We received great response to our analysis of Satyamev Jayate mentions last week and you must be curious to see what happened yesterday. Let me give you the top-line - conversations on Twitter saw a 52% drop over last week and we noted a total of 12565 mentions of #satyamevjayte (only this specific hashtag) In terms of timeline, the pattern was very similar to the 1st episode, though volumes were much lower Volumes matched upto 11 am, but couldn't build-up to last week levels thereafter Note the significant drop in reach and impressions, showing a drop amongst the highly connected

1. Helping create
brands for the
future
Satyamev Jayate Twitter report
13 May 2012
May 14, 2012 | All content copyright

2. Volume of
#satyamevjayate By time
hashtag on 30000 26,447
Twitter 25000
-52%
20000 14163
12,565 Retweet
15000
Original
10000 6469
5000 12284
6096
0
5/6/2012 5/13/2012
7000
6581 5/6/2012
6000 5/13/2012
5000
4653
4000
3000
2000
1000
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
2

3. Reach and
Impressions Comparison between 6 May and 13 May, 2012
5,00,00,000
4,50,00,000 4,28,86,841
4,00,00,000
3,50,00,000
3,00,00,000
2,50,00,000 Reach
Impressions
2,00,00,000 1,81,94,723
1,50,17,483
1,50,00,000
1,00,00,000
50,00,000 40,85,118
0
6/5/2012 13/5/2012
3

4. Volume
By Gender and age – comparison with 6 May 2012
Gender
100%
90% 29%
80% 35%
70%
60% Female
50% Male
40% 71%
30% 65%
20%
10%
0%
6/5/2012 13/5/2012
Age
100% 2% 1% 18-20
90% 3% 5%
1% 15% 1%
80% 20% 55-64
70% 13% 18% 45-54
60%
50% 21-24
40%
30% 60% 60% 35-44
20% 25-34
10%
0%
6/5/2012 13/5/2012
4

5. Top voices By no. of tweets – comparison with 6 May 2012
13 May
6 May
Satyamev Jayate Satyamev Jayate
37 28 65 45
'@Smjindia @smjindia
Star Plus India Mohini Kamwani
35 25 76 1
'@Starplus_India @mohinikamwani
Singhaviral Star Plus
41 3 31 41
'@Singhaviral @starplus_india
Mohini Kamwani Satyamev Jayate
38 33 25
'@Mohinikamwani @smjindia1
Jyotsna Mendon 3rd=I @3rd_eye4u 38 16
25 10
'@Jmedon22
Bimal Maskara
J Venkatesh '@Jvsk3 34 1 45 0
@bimalmaskara
Beingavinash Sunny Dhanoe
28 5 29 7
'@Avi_Tiger @isunnydhanoe
Anil Mishra Vidyut @vidyut 30 3
31
'@Namasteanil
Ind Yeah! Aamir Khan
22 9 0 30
'@Eviloverlord @aamirkhantweets
Snob nrs '@Nrs4Nation 28 1 Nidz @nidhik20 1412
0 20 40 60 80 0 50 100 150
5

6. Top voices By no. of followers – 6/5/2012
Total
No. of
Sr. No. Real Name Twitter handle Post type Volum
followers
e
1 Harsha Bhogle @bhogleharsha 1 353472 1
2 Neha Dhupia @neha_dhupia 1 266293 1
3 IBN Live @ibnlive 10 198978 10
Retweet 4 Shekhar Kapur @shekharkapur 1 179372 1
Tweet 5 Hindustan Times Tweets @httweets 1 171846 1
6 Poonam Pandey @ipoonampandey 1 153307 1
7 Taran Adarsh @taran_adarsh 21 146535 3
8 Vishal Dadlani @v1sh4l 1 142606 1
9 Madhur Bhandarkar @mbhandarkar268 1 127423 1
10 Atul Kasbekar @atulkasbekar 1 117740 1
11 Mandira Bedi @mandybedi 1 114426 1
12 Ranvir Shorey @ranvirshorey 2 88220 2
13 Ayushmann @ayushmannk 2 80279 2
14 Quiz Derek @quizderek 2 72058 2
15 Anushka Manchanda @iamanushka 3 70713 3
16 Bhupendra Khanal @leplan 1 57158 1
17 Pooja Patel @doojapatel 11 49238 2
18 Kamaal R Khan @kamaalrkhan 22 48689 4
19 Ramesh Srivats @rameshsrivats 1 38355 1
20 Tanuj Garg @tanuj_garg 4 35492 4
6

