The document summarizes an agenda for a conference on field enablement and business drivers for mobility. The agenda includes keynote speeches from BlueMetal and Microsoft on accelerating enterprise mobility with private Platform as a Service. There will also be presentations on mobilizing the field from Xamarin and seeing what's possible from BlueMetal, as well as a panel discussion. The document also provides an overview of BlueMetal as a strategy, architecture and velocity consulting firm with a focus on the Microsoft platform and open source. It discusses common business drivers for enterprise mobility such as competitive pressure, the bottom line, compliance, consumer demand and more.

1. Field Enablement: Business Drivers
BOSTON | NEW YORK | CHICAGO
September 2014

2. Agenda
• Keynote – Bob Familiar, BlueMetal & Jesus Aguilar, Microsoft (1:10 – 1:40)
• Accelerating Enterprise Mobility with Private PaaS – Dave Cohn, Apprenda (1:40-
2:20)
• Mobilizing the Field – Matt Larson, Xamarin (2:20 – 3:00)
• Break (3:00-3:15)
• See What’s Possible – John Pelak, BlueMetal (3:15-4:00)
• Panel Discussion – (4:00 – 4:30)
• Wrap Up – (4:30 – 4:45)
• Cocktail Reception – (4:45 – 5:45)

3. BlueMetal Architects
Overview
BOSTON | NEW YORK | CHICAGO

4. Who We Are
 Strategy. Architecture. Velocity.
• Heritage of experience and leadership on the complete Microsoft Platform, Open Source and iOS
• “Force multiplier” and “the only velocity option” in the market
 Microsoft Technology Centers (MTC) Heritage
• Designed to help companies understand how advanced technologies can be applied to solve business problems
• Envision, design and prove an approach for complex solutions, rapidly prototype
 Identified the Missing Link: Business Connected Architects & Design
 Blended model to work with client teams or provide lifecycle development services
 Targeted teams of highly skilled architects, designers, and engineers that drive project velocity and minimize risk
 Invested In Our People
 Depth and breadth of expertise across a learning organization committed to the development of ideas and intellectual capital
 Local and invested in our clients

5. The Modern Application Company ™
Modern technology, craftsman quality.
We’re an interactive design and technology
architecture firm matching the most
experienced consultants in the industry to
the most challenging business and technical
problems our clients face.

6. Business Drivers: Why Mobile, Why Now?
Business Drivers Response
Competitive Pressure
Bottom Line
Compliance
Consumer Demand
Employee Demand
Brand Development
Speed to Market
Lower TCO
Enabling Self Service
Global expansion
Employee Retention
Customization with Native Experience
Bringing Information Real-time

7. 2014 Top ROI Drivers
Increased Productivity Improved Customer Service
67% of CIO’s expect to realize
increased worker productivity.
57% of CIO respondents indicated
that the expected return on
enterprise mobility initiatives is
improved customer service.
Source: CIO Insight

8. Field Workers & Others
Who are they?
• Scientists (Pharma, Manufacturing, Life Science)
• Inspectors (Gov’t, Manufacturing, Utility)
• Field Service (Manufacturing, Retail)
• Doctor/Clinical Worker (Health Care)
• Agent (Insurance, Banking, Brokerage)
• Resident Worker (Executives)

9. Enterprise Mobile Has Arrived

10. Experiences
Data Services
The Modern Application is user centric. It
enables interaction with information and
people anywhere on any device. It scales
resiliently and adapts to its environment. It is
designed, architected and developed using
modern frameworks, patterns & practices,
and methodologies. Finally, it is beautiful
both in its user experience as well as its
technical implementation.

11. Our Approach