This document provides an overview of Twitter for business purposes. It defines common Twitter terminology like tweets, hashtags, and retweets. It emphasizes the importance of crafting a Twitter strategy, targeting the right audience, and maintaining a balance between professional business content and more casual content. The document also recommends tools for managing Twitter accounts and provides best practices like tweeting daily, following others, and using images in tweets.

1. Tweet This!
Twitter for Business
Jessica Miller-Merrell, SPHR

2. What is Twitter?
• Concept Created in 2006 by Obvious Corp.
• Called Twttr
• Platform based on text messaging
• Third largest search engine in the world

3. What is Twitter?
140
125 million users
characters
6 Million tweets/day

4. The Language of Twitter
???
•Bio
•Tweet
•RT (retweet)
•@ (at symbol)
•DM (direct messsage)
•Hash Tag (#)

5. Bio

6. tweet

7. RT

8. “@”
“@”

9. DM

10. “#”

11. Crafting Your Strategy Activity
•2 Minutes
•Circle numbers in order from
1 to 54
•Go!

12. Crafting Your Strategy
•Chaos vs. Strategy
•Enchantment
•Target your audience
•Use time saving tools

13. Your Voice
•Business is the front.
Party in the back.
• 70% Business in the
front. 30% Party in the
back
•Social Media Mullet

14. Twitter Tools
Hootsuite

15. Search.Twitter.com

16. Tweet Adder

17. What the Hashtag&TweetChat

18. Social Oomph

19. Best Practices
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•
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•
•
•
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Add a picture
Tweet daily
Follow those that interest you
Make mistakes
Strategy
Develop offline relationships
Social Media Mullet

20. free Stuff
Visit www.blogging4jobs.com& click on sidebar to
download a copy of my free e-book on Facebook
Fan Pages or visit http://bit.ly/fGNCvp.

21. more about the speaker
Jessica Miller-Merrell, SPHR
www.blogging4jobs.com
405.343.5751
jessica@xceptionalhr.com
@Blogging4Jobs