ASURE is a cutting edge, entry level company in the Automotive Service Industry. Our unique business model allows us to offer monthly payment plans for preventive and comprehensive auto repairs to consumers.
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Asure one spark (3)
1.
2. A unique new approach to take the worry out of car and
truck ownership
• Low, flat-rate monthly plans save customers $1000s on
vehicle repair and maintenance
• Customizable plans cover basic preventative
maintenance
• Optional coverage for labor and/or parts is available
• This approach is unique to ASURE
• Offers owners warranty coverage for vehicles no longer
covered by the original manufacturer
• Dealers that don’t have service centers can now
compete with full-service dealers by offering
maintenance plans
3. Automotive Servicing is a Major Market Opportunity
• US consumers spent ~$215B for automotive repair in 2012*
•
•
•
~50% was for mechanical repair
~10% for routine maintenance
15% growth projected through 2015
• The market is very fragmented**
•
•
~160,000 locations
The top 50 service centers have <10% of total sales
• Only 23% of service customers are loyal*
*DMEautomotive study, 3/27/2012
**First Research, Inc. study, 11/18/2013
4. ASURE Brings a New, Unique Approach to Vehicle Service
•
Basic Plan for out of warranty vehicles manufactured from 2000 to 2010
• Represents ~160m (~65%) of the ~248m total cars and light trucks
• Completely covers routine maintenance
• Oil and Lube
• Tune ups
• Diagnostics
• Brake pad replacement
• Tire rotation and balancing
• Alignment
• Also covers vehicle specific preventative maintenance
• Encourages customers to bring their vehicles in often
• This facilitates finding and fixing small problems before they become
major repairs
• Parts are provided at cost
• Provides 5 hours of labor toward any major repairs
5. ASURE Brings a New, Unique Approach to Vehicle Service
• Add-On Options for Expanded Coverage
• Up to 20 hours of labor for major repairs
• Additional coverage is available for parts
• Desired coverage is broken into monthly payments based
on contract length
• Requires initial inspection to verify that the vehicles don’t
already need repairs
6. Competitive Advantage
ASURE-
•
•
Turns vehicle maintenance from a potential financial disaster into a
low monthly fee
•
Allows quality used car dealers to compete with full-service dealers
7. How does ASURE make money?
• By pooling many customers• ASURE decreases warranty coverage risks
• Additional coverage may be provided by insurance
• And increases service center efficiency
• Additional service centers will be added as required to
meet demand
• Most customers will not use their full plan benefits
• If they do we’ll still generate 35% or more in gross profits
8. ASURE can use creative financing to fuel growth
• Installment contracts can be sold for cash to finance
companies
• ~40% can be sold
• The remaining 60% will be financed in house to generate
cash flow
• Used car dealers can buy warranty coverage plans to provide
more value to their car sales
• New territories will use pre-enrollment to sign up enough new
customers to finance the new facility
9. Status
• Early Investors are On Board
• Financing Partner to Purchase Contracts
has been Identified
• Potential Sites are being Reviewed
• Insurance Partner has been Identified
10. Management Team
• Robert Thomas
• Idea originator and founder
• Experienced entrepreneur with multiple successful startups
• Developed and launched several Internet businesses
• Broad skills in website design and programming, SEO,
SEM, financing, marketing
• Additional Team Members are needed
• Project management, customer service, administrative
support
• Board members
11. Capital Need
$612,000
6 month Lease
$120,000
Utilities Deposits-3 months
$2,500
Showroom Build out
$60,000
Pre-Enrollment Mrkt material
$5,000
Pre-Enrollment Marketing
$350,000
Employee Costs (30 empl)
$52,000
Contract (Legal)
$18,000
Corporate Governance
$4,500
12. Exit Strategy
• Our goal is to grow ASURE into a major, national
automobile servicing brand that will generate a
significant return for investors through an IPO