"BloomReach generated immediate, meaningful increases in incremental visits from natural search", Tom Cole, CEO of Beau-coup. Learn how in this case study.

1. Williams-Sonoma
LOOK WHO’S BEEN BLOOMREACHED…

2. “Bloomreach allows businesses
to pursue the long tail in a
way that’s turnkey and very
easy to implement. Their
solutions should have a place in
Tom Cole
every Internet marketer’s CEO,
Beau-coup
tool bag.”

3. Profile
Beau-coup is an innovative and leading company in the online
favors and gifts industry. The company is made up of a
professional team of merchandising gurus, customer support
experts, savvy marketers, fulfillment specialists, technology
whizzes, design mavens, entrepreneurs and seasoned business
managers who work to offer the best shopping experience for
favors and gifts you can find on the web.

4. Challenge
engraveable yo-yo
Beau-coup sells a 2,500+ gifts and favors.
Beau-coup has learned that a lot of their
customers discover their products via natural
search using “long tail,” phrases.
hot sauce as favors
Beau-coup finds it hard to structure
measuring tape
its site in a way that maximizes bridal favor
discoverability for these varied
consumer needs.

5. Solution
Thematic landing page
customized for undiscovered
long-tail search terms
Related widgets enhance
discoverability of pages
Google search

6. Solution
Thematic landing page
customized for undiscovered
long-tail search terms
Google search Related widgets enhance
discoverability of pages

7. Result
BloomSearch generated immediate, meaningful
increases in incremental visits from natural search
“In terms of revenue, BloomSearch
moves the needle for us.”
Tom Cole
CEO
Beau-coup