A quick look at online conversations around campaign spearheaded by The Everyday Sexism Project supported by 40+ women's group protesting Facebook's inability to remove abusive content propagating violence against women

1. helping create
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2. Fbrape campaign: Quick Analysis
Date 28 May 2013
Contact jyotika.malhotra@blogworks.in

3. Context
Concerted campaign launched by 40+ women‟s group
against Facebook‟s inability to remove violent and abusive
content against women from the platform
Campaign urges consumers to contact advertisers whose
ads appear next to content which promotes domestic
violence and ask them to pull out ads till Facebook
addresses their policy
Over 16,000 tweets using hashtag #FBRape said to be
shared within 48 hours of the campaign
13 brands including Nissan UK are said to have pulled their
advertising from Facebook
03
Source 1 and 2

4. views ahead
Total buzz
Buzz over time
Buzz split by media type
Buzz split by country
Conversation cloud

5. 5
Total buzz
Duration: 1 April – 28 May, 2013
56,482
FBRape related posts
As on 28 May, 2013, there were 56,482 stories globally. The mentions have seen a
sharp rise in past one week

6. 6
Buzz over time
Duration: 1 April – 28 May, 2013
162 74
5,428
6,937 7,104
8,969
7,509
8,314
6,501
5,484
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Conversations related to #FBRape spiked on 21 May with „An Open Letter to
Facebook‟ being published on Huffington Post by Laura Bates of Everyday Sexism
Project supported by 40+ women groups

7. 7
Buzz split by media type
Duration: 1 April – 28 May, 2013
Twitter
97.95%
Facebook
1.38%
Mainstream
media
0.31%
Blogs
0.27%
Forums
0.08%
Tumblr
0.01%
Most of the conversations are happening on Twitter, with the hashtag #Fbrape
There might be many more conversations on Facebook, as Facebook data is limited
to posts captured from open user profiles

8. 8
Buzz split by country
Duration: 1 April – 28 May, 2013
29,846
11,071
4,357
2,946
2,065
1,181 750 498 426 372
3,066
-
5,000
10,000
15,000
20,000
25,000
30,000
Maximum conversations were from USA – nearly 30,000, followed by UK
There were 498 conversations tracked out of India

9. 9
Conversation cloud
Duration: 1 April – 28 May, 2013

10. methodology
10
Keywords tracked
“FBRape”, “#FBRape”, “Laura Bates + Facebook”, “Everyday Sexism +
Facebook”
Duration 1 April – 28 May, 2013
Location considered Worldwide

11. thank you