creators
Smaller and decentralized
FLAT – fewer managers more SPECIALISTS
TECHNOLOGY dependent
Who does it?
Informal leaders.
Employees.
Instructional
designers.
Classroom facilitators
Administrators
EVERYONE…
ASTD COMPETENCIES 2013
BUSINESS SKILLS GLOBAL MINDSET INDUSTRY
KNOWLEDGE
INTERPERSONAL
SKILLS
PERSONAL SKILLS
TECHNOLOGY
LITERACY
ALTERNATE COMPETENCIES
NETWORKINGCOLLABORATION
PRESENTATION SKILLS DIGITAL LITERACY
LEADERSHIP SKILLS
ALTERNATE COMPETENCIES
COLLABORATION
• Organization and team
dynamics
• Communication
• Innovation
ALTERNATE COMPETENCIES
NETWORKING
• Building trust
• Emotional intelligence
• Conversation skills
ALTERNATE COMPETENCIES
LEADERSHIP SKILLS
• People development
• Communicating vision
• Motivating and engaging
ALTERNATE COMPETENCIES
PRESENTATION SKILLS
• Developing presentations
• Verbal communication
• Information design
ALTERNATE COMPETENCIES
DIGITAL LITERACY
• Learning technology
• Social technology
• Content mastery
Knowledge
= POWER
Influence
= POWER
SOLUTION
Do less, facilitate more
Mobile first
The power of social learning
Curate, redefine and deliver
1
2
3
4
Key Ideas
Can I use it today?
3
2
1
CHRIS OSBORN
VP OF MARKETING
COSBORN@BIZLIBRARY.COM
@CHRISOSBORNSTL

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