Even though content marketing has seen explosive growth since 2013 and many have adopted it as a key area of budget growth, some marketers still lack a solid strategy for effective content use in pipeline marketing. One key element to making the most of your budget is to align content marketing types to the appropriate stage of the sales funnel. For example, some content such as infographics align to the top of the funnel while sales sheets and installation guides align to the bottom.

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2. Source: Google Trends for “content marketing”

3. Source: MarketingProfs and Content Marketing Institute study, July and August 2013

4. Source: MarketingProfs and Content Marketing Institute study, July and August 2013

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