Presentation from February 16, 2020, in Phoenix. If you have any questions regarding this presentation of the topics covered in this presentation, please contact Matthew O'Brien at 602-206-8089 or by email at matthew@mintsocial.com. Links from the presentation: Digital Marketing Audit and Recommendation Tools (Local, Social, Mobile): http://bit.ly/digital-intel Next-Generation Telco Bundle (Snapshot of Industry from Google): http://bit.ly/telco-nextgen

1. Digital
Marketing
Strategies for
2020
Digital Intelligence. Accelerated Marketing Results.

2. What is Odd about this Championship
“Beer-League” Team?

3. ABOUT US
We use design thinking to
solve business challenges.

4. Design
Thinking

5. 1.The Future of the Web is NOW!
2.One Web, One Focus
3.Digital Marketing Strategies
4.Social Media Strategies
5.Get a Competitive Advantage
Take-aways

6. The Future
of Web is
Now!

7. It is being created right under our ____.

16. One Web

17. Mobile Web is Unreliable

18. 3 Seconds is the new 7 seconds

19. 1 out of 2 want it in 2 (two) seconds

20. What the…19 seconds?

21. Multi-device
=
Technology
Debt

22. Mo Channels
= Mo Money

24. Speed = Heat

25. Ice, Ice Baby

26. Poor design
impacts
everything

27. Make Web Pages Load Lightning FAST!

28. Lightning Fast AMP

29. Less than 1 second load time

31. Did I say
FAST?

32. 300% Increase in Conversions

33. Conversions = $$$

34. Top Google Ranking
Factors…Mobile

35. Speed

36. Reliability

37. User Experience

38. Data is not magic – Converting data to knowledge is hard.
DIGITAL INTELLIGENCE
Campaigns
Flows vs.
Funnels
Strategic
Goals
User
Experience
Data Layer
Truth
Mapping

39. Keywords Acquisitions
Conversions

40. ROI
Digital
Assets
Word of
Mouth

41. Virality – X Factor
Customers Evangelists

42. Business Model Canvas

43. Sneak Peak –> Digital Asset MINT™

44. Questions –> Text 602-206-8089

45. #SocialMedia Strategy

47. #Local

48. Nearly All Consumers (97%) Now Use
Online Media to Shop Locally
• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

49. The Most Important Social Channel?

50. 90% of customers are
using Google to find
local businesses
BUT…

51. 30-40% of Businesses
have NOT claimed
their listing!

52. Social and Mobile Users
…are influencers
Consumers who use social networks and smartphones
….write reviews
In the past 30 days
….40% have submitted between 2 and 5 Reviews
“Great Food at a
Great Price”
“Solid value”

53. Firing on 1 Cylinder -> 17%

54. Firing on 2 Cylinders -> 33%

55. Firing on 4 Cylinders -> 67%

56. Firing on All 6 Cylinders -> 100%

57. Firing on All 6 Cylinders -> 100%

58. Firing on All 6 Cylinders -> 100%

59. The Second Most Important Social Channel?

60. Blog Post
Summary
Blog/News
Headlines
(Status Update)
Photos
Social Media
Content Distribution

61. How Important is Video?

62. How Important is Video?

63. How Important is Video?

64. How Important is Video?

65. Video
Blog
Headlines Photos from Video
Blog Networks
Other Media/PR
Social Media
Video Distribution
Video Syndication

66. Video
Audio
Blog
Headlines Photos from Video
Blog Networks
Other Media
Social Media
Video/Audio
Distribution

67. Questions –> Text 602-206-8089

68. Want to
look into
the
future?

69. Want to look into the future?

70. https://bit.ly/digital-intel
Get a Competitive Advantage
The Top 3 Digital Marketing Priorities for 2020:
3 Free Tools to Analyze & Prioritize Next Steps
• Local
• Social
• Mobile

71. Questions

72. Matthew O’Brien
@Blogster
480-818-MINT
mint@MintSocial.com