7. Top voices By no. of followers – 13/5/2012
Total
No. of
Sr. No. Real Name Twitter handle Post type Volum
followers
e
1 Barkha Dutt @bdutt 1 565756 1
2 Farah Khan Ali @farahkhanali 1 204407 2
3 IBN Live @ibnlive 1
17 201594 18
Retweet 4 Poonam Pandey @ipoonampandey 155070 1
1
Tweet 5 Taran Adarsh @taran_adarsh 148054 1
1
*Repeat authors 6 Vishal Dadlani @v1sh4l 1 144279 1
7 Ranvir Shorey @ranvirshorey 1 89777 1
8 Chinmayi @chinmayi 1
5 65268 6
9 Anurag Kashyap @ankash1009 2 54305 2
10 Malishka @mymalishka 2 29473 2
11 Rohan Abbas @roshanabbas 1 26224 1
12 Amit Agarwal @labnol 1 24710 1
13 Richaa Agarwal @richaaagarwal 2
3 22742 5
14 Khamba @gkhamba 1 22220 1
15 Vishal Gondal @vishalgondal 1 22193 1
16 Gabbar Singh @gabbbarsingh 2 21931 2
17 Box office India @boxofficeindia 1 20150 1
18 Satyamev Jayte @smjindia 65 45 19625 110
19 Anjana Sukhani @anjanasukhani 1 19449 1
20 TFU Kannan @tfu_kannan 1 15545 1
7

8. Most retweeted On 13/5/2012
authors
No. of time author got
Sr. No. Name of the author Twitter handle
retweeted
1 Satyamev Jayate @Smjindia 683
2 Child Line @Childline1098 200
3 Angry Bombay Girl @Shadymumbai 155
4 Ashwin Mushran @Ashwinmushran 121
5 Taran Adarsh @Taran_Adarsh 82
6 ROFL India @Roflindian 80
7 Star Plus India @Starplus_India 74
8 Fake News @Ohfakenews 71
9 Harish Iyer @Hiyer 52
10 IBN Live Movies @Ibnlivemovies 51
11 The UnReal Times @Theunrealtimes 43
12 Gabbar Singh @Gabbbarsingh 37
13 Aparna Jain @Aparna_Jain 33
14 Satbir Singh @Thesatbir 32
15 Vidyut @Vidyut 32
16 Satyamev Jayate @Satyamevjayate 30
17 I am Onir @Iamonir 29
18 Punit Modhgil @Modhgil 24
19 Lalit Bhagia @Lbhagia 23
20 Rohini @Rotalks 22
8

9. Top content By no. of impressions – on 13/5/2012
Impressio
Sr. No. Content Volume
ns
#SatyamevJayate #childsexabuse perpretators are generally
1 relatives or someone the family trusts completely. RT to spread 269 278,652
the message.
Dial 1098 for help in tackling issues like Child Sexual abuse. RT
2 for awareness to the people. @smjindia #satyamevjayate. 202 117,199
@CHILDLINE1098
#SatyamevJayate 3 areas in ur body where u must not let
3 anyone touch you|Chest, between the legs & back (Bottom) RT 171 72,585
to spread the message
#SatyamevJayate Harish suffered 11 years of #childsexabuse in
4 129 74,156
silence. He says more people should speak up. RT if you agree
I'm afraid that the sex abuse issue on #SatyamevJayate might
5 take parliament away from more important issues like cartoons 129 83,644
about Ambedkar
@CHILDLINE1098 is on #satyamevjayate. India's premier
6 children's rights NGO. RT and follow or dial 1098 to help a child 121 76,240
in need. @smjindia
Every episode of #SatyamevJayate is an eye-opener. Kudos to
7 141 198,242
Aamir and his team for it.
Sridevi calls Harish a #childsexabuse victim a hero for speaking
8 117 45,128
up. RT if you agree #SatyamevJayate http://t.co/7VR2twhq
#SatyamevJayate Cindrella says, “The incident should haunt
9 107 57,436
him, why me?― a heartwarming sentiment. RT if you agree
,
#SatyamevJayate Harish’s mother appeals to parents to
10 believe their children if they ever talk about #childsexabuse. RT 107 56,640
if you agree
9

10. Tag cloud
On 13/5/2012

11. Snapshots
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12. Snapshots
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13. Thank you
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