MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Bluebell_magentocom_china_2013
1.
2. § We are family owned and have enjoyed a strong presence
in Asia for more than 50 years
§ 70 Brands, 450 Point of Sales in Asia and more than 2,000
employees
THE
essence
§ We selectively establish and build brands across Asia
§ We provide access to multiple distribution channels with
expertise across luxury product markets
§ We tailor distribution strategies to ensure complete respect
of the brands equity
§ We bring a blend of Eastern and Western culture
2
3. OVER
50 YEARS
OF
luxury partnerships
in Asia
1954 JAPAN - 1960 KOREA - 1967 HONG KONG, SINGAPORE - 1975 MALAYSIA - 1983 TAIWAN, THAILAND - 1993 CHINA
“Our commitment to
succeed is matched only by
our inherent pleasure in
dealing with all things
luxurious and beautiful.”
MICHEL & CATHERINE GOEMANS
3
4. SINCE 1970
OUR
SINCE 1973
1980 ~ 2000
1989 ~ 2005
SINCE 1989
SINCE 1992
SINCE 1995
SINCE 2000
SINCE 2004
SINCE 2004
SINCE 2006
SINCE 2008
PARTNERS
over the years
4
5. SINCE 2012
OUR
SINCE 2012
SINCE 2012
SINCE 2012
SINCE 2012
SINCE 2012
SINCE 2012
SINCE 2012
SINCE 2012
SINCE 2012
SINCE 2013
SINCE 2013
recent
PARTNERS
5
6. § eCommerce
Based on Bluebell eCommerce platform or client technologies:
Carven.fr - Carven.jp - Balmain.co.jp - Nuxe.jp - theplace.kr Radley.sg - Radley.my - Pandora.jp (Dec 2013)
§ Online Marketing
Supporting offline business with online marketing strategy:
Search engines optimization, Media Buying, Online PR/Bloggers
DIGITAL
§ Social Media
Adapting global Facebook & Twitter strategy to local players:
China (Weibo, Baidu…), Japan (Mixi, Yahoo Japan, Ameba…), Korea
(Naver, Daum, Cyworld…)
§ Consulting
Supporting brand to establish their online distribution in Asia:
IT, Marketing, Logistics, Team recruitment: Uggaustralia.cn ugg.tmall.com - Charlotteolympia.com
6
9. Hate and Fear relationship
«
I
cannot
sell
my
products
online.
Its
too
complicated,
nobody
will
buy
online
»
«
I
should
not
sell
online
or
it
will
kill
my
retail
business
»
«
I
need
some
eMarke;ng
support
to
drive
customers
to
my
stores
»
«
Unfair
compe;;on
from
pure
players
»
10. From customers point of view
«
I
am
scared
to
buy
online
for
trust
and
services
issues:
security,
fraud,
delivery,
exchange
»
«
It
is
cheaper
to
buy
online
»
«
I
check
online
before
I
buy
in
store:
product,
opinion,
store
locators….
»
«
I
share
online
my
opinion,
my
experience,
my
shopping
»
«
I
check
online
before
I
buy
in
store:
product,
opinion,
store
locators….
»
«
expect
a
seamless
experience
to
buy
online
or
in
store,
before
and
aCer
my
purchase
»
16. What is the impact for retailers?
People don’t think channel, they think products and brands
Customers don’t HAVE to shop to a store, Stores became on of the OPTION to buy from
Research
Purchase
Delivery
Web
Web
Post
Mobile
Mobile
Courier
Store
Store
Store
17. Competition is everywhere
Technology made shopping easier and more engaging
eCommerce put the traditional retail on the global map:
è From next door shop to any shop selling online worldwide
18. What are the key challenges for retailers
• Pricing
• Assortment/Merchandising
• Inventory management
• Level of services
• IT system
• Internal organization
22. Objectives
• Limit international online competitions
• Maximize sales in Retail and eCommerce
• Multi-Channel experience for local customers
• Integrate the eCommerce site as part of existing distribution
23. Overall strategy
• Agree with Principal on pure player distribution and principal
eCommerce site
• Unique retail price on Japanese market
• Common discount price dates with the whole distribution
• Same buyer for online and offline: Ecommerce + Retail
• Common warehouse for eCommerce and Retail
• Common call center and customer service
• P&L owned by the brand team
28. Merchandising - Inventory - Level of services - IT system - Internal organization
1
Collect customers data in all possible touch points
2
Merge all data and analysis these data with brand team
30. Merchandising - Inventory - Level of services - IT system - Internal organization
1
Collect customers data in all possible touch points
2
Merge all data and analysis these data with brand team
3
Develop best in class multi channel Customer service
32. Merchandising - Inventory - Level of services - IT system - Internal organization
1
Collect customers data in all possible touch points
2
Merge all data and analysis these data with brand team
3
Develop best in class multi channel Customer service
4
Adapt your communication and promotion moments
33. Communication strategy
• Segment your customer Data base
• Build marketing calendar based on:
– Product calendar è Collection
– Promotion è Private Sales, Sales, Family Sales
– Customer History è RFM + Channel + Personal Data + Customer
Service Record
• Marketing execution:
– Digital Team + Sales promotion team
• Analytics: track ROI Record
• Next steps: integrate SNS as part of customer profile and
communication tool
34. Merchandising - Inventory - Level of services - IT system - Internal organization
1
Collect customers data in all possible touch points
2
Merge all data and analysis these data with brand team
3
Develop best in class multi channel Customer service
4
Adapt your communication and promotion moments
5
Kpi follow up and reactivity
35. Key learnings
After 3 months setup and 9 months of fine tuning
• Your organization needs to be prepared, IT tools won’t do it for you
• Flexible IT Approach with modules è avoid the black box tools
• Challenge Retail team to improve customer experience in Store
• Challenge Online team to improve the level of service
è very high compared with retail standard
• Step by Step approach
• Manage expectation
36. Improvements and Challenges
• Integrate social media in our data analysis and communication
• In-store pick-up from eCommerce
• Delivery from In-store online shopping
• More education at sales staff level:
– Customer registration è Incentives
– Place online orders
– Up-sale customers who pick-up in store
