Listen Globally, Dominate Locally SMAZ
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Presentation giving at SMAZ5 on listening globally to dominate locally. Learn how to find and attract ‘your’ influencers online! More on social media marketing at http://www.mintsocial.com
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Listen Globally, Dominate Locally SMAZ
- 1. “ You Are Here” Listening Globally to Dominate Locally How to find and attract ‘your’ influencers Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 2. Use Hashtag: #smaz5 Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 3. Use Hashtag: #geosomo Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 4. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 5. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Think Globally
- 6. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Connect Strategically
- 7. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 8. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 9. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com How do you find the most influential?
- 10. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Location…
- 11. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Term…
- 12. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Influencer…
- 13. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Can a few influencers grow your brand?
- 14. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B Brand C
- 15. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Content Flow…
- 16. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Share of Voice
- 17. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B
- 18. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Share of Mind
- 19. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B
- 20. ? Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 22. Social and Mobile Users …are influencers Consumers who use social networks and smartphones … .write reviews In the past 30 days … .40% have submitted between 2 and 5 Reviews “ Great Food at a Great Price” “ Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 23. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot 31% Smartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 24. Searches on Mobile Devices Non-search engine queries (Facebook, Craigslist)………. Local business searchers using social networks……… Search engine queries……… 9% 22% 9% (% using Facebook…………… 93% ) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 26. Steve Heideman CTO Mint Social Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
- 27. Google Maps 49,884,000 Pre-designed, Pre-indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 28. 90% of customers are using Google Maps to find local businesses BUT… Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 29. Less than 7% of Businesses have claimed their listing! Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 30. Attract Influencers (Google Maps) 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 31. Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 33. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 37. Top Responsibilities with Influencers Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 38. Infuence Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs
- 39. Are You an Influencer Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) ?
- 40. Are You an Influencer Mobile + Photo + Geo-Tag = Auto-Syndication + + ?
- 41. Are You an Influencer Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ?
- 42. Are You an Influencer Other People’s Content (up to 70%) OPC ?
- 43. Integrating Offline/Online Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 44. Are You an Influencer QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ?
- 45. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
- 47. Plan for Success www.MintSocial.com Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com