1. Metrics, Analysis, Action
Presented by
Dennis Yu: dennis@blitzmetrics.com / @dennisyu

2. Metrics and reports that aren’t actionable
are a waste of time.
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3. Metrics
reflect
what has
changed…
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5. Action
involves the
steps you’ll
take to
improve
those
metrics.
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7. Emotion is the fuel that fires sharing
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8. Fuddruckers most engaging post got
over 34,000 likes and 1,100 comments!
In a community of 100,000 fans, this is outstanding.
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9. But the post wasn’t from Fuddruckers. It was from a loyal fan.
The reason this post was so successful
was that Fudds helped out a community
after a tragic shooting, and a fan
decided to thank them.
These types of scenarios are a perfect
way to use social media to amplify the
good things you do in real life.
https://www.facebook.com/fuddruckers/posts/10151137497379563
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10. Who are Fudd’s Top Fans by Participation?
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11. Which fans are the most influential?
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12. Meet Heather.
Winner of Fudd’s top post.
Fans by Influence
Fans by Participation
Heather Orlowski, the fan who posted the top post,
comes in 7th by number of total interactions, but she is by far the most influential.
Her influencer score is 100 times higher than the next person on that list - all thanks to her viral post.
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13. Heather’s post generated a spike in PTAT
People Talking About This (PTAT):
Total number of people who have had a brand related action show up in their news feed.
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14. There are many active
people for us to
entertain or service…
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15. Understand your audience…
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16. And what their interests are.
Not surprisingly,
Johnny Rockets
(known for their All-
American Burger) has
an affinity with
Fuddruckers (known
for their World’s
Greatest Burger)
Round Table Pizza
correlates with
Fuddruckers fans.
Fuddruckers loves to
host birthday parties.
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17. Then entice
only your
BEST
customers
to identify
themselves.
Why your fans are meaningless
outside of facebook 17

18. Fuddruckers has an excellent retention rate – over 191 days!
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19. It’s the highest we’ve ever seen on any brand
7% of the fan base are our ultra loyal fans, who have a retention of over 365 days
33% of active fans made at least 2 interactions – that’s 8,900 people
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20. Keep your loyal fans talking!
By making your posts…
How to Succeed at Facebook Advertising 20

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25. Content production and responsiveness matter.
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26. REACH
Do fans see
your messages?
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27. Monitor Newsfeed Coverage & Feedback Rate to find out
Fuddruckers Newsfeed Coverage and Feedback Rate are both low, which means fans are not seeing Fudd’s
messages. Running Sponsored Stories will help this.
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28. Is Facebook worth it? Film execs
confide they may cut movie ads 28

29. Users who see your message
NOTE: Look at Facebook insights data.
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30. Facebook is meant to be interactive.
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31. You cannot control the message…
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32. But you can participate in the
conversation and create influence
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33. THANK YOU
Dennis Yu
CEO of BlitzMetrics
dennis@blitzmetrics.com / @dennisyu
Get a sneak peak of our beta Social Dashboard!
Sign up at BlitzMetrics.com
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