SlideShare une entreprise Scribd logo
1  sur  71
Why Video Games




Rule on Marketing
Video Games Sell Like Crazy!
The Sims 2 sold
20 milion copies
StarCraft sold
11 milion copies
Diablo 3 sold
8,8 milion copies
What's Behind Their Success?
1

    They Have
Great Stories
Even better than Start Wars
2
      They
Trigger Emotions
Emotion...
after Emotion...
after Emotion...
after Emotion!
3

     They
Engage People
gs ...
                                     ot do
                           p le ,n
                  d p eo
         .Is ai
  m ..
Eh
They even become Addictive
4

    They are for a
Thight Target
Role Games...
...are for Role Players
Action Games...
...are for Action Players
Strategy Games...
...are for Strategy Players
4

    Their 1 Task is to
           st


Please Customers
Ehi, you are the best!
One Happy Customer
 Bring People
One Happy Customer
   Buy Again
5
    They have Sequel to
    Sell Many Times
to Same Customers
Monkey Island 1
Monkey Island 2!
Monkey Island 3!
Monkey Island 4...
Ok...Stop! It's enough...
Why sell once when
you could sell twice?
6

      They are
    Easy to Use
No one play
a complex game
Well...almost no one!
7

    For Them
Design Matters
Which one do you prefer?
8

     Creativity
    Gets Extra Point!
Do they look all the same?
This is different!
9

      They
Build Anticipation
I just finished
   Diablo 2!
Man, you finished
   Diablo 2,
  that's great!
I feel great!
We are making Diablo 3!
Ok, I'll wait...
Diablo 3 is requiring more time
      than we thought...
Damn! I have to wait more.
We should complete it for the 2034
I can't resist...
 I want to die!
Diablo 3 it's ready!
Yessss!
Recapping...
Tell Great Stories



Trigger Emotions



Narrow Targets
Satisfy Customers


  Make Loyal
  Customers

  Make Easy
 Calls to Action
Care About Design



   Be Creative



Build Anticipation
Now let's go to
Rule on Marketing
Download
this Presentation
Improve the way
you do marketing.

 Click to visit us:
blog-growth.com

Contenu connexe

En vedette

Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
Robin Gulati
 
Farmacoepi Course Leiden 0210 Part 2
Farmacoepi Course Leiden 0210   Part 2Farmacoepi Course Leiden 0210   Part 2
Farmacoepi Course Leiden 0210 Part 2
RobHeerdink
 

En vedette (16)

How to sell through storytelling
How to sell through storytellingHow to sell through storytelling
How to sell through storytelling
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
 
Organizational Behavior - Session 6
Organizational Behavior - Session 6Organizational Behavior - Session 6
Organizational Behavior - Session 6
 
Facebook : 15 techniques pour animer une page entreprise
Facebook : 15 techniques pour animer une page entrepriseFacebook : 15 techniques pour animer une page entreprise
Facebook : 15 techniques pour animer une page entreprise
 
Transform Your Marketing
Transform Your MarketingTransform Your Marketing
Transform Your Marketing
 
Measurement risk and the impact on your processes
Measurement risk and the impact on your processes  Measurement risk and the impact on your processes
Measurement risk and the impact on your processes
 
Farmacoepi Course Leiden 0210 Part 2
Farmacoepi Course Leiden 0210   Part 2Farmacoepi Course Leiden 0210   Part 2
Farmacoepi Course Leiden 0210 Part 2
 
Cohort study
Cohort studyCohort study
Cohort study
 
2 Research and Impact Lessons from Young Lives Cohort Study, Paul Dornan
2 Research and Impact Lessons from Young Lives Cohort Study, Paul Dornan2 Research and Impact Lessons from Young Lives Cohort Study, Paul Dornan
2 Research and Impact Lessons from Young Lives Cohort Study, Paul Dornan
 
Epidemiological Studies
Epidemiological StudiesEpidemiological Studies
Epidemiological Studies
 
Crp critical appraisal group 9 cohort
Crp   critical appraisal group 9 cohortCrp   critical appraisal group 9 cohort
Crp critical appraisal group 9 cohort
 
Slide Bandits
Slide BanditsSlide Bandits
Slide Bandits
 
How To Create PowerPoints That Are Out Of This World
How To Create PowerPoints That Are Out Of This WorldHow To Create PowerPoints That Are Out Of This World
How To Create PowerPoints That Are Out Of This World
 
Cleaning Your Cool Brand
Cleaning Your Cool BrandCleaning Your Cool Brand
Cleaning Your Cool Brand
 
Charlie Chaplin
Charlie ChaplinCharlie Chaplin
Charlie Chaplin
 
Content for Dummies
Content for DummiesContent for Dummies
Content for Dummies
 

Dernier

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Dernier (20)

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 

Why Video Games Rule on Marketing