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BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock

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Save Time & Increase Impact with a Social Media Home Base Small business social media strategy www.jenniferlaycock.com
The Challenge of Social Media
Plan an Effective Strategy
Why Social Media Matters
Decide on Your Goal
Connect Every Effort to the Blog
Why the Blog
An Example
The Problem ?
An Improvement
Why the Blog Before After
Social Media Equation Time Exposure Conversions
The Ripple Effect of Social Media Twitter Blogs Social Networks Social Bookmarks
The Ripple Effect of Twitter
The Ripple Effect of Facebook 100 shares Average of 130 followers Exposed to >13K Users
Using Social Media to Support the Blog
Building a Social Media Home Base Thank You! Jennifer Evans Laycock jennifer@jenniferlaycock.com Search Engine Guide Small business social media strategy www.jenniferlaycock.com

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