Success stories of startups working with large corp on Open Innovation model

1. INNOVATION IS A MATTER
O F C U L T U R E N O T
TECHNOLOGY

2. TIMELINE

3. NUMA
OUR
SERVICES
• Build a community
• Accelerate your startup
• Innovate within a mature
organisation

4. BUILD A COMMUNITY
1400
Events/year
250
Mentors part of
our network
80K
Attendees/year
A global coworking community

5. ACCELERATE YOUR STARTUP
82
Startup accelerated
60M€
funds raised
50M€
In 7 exits
85%
Startup still
active after 4 years
A proven acceleration program, since 2011

6. INNOVATE WITHIN A LARGE ENTREPRISE
x3
Growth in 2015
17
CAC40 clients
60
Projects in 2015
Leader in intrapreneurship and Open Innovation programs
Learn basic user research,
prototyping, user testing
Deep dive workshops
From a business
opportunity to a prototype
A personalized program for
corporates
Experiment with a network of
entrepreneurs
An open innovation sandbox

7. NUMA - INNOVATION
FOCUS ON
CORPORATE
INNOVATION

8. OUR MISSION
HELP MATURE
ORGANIZATIONS IN
DEVELOPING AN INNOVATION
CULTURE AND NEW
SERVICES FITING WITH
THEIR CLIENTS’ NEEDS

9. 1. Digital transformation is a human
transformation
2. No need for advise, need for actions
3. You can’t have a good innovation ecosystem
with great startups and bad companies
WHY ? 3 CONVICTIONS

10. 1. Innovation is business as usual
2. Find a problem worth solving
3. Design for learning: experiments over products
4. Build a cross functional team
5. Define outcomes versus outputs
6. Build systems for change
PRINCIPLES WE WORK ON

11. Learn basic user research,
prototyping, user testing
Deep dive workshops
From a business
opportunity to a prototype
A personalized program for
corporates
Experiment with a network of
entrepreneurs
An open innovation sandbox
OUR OFFERING FOR CORPORATES

12. CASE STUDY :
EXPLORE NEWS MEANS TO COVER NEWS
CLIENT L’ÉQUIPE DATE MARS 2014

13. INTRODUCTION
Three months before
the Football World Cup
in Brazil, the
newspaper L'Equipe
and NUMA have
collaborate to organise
the 1st hackathon
dedicade to football.

14. In the context of questioning its
future business model, L’Equipe
envisioned to leverage the 20th
Soccer World Cup in Brazil and
its archives to provide new
content based on these data.
01 / AMBITION

15. In collaboration with NUMA, we
developed a program in 2
phases :
A 48 hours hackathon to help
emerge and prototype new ways
and means to give coverage to
the worldwide event.
Followed by a 5 days bootcamp
to jump from the prototype to
a ready-to-go-to-market product.
02 / ACTION

17. The program ended up with 2 finalized products,
Mundial Memories and Mythe ou Mytho.
In addition, L’Equipe is working with us on putting in place new
short track program involving external stakeholders and they
engage a restructuration of their databases.
MUNDIAL MEMORIES
MYTHE OU MYTHO
See the project
See the project
03 / IMPACT

18. « As a journalist, this hackathon was a real chance for us ! We had
the opportunity to collaborate with people from other space, which
allowed us to give life to our ideas. »
Hugo Guillemet, Mythe ou Mytho

19. CASE STUDY
DATA SHAKER WITH SNCF
CLIENT SNCF DATE MARCH 2013

20. WHAT
A 6 months Open Innovation
program on Open and Big Data
and Mobility launched in 2014.
GOAL
Support an Ecosystem of
entrepreneurs to create new
Mobility services based on Open
and Big Data in collaboration
with a large company (SNCF).
KEY METRICS
The first Open Innovation
program focused on Data and
Mobility, 4 challenges, 8 SNCF
Departments involved, 20
projects, 6 experimentations.
OUR ROLE
Overall program design and coordination.
Sourcing and coordinating experts and projects.
User Research, challenges definition and
Projects mentoring. Defining the scope of the
experimentations and help creating a purposeful
collaboration between SNCF and external
projects.

21. INTRODUCTION
The digital revolution creates
opportunities for all business
sectors.
Efficiency, productivity and
collaborative systems may also
capitalise on significant ruptures
thanks to the advanced
exploitation of large amounts
of data.
To engage SNCF group in this
new revolution, the Fabrique
Digitale and Innovation &
Recherche wanted to organize
an intern challenge:
« Create tomorrow’s SNCF
data! »

22. Advanced exploitation of large
data is a credible and potential
source of growth. As a leader in
mobility, SNCF had massive data
that were not leveraged back in
2013. To involve the group in the
exploration of this field, SNCF
collaborated with NUMA and its
ecosystem with the goal to
benefit from external skills and
knowledge in developing new
products or services.
01 / PROJECT CONTEXT

23. • When working in Open
Innovation don’t define the
solutions you are looking for but
the challenges you are facing. If
you already know the solution
there is no need for an Open
Innovation program.
• Internal collaborations are as
important as external ones: try
to include as much departments
as you can and build cross-
functional teams.
• Data itself is not a source of
innovation, you should focus on
problems worth solving, the
resources will follow.
02 / WHAT DID WE LEARN

25. As the program progressed, more and more people from SNCF coming from
departments that weren’t initially involved in the projects participated to the
workshops to meet projects and startups, this contributed to create new
collaborations between internal Innovators and external projects.
03 / SOME MEMORIES WE KEEP FROM THE PROJECT
Spyou pitching Raildar in front of SNCF CEO, Guillaume Pepy
Raildar is an Open Source cartography providing the real-time position of
local and national trains. It has been developed by a network of voluntary
contributors using Open Data and scraped data.

26. « Data Shaker moved us out of our comfort zone. It was an
opportunity to have our operational teams collaborating with
external project leaders who shake us up but together we
developed viable projects. »
Régine Combremont, director of the SNCF Fabrique Digitale

27. LET’S GET IN TOUCH
yannick.t@numa.co