Blackboard Webinar: Engage Your Education Community by Owning Your Communication Strategy

Engage Your Education Community by Owning Your Communication Strategy Tom DeLapp President, Communication Resources for Schools

Leadership Communication ,[object Object],[object Object],District Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Every day, district leaders face situations which test their leadership skills and abilities. A key element of effective leadership is the ability to communicate clearly, consistently, and effectively. Adoption Outcomes

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Can You Effectively Respond to Today’s District Challenges? COMMUNITY

Our Community ,[object Object],[object Object],[object Object],[object Object],[object Object]

Our Platforms Web Based Teaching & Learning Campus Commerce & Security Multi-Modal Alerts & Notifications Mobile Access & Connectivity Synchronous Classrooms & Collaboration Education Analytics & Reporting Strategic Consulting Student Services & Support Hosting

Integrated Solutions Blackboard Mobile Learn Multi-Modal Messaging Blackboard Learn + Collaborate Blackboard Mobile District

Blackboard Connect ,[object Object],[object Object],[object Object],Multi-Modal Alerts & Notifications

Owning Your Communication Strategy How to make stakeholders “investors” in your communication plans, systems and practices

A Sense of Ownership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building Public Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A well integrated communication system is your accountability system; it gets you credit and support for what you’re doing

Competing Time Demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Communication Plan ,[object Object],Strategic Communication Community Engagement Integrity of Decision-Making Two-Way Communication Your plan relies on three strategic elements supported by genuine responsive decision-making and open, honest communication

Perception is everything ,[object Object],The Slice or the Circle? Parents, reporters, critics, advocates, citizen journalists and bloggers only see a slice. Misperceptions can imbed quickly and they’re hard to undo. It’s up to us to get them to see the bigger picture. Give them the context not just the facts. This is a “teachable moment”!

The Communication Fog ,[object Object],[object Object],[object Object],[object Object],[object Object],Conflicting & competing information creates Internet Clutter

It’s A Mixed Media World! ,[object Object],[object Object],[object Object],[object Object],Mass Personalized Information

Information Age Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s that mean for schools? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Diverse Generational Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your school employees can span all three generations

Mixed Media Consumption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Information Consumers The bull’s eye on this target is getting smaller every day . . . . . . while the other bands are getting bigger

The Modern Day Side Arm ,[object Object],[object Object],[object Object],[object Object]

The public is watching you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stage your meetings well!

Tips on the new media users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be the Best Resource ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People don’t care about your grass seed; they care about their lawn!

Cyber Connections ,[object Object],[object Object],[object Object],[object Object]

Cyber Connections ,[object Object],[object Object],[object Object],Manage and Map Your Messages

A Transparent Organization ,[object Object],[object Object],[object Object],[object Object],Anticipate what you would want to know as a parent

Grow Your Grassroots ,[object Object],[object Object],[object Object]

TUPELO PUBLIC SCHOOL DISTRICT ,[object Object]

Expect Excellence Every Day Mission The Tupelo Public School District serves the community by engaging each student in an excellent education that develops skills and citizenship needed for success in a global society.

TPSD Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object]

AlertNow in TPSD ,[object Object],[object Object],[object Object]

“ iCreate the Future” Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dr. Randy Shaver, Superintendent Kay Bishop, Com2munications Director

AlertNow Feedback ,[object Object],[object Object],[object Object]

Thank You for Your Participation! Tom DeLapp www.tomdelapp.com Tupelo Public School District http://www.tupeloschools.com/cps/rde Blackboard Connect www.blackboard.com/connect 800-213-7168

Blackboard Webinar: Engage Your Education Community by Owning Your Communication Strategy

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Blackboard Webinar: Engage Your Education Community by Owning Your Communication Strategy