e-commerce

1. Presented by-
Brijesh Kumar Awasthi

2. COMMERCE
Commerce is a division of trade or production which deals with the
exchange of goods, services from producer to final consumer.
 ELECTRONIC COMMERCE: DEFINITIONS AND CONCEPTS
 Let’s begin by looking at what the management guru Peter Drucker
has to say about EC:
e-commerce—that is, the explosive emergence of the Internet as a
major, perhaps eventually the major, worldwide distribution channel for
goods, or services, and, surprisingly, for managerial and professional
jobs.
This is profoundly changing economics, markets and industry structure,
products and services and their flow; consumer segmentation,
consumer values and consumer behavior; jobs and labor markets. But
the impact may be even greater on societies and politics, and above all,
on the way we see the world and ourselves in it.

3. E-COMMERCE
Electronic commerce (EC) is the process of buying,
selling, transferring, or exchanging products, services,
or information via computer networks, including the
Internet. (by Kalakota)
 E-commerce is the purchasing , selling & exchanging
goods and services over computer network or internet
through which transactions or terms of sale are
performed electronically.

4. E-commerce vs. E-business
 According to McKay and Marshall (2004), e-business is
the use of the Internet and other information
technologies to support commerce and improve
business performance.
 E-commerce include commercial transactions
involving an exchange of value across organizational
boundaries

5. Brief History of E-commerce
 1970s: Electronic Funds Transfer (EFT)
 Used by the banking industry to exchange account
information over secured networks
 Late 1970s and early 1980s: Electronic Data
Interchange (EDI) for e-commerce within companies
 Used by businesses to transmit data from one business to
another
 1990s: the World Wide Web on the Internet provides
easy-to-use technology for information publishing and
dissemination
 Cheaper to do business (economies of scale)
 Enable diverse business activities (economies of scope)
Amazon 1994 Beos , E bay, Alibaba by Jack Ma

6. History of Indian E commerce Industry
 1991: Introduction of E-Commerce
 2002: IRCTC teaches India to Book ticket online
 2003: Introduction of Low Cost Airline with AirDeccan
 2007: The Deep Discounted model of Flipkart
 Snapdeal,Myntra Yepme Jabong..Etc
 Current trend In india
 Despite being a developing country, India has shown a commendable
increase in the ecommerce industry in the last couple of years, thereby
hitting the market with a boom. Though the Indian online market is far
behind the US and the UK, it has been growing at a fast pace.
 Further, the addition of discounts, coupons, offers, referral systems,
30days return guarantee, 1-7 days delivery time, etc. to the online
shopping and the E-Market have added new flavors to the industry.

7. THE PROCESS OF E-COMMERCE

8. Different types of e-commerce
 Business-to-business (B2B)
 Business-to-Consumer (B2C)
 Business-to-government (B2G)
 Consumer-to-consumer (C2C)
 Mobile commerce (m-commerce)

9. What is B2B e-commerce?
 B2B e-commerce is simply defined as ecommerce
between companies. About 80% of e-commerce is
of this type.
 Examples:
 Intel selling microprocessor to Dell
 Heinz selling ketchup to Mc Donalds

10. What is B2C ecommerce?
 Business-to-consumer e-commerce, or commerce
between companies and consumers, involves
customers gathering information; purchasing
physical goods or receiving products over an
electronic network.
 Example:
 Dell selling me a laptop

11. What is B2G ecommerce?
 Business-to-government e-commerce or B2G is
generally defined as commerce between
companies and the public sector. It refers to the
use of the Internet for public procurement,
licensing procedures, and other government-
related operations
 Example:
 Business pay taxes, file reports, or sell goods and services
to Govt. agencies.

12. What is C2C ecommerce?
 Consumer-to-consumer e-commerce or C2C is
simply commerce between private individuals or
consumers.
 Example:
 Mary buying an iPod from Tom on eBay
 Me selling a car to my neighbour
 Quicker
 olx

13. What is m-commerce?
 M-commerce (mobile commerce) is the buying
and selling of goods and services through wireless
technology-i.e., handheld devices such as cellular
telephones
 Mobile Ticketing
 Information Services
 Mobile Banking
 Android Apps

14. Driving Forces Of E- Commerce
 The new world of business
 Business pressures
 Organizational responses
 Strategic systems
 Continuous improvement efforts
 Business Process Re-engineering

15. Models in E-commerce
 Revenue model
Description of how the company or an EC project will earn
revenue.
Sales.
Transaction fees.
Subscription fees
Advertising fees
Affiliate fees
 Value Proposition
A value proposition refers to the value proposition
benefits, including the intangible, no quantitative ones,
that a company can derive from using

16. TYPICAL EC BUSINESS MODELS
1. Online direct marketing.
2. Electronic tendering systems.
3. Name your own price
4. Find the best price
5. Affiliate marketing
6. Viral marketing
7. Group purchasing
8. Online auctions
9. Product and service customization.
10. Electronic marketplaces and exchanges
11. Information brokers (informediaries)
12. Bartering
13. Membership
14. Deep discounting
15. Value-chain integrators
16. Value-chain service providers
17. Supply chain improvers
18. Social networks, communities, and blogging.
19. Direct sale by manufacturers
20. Negotiation.

17. Future perspective

18. Benefits and Limitations
Benefits
 To organizations Wal-Mart, Intel-Dell
 To consumers Flipkart’s Big Billion Day
 To society..The online convenience
Limitations
 Unable to examine products personally
 Not everyone is connected to the Internet
 Mechanical failures can cause unpredictable effects on
the total processes.

19. References
1. . 2015. . [ONLINE] Available
at:http://www.fernando.parreiras.nom.br/palestras/ebus.pdf.
[Accessed 09 August 2015].
2. E-Commerce 0 ppt | Hassanin Al-Barhamtoshy - Academia.edu.
2015. E-Commerce 0 ppt | Hassanin Al-Barhamtoshy - Academia.edu.
[ONLINE] Available at: http://www.academia.edu/3091376/E-
Commerce_0_ppt. [Accessed 09 August 2015].
3. Ppt on E-Commerce |authorSTREAM . 2015. Ppt on E-Commerce
|authorSTREAM . [ONLINE] Available
at:http://www.authorstream.com/Presentation/vishvnath1234-
682534-ppt-on-e-commerce/. [Accessed 09 August 2015].
4. GovTalk - Wikipedia, the free encyclopedia. 2015. GovTalk -
Wikipedia, the free encyclopedia. [ONLINE] Available
at: http://en.wikipedia.org/wiki?curid=14659693. [Accessed 09
August 2015].