Understanding the Value in the Top Social Media Communities

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Understanding the direct value of engaging with top social media communities. The document discusses strategies for personal and brand social media accounts to be active members of their communities by submitting quality content, helping others, and rewarding readers to build engaged followers. It provides examples of how some brands have transformed large followings into highly engaged ones where readers participate by asking questions, posting photos, and more.

Understanding the direct value in the top social media communities

Be a good community member,[object Object]

Active in — and responsive to — the community

Click-throughs are not huge, but are engaged,[object Object]

Helping others in the community,[object Object]

Makes readers feel “in the know”,[object Object]

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