How To Double Your Health Practice
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The document discusses a new marketing model compared to traditional advertising. The new model focuses on gaining attraction, authority, credibility, visibility and distinction over time through writing content. It suggests leveraging tools like books, articles and seminars to build an expert platform and gain referrals through perceived value and influence over longevity rather than short-term advertising spends.
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How To Double Your Health Practice
- 1. your practice double
- 5. less effective 2 traditional advertising
- 6. What do you spend now? Postage Printing Envelopes Letterhead Postcards Labour Hotel/Meeting Room Food/Beverage Invitations Printing Postage Labour Yellow Pages Newspaper Magazines Google TV/Radio Internet Direct Mail Seminars Advertising
- 7. leverage 3 the new model
- 8. the new model you 1 attraction longevity authority credibility visibility distinction attraction make them come to you …
- 9. un known 80% 20% you known
- 11. I’m not qu alified! I’m not a w riter! No idea w here to sta rt! No time! Don’t know what to write?
- 12. NOT
- 13. 15 50 100 200 300 400 500 500 500 500 500 500 500 500 500
- 14. the new model 2 distinction longevity authority credibility visibility attraction distinction
- 16. Perceived value £ $ 20
- 17. the new model 3 visibility longevity authority credibility visibility attraction distinction be seen …
- 19. the new model 4 credibility longevity authority credibility visibility attraction distinction
- 21. Will always refer you Will refer you if you make it easy to do Will never refer you
- 22. the new model 5 authority longevity authority credibility visibility attraction distinction power to influence …
- 23. Instant Authority
- 24. the new model 6 longevity longevity authority credibility visibility attraction distinction
- 25. buys you shelf life
- 26. books? who throws out
Notes de l'éditeur
- This is fundamental to our whole Business Multiplier system. If you are using the same methods to attract, sell and build your business that you were using 5, 10, 15 years ago using without accounting for how the consumer has changed, you will NEVER be as effective as you could be. Most business owners, sales people etc, were trained with techniques that were developed 10, 15 even 20 years ago and they just don’t work the same anymore. That’s why they struggle so much.
- This is fundamental to our whole Business Multiplier system. If you are using the same methods to attract, sell and build your business that you were using 5, 10, 15 years ago using without accounting for how the consumer has changed, you will NEVER be as effective as you could be. Most business owners, sales people etc, were trained with techniques that were developed 10, 15 even 20 years ago and they just don’t work the same anymore. That’s why they struggle so much.
- This is fundamental to our whole Business Multiplier system. If you are using the same methods to attract, sell and build your business that you were using 5, 10, 15 years ago using without accounting for how the consumer has changed, you will NEVER be as effective as you could be. Most business owners, sales people etc, were trained with techniques that were developed 10, 15 even 20 years ago and they just don’t work the same anymore. That’s why they struggle so much.
- Here’s a simple model that we developed and we’ve taught it the world over to help companies in over 38 industries improve their sales performances. It worked for them and it’ll work for you. The blue triangle represents the population as a whole. The top of the triangle, the pink part represents the small number of people who’ll give you the vast majority of your income. It changes from city to city and industry to industry but most of you would agree with Perato who said that only a small % of the people (20 in this case) will give us almost all of our sales. The problem is that most of you spend forever trying to find hot prospects down here in the bottom of the triangle. The reality is that there just aren’t many “hot prospects” down here. You spend forever trying to sell to the UNKNOWN marketplace. What’s UNKNOWN is people’s predisposition to buy what you are selling. Stop that and your results will change. Instead, spend all of your time with the KNOWN marketplace. Only attempt to sell people who have identified themselves as SOMEWHAT predisposed to buy what you are selling. If they aren’t leaning towards you, don’t waste your time on them.
- You may not be but that’s what consumers think. A chiropractor is a chiropractor. Are you more knowledgeable, better, more experienced etc, yes… do they see you that way? NO.
- Are profits going up or down? Fees, Profits, Commissions, Results Better Mouse Trap