The document discusses using Instagram for marketing. It notes that Instagram has over 800 million monthly active users, showing its importance. The document advocates using Instagram to present a company brand in a more organic, approachable way through visual content like photos and videos. It provides tips for strategic Instagram marketing, such as using relevant hashtags to increase engagement and impressions. The goal is to help virtual staffing companies showcase their personality and operations to potential clients on Instagram.

1. COSMOPOLITAN
INSTAGRAM
MARKETING
WWW.BLUEPRINTBUSINESSSOLUTIONSCORP.COM
COSMOPOLITAN INSTAGRAM MARKETING DATE: FEB 12, 2018

2. COSMOPOLITAN INSTAGRAM MARKETING PAGE 02
OUTLINE
Overview
Instagram Marketing
Statistics
Further Details
Conclusion
Quote

3. Instagram has a distinct heraldry amongst other
social media pages. It has a different approach in
sending out messages to its vast following. With this,
Instagram becomes a trajectory platform for
commercial information — not to mention the
posted random selfies, brunches, kitten clips and
candid vogues. This has proved that visual content is
very critical for companies to execute on a digital
marketing effort.
OVERVIEW

4. INSTAGRAM
MARKETING
COSMOPOLITAN INSTAGRAM MARKETING PAGE 04
CITING OUT THE MEDIUM, THE FAR-REACHING INTERNET IS BEING
USED AS A TOOL FOR MARKETING TACTICS IN BUSINESSES AND
THIS GOES TO ITS AUXILIARY — THE SOCIAL MEDIA.
In today’s business world, social media becomes an immediate
avenue in positioning company brand in a sophisticated light.
Especially in the virtual staffing sphere. People all around the world
are being engulfed by various information through social media. And
when it’s social media, the one that can command attention will
eventually sell. And the best avenue to showcase marketing visuals is
the fundamental media called “Instagram”.

5. COSMOPOLITAN INSTAGRAM MARKETING PAGE 05
STATISTICS
SEPTEMBER
As of September 2017, over 800 million monthly active users have been
quantified in the latest Statica census from January 2013 to September 2017.
This is a testimony of how social media (e.g. Instagram) become a lifestyle
and a necessity.
2017
OCTOBER
AUGUST
800 MILLION

6. COSMOPOLITAN INSTAGRAM MARKETING PAGE 06
FURTHER
DETAILS
Instagram has a distinct heraldry amongst other social media pages. It has a different approach in sending out messages
to its vast following. With this, Instagram becomes a trajectory platform for commercial information — not to mention the
posted random selfies, brunches, kitten clips and candid vogues. This has proved that visual content is very critical for
companies to execute on a digital marketing effort.
When you speak about ‘business’, this generally connotes formality and stagnant standards. You have the website and
company blueprint to expound about serious information of company interest. With social media — especially Instagram
— business owners can present the brand in a more organic, approachable and compelling manner. In addition, it’s a place
to position the daily curated content and showcase its personality without overwhelming the audience. Simply put,
Instagram is a haven of human interest. That’s why it is no wonder why the virtual staffing sphere has buckled their way in
promoting services on Instagram and other social platforms.
Okay now, perhaps you’re thinking like ‘I must lay my cards and bet my marketing effort to Instagram for intagood?’
Practically, yes. Well, remember that most prospective clients all over the world are social-media savvies. If you want that
piece of content to be set on sight with people, embark some few clicks and sign-up to Instagram. Maximize your creativity
and let your audience respond to the visual information you’re feeding.

7. COSMOPOLITAN INSTAGRAM MARKETING PAGE 08
01
Instagram posts receive tremendous engagement if done strategically. Note that Instagram has no
edgerank algorithm that determines the post that should populate on real-time feed. Every single publish
will be seen in the feed of every single follower — this is if they don’t slack in scrolling spree, of course.
Keep yourself on the right track by understanding the basic practices in social media. Integrate with the
trend and engage users on a personal level. Also, keep an active wit in participating conversations and
decide on a tone that would suit your branding. Use the technical expertise with social logic in participating
the trend of Instagram for marketing purposes.
Use relevant hashtags strategically and you’ll be surprised by the surge of likes from random related
followers. The usage of hashtag will keep your post relevant and connect with your related niche and
industry. Use this to your advantage to increase impressions and possible engagements. Make sure that the
following hashtags are pertinent to your brand. Take this is an instance. Blueprint uses hashtags such as
#BlueprintBPO or #APLUS to showcase the main brand and company culture. The company also
incorporates related industry subjects such as #RemoteStaffing or #VirtualStaffing. The purpose of your
content also matters the most, but being consistent in putting brand hashtags is very imperative and a
must. Keeping it sassy and upbeat by adding some funny and inkling hashtags will lighten the mood of your
content. Well, pretty sure you know about this.

8. COSMOPOLITAN INSTAGRAM MARKETING PAGE 09
QUOTE
In most virtual staffing marketing, many
digital marketers are showcasing behind the
scenes of operations to strip down the
formal image. Instagram has been used as
an avenue for this technique to give the
followers an insight of the company’s
vulnerable side.

9. THANK YOU
SO MUCH!
COSMOPOLITAN INSTAGRAM MARKETING DATE: JULY 11, 2019