Blue Whale Media can help you correctly integrate Gmail with your business platforms so that you have a professional email system that enhances your brand image.

1. Gmail Vs Outlook for Business

3. Gmail and Outlook are preferred choices for businesses looking to set up a
professional email system. Each business is unique and comes with its own needs.
While Gmail and Outlook come with their own advantages, it is important to assess
the suitability of each to your business.
A professional website design Warrington can help you choose and implement an
email system that best suits your business.
Given here are some important aspects of Gmail and Outlook that can help you
determine their practical suitability to your business:

4. How Does Your Business Work on a Daily Basis?
Gmail is highly preferable if you are looking for email and storage features. In addition to email
service, Gmail provides cloud storage capability for storing your business documents and
presentations.
Using cloud storage, your employees can edit and share documents securely. The free Gmail
version offers 15 GB of storage space for email, Google Drive cloud storage, and Google
Photos. The paid G Suite offers 30 GB of space in its basic plan.
If you want to integrate tools such as Excel and Word with your email system, Gmail provides
MS Suite apps for the purpose.
Outlook is helpful if your daily business tasks involve heavy use of MS Suite applications -
Excel, PowerPoint, and Word. So, if your executives use designated laptops and work on the
go giving presentations or editing and sharing documents, then Outlook can help.
Outlook offers 50 GB of email space in its Enterprise E1 plan and 1 TB cloud space for
shared Office suite documents and applications.

6. What are Your IM and Video Conferencing Needs?
If you have only limited use for Instant Messaging (IM) and video conferencing
facilities, then free Gmail is a great option as it offers video chatting facilities for up
to 9 individuals through Google Hangout. You can extend the limit to up to 25
users with its paid version.
Outlook offers IM and video conferencing through Skype, allowing a user limit of
up to 25.

8. Are You Looking for a Highly Customized Platform?
Gmail offers the best customization options with its range of features, including
labels, email identification options, and email self-sorting, among others. Gmail
automatically categories your emails under its options of Promotions, Social,
Forums, Updates, and Primary, saving you time and work.
With Gmail, you can organize your emails in the most efficient manner and have
emails at hand to make timely and informed business decisions.
Outlook dulls in comparison as it offers only a basic set of customization tools. You
have to add plugins for greater customization.
An expert website design Warrington agency can help you make the best use of
all Gmail customization features and achieve maximum results.

10. How do you Like your Platform Security?
Gmail introduced the secure 2-factor authentication for its email system while
Outlook came up with this feature only in its Outlook 2016 version.
A 2-factor authentication is a security method in which users have to provide a key
detail that is exclusive to them, in addition to the standard username and password
procedure. As this security method uses an exclusive parameter, it offers greater
security for users.
So, when your users sign into your email system, either Gmail or Outlook, your
business is safeguarded by 2-factor authentication.

12. In Gmail, there is the benefit of automatic scanning of downloads. In addition, the
platform is well-designed to detect and block spurious login accesses and spam
emails.
Office 365 features an Advanced Threat Protection (ATP) capability available for a
charge per user. This feature safeguards you from malicious website addresses,
and viruses and malware, among other threats.

13. Contact Us
Blue Whale Media
hello@bluewhalemedia.co.uk
01925 552050
631 Birchwood Blvd, Warrington, WA3 7QU