This document provides advice on how to improve sales pitches from focusing internally on the company to focusing externally on the audience. It suggests that most pitches spend too much time promoting the company rather than addressing the audience's problems and needs. The document recommends asking three questions - who is the audience, what is their problem, and how can you help - to craft a pitch that focuses on solving the audience's problems instead of promoting the company. By addressing the audience's needs, the improved pitch will generate more interest, sales, and money for the company.