Social media is a great way to build a personal brand. It's also a great way to end your professional career. 15 recruiters and HR experts weigh in on how to use social media effectively to get the attention of a potential employer and land that job interview. These slides are supplementary material for a SXSW presentation called "Resumes Suck! 7 Ways to Get a Job in Social Media" with Jessica Miller-Merrell and Carlos Gil.

1. 15 JOB SEEKER

2. Even in a great
economy, the job search
is TOUGH
#SOMEJOBS

3. Job seekers must be
creative, flexible and
targeted in their job
search.
#SOMEJOBS

4. Recruiters spend just
viewing your resume.
6 seconds6 seconds
#SOMEJOBS

5. 2%2% of candidates
receive a job
interview.
#SOMEJOBS

6. #BLOGGING4JOBS
of companies are
Googling
candidates during
the hiring process.
51%51%
#SOMEJOBS

7. SOCIAL MEDIA is the
job search equalizer.
#SOMEJOBS

8. 15 Recruiter & HR
Leaders share REAL job
search tips.
#SOMEJOBS

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Program numbers sent to you via email upon program completion. !
#BLOGGING4JOBS
Joining “interactive” sessions with
an employer like #AskATTJobs is a
great way to get information and
interact with recruiters.”
.Jennifer Tharp
Exec Director, Talent Acquisition at
AT&T
#SOMEJOBS

10. “With social media we are all living
in a digital fishbowl today. Every
breathe you take is seen, heard and
felt across all of these mediums and
employers are paying attention.
Set your privacy settings and your
content.”
Philip Newman
Head of Talent Strategy at Home
Depot
#SOMEJOBS

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Program numbers sent to you via email upon program completion. !
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“LinkedIn.com/alumni is the best
kept secret in social! It gives you a
glimpse of what people with your
emphasis of study are doing now.
Most alumni are more than happy
to connect.”
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Dina Mederios
Head of Global Sales & Strategy at
LinkedIn
#SOMEJOBS

12. “Have an opinion. Put a viewpoint
out on topic(s) for your industry.
Network, meet people, and just
have fun.”
Eric Tung
Digital Recruiting Evangelist at
BMC Software
#SOMEJOBS

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Program numbers sent to you via email upon program completion. !
#BLOGGING4JOBS
“Social media during a job search
is a gold mine! Be confident in your
personal brand. Think twice before
post anything, and then let social
media feed you with possibilities
and opportunities.”
Meghan M. Biro
CEO at Talent Culture
#SOMEJOBS

14. “Within your profile tell people
what you're actually looking for
and provide multiple ways they
can track you down - including cell
phone number to text you. Have a
freaking personality, don't be so
scrubbed that you like a robot.”
Tim Sackett
President at HRU Technical
Resources
#SOMEJOBS

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Program numbers sent to you via email upon program completion. !
#BLOGGING4JOBS
“Never apply before first searching
for employees on social media that
either previously worked in a
company you worked for or
graduated from the same school
you did. Then call them and get
them to be your employee referral.
This will increase your chances by
14 times.”
Gerry Crispin
Co-Founder of CareerXroads
#SXSWJOBS

16. "Social Media is just the gym, you
still have to do the heavy lifting
and close the deal in real time"
Andres Traslavina
Global Recruiting Manager at
Whole Foods Markets
#SOMEJOBS

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Program numbers sent to you via email upon program completion. !
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“Keyword tag your LinkedIn profile.
Many people don't know that if they
use keywords and key phrases
throughout their LI profile,
especially those that recruiters will
search for, they increase their
likelihood of being found.”
Lida Citroen
Principal at Lida360 and
International Personal
Branding Expert
#SOMEJOBS

18. “Social media is a straight-up
career locksmith. It opens doors
to hiring managers. Job seekers
can connect with a future boss an
d also can soak up invaluable em
ployment content. Find specific
hashtag campaigns for employes
to share their real stories.”
Bryan Chaney
Head of Employment Branding
at Indeed
#SOMEJOBS

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Program numbers sent to you via email upon program completion. !
#BLOGGING4JOBS
“The most memorable candidates
for me are those who are just nice.
Nice in what way? Well, they reach
out and respond politely. They say
thanks for the offer, even if they
are not interested in the role I
reached out to them for.”
Kristin Rogers
Recruiter at ExtendMyStaff
#SXSWJOBS

20. #SXSWJOBS
“Do your research and
meaningfully connect with hiring
managers and recruiters. Find
creative ways to build relationships
like serving as a source of
candidate referrals for them.”
Jessica Miller-Merrell
CEO and HR Consultant at
Blogging4Jobs & Xceptional HR

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Program numbers sent to you via email upon program completion. !
#BLOGGING4JOBS
“Social media is great for FINDING
people, not being found. When
you find your networking target,
DO NOT EMAIL THEM. Pick up
the phone and call them.”
Rob Dromgoole
Director of Talent Acquisition at
Pacific Northwest National
Laboratory
#SOMEJOBS

22. “Create a graphical representation
of your resume in PowerPoint, title
it with the keywords you want to
be known for, upload to
SlideShare and post to your
LinkedIn profile. Splash your core
message on the first slide.”
Craig Fisher
Head of Employment Brand at
CA Technologies
#SOMEJOBS

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Program numbers sent to you via email upon program completion. !
#BLOGGING4JOBS
“Build relationships with recruiters
through social by discovering and
sharing relevant info that we find
interesting.”
Micheal Goldberg
Director of Talent Acquisition at the
American Heart Association
#SOMEJOBS

24. Jessica Miller-Merrell
@jmillermerrell!
SOURCES
2%of Candidates Get
Interviews!
b4j.co/2-percent!
51% of Companies
Googling Candidates
b4j.co/googling-jobs!
Recruiters Spend 6 Secs
on Resume
b4j.co/six-seconds!
2015 Recruiter National
Survey!
b4j.co/recruiter-2015!
!
CONNECT
LinkedIn: b4j.co/jmillermerrell!
Attend my SXSW session Mar 13
from 11-12. More info bit.ly/sxsw-jobs