How Harnessing Big Data Can Drive Marketing Success

4. “90 percent of the data in the world today has been created in the last two years alone” Human’s create bytes of data daily 2,500,000,000,000,000,000 THE HYPE *IBM – 10 key marketing trends for 2017 - https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=WRL12345USEN

5. Collection Comprehension Management Action DATA CHALLENGES What to collect? how to collect it? how to store it so it can be used effectively? Giving meaning to data collected – 80% is unstructured. What happened, what does it mean? Organize data and create business applications. Apply in real time. Measure and respond. Rigel DMP Processes 1bn hits, 19m urls, 186k demographic profiles monthly

6. AWARE INTERESTED CONSIDER ACT See the Advertisement – 1 MILLION IMPRESSIONS View Complete 30sec TVC – 500K COMPLETED VIEWS Click the ad or head to store – 50,000 CLICKS Purchase The Product – 1,000 CUSTOMERS TRADITIONAL FUNNEL APPROACH

7. INTERESTED CONSIDERACT AWARE CHANGING THE FUNNEL INTO A DATA DRIVEN WHEEL AWARE INTERESTED CONSIDER ACT INTO

8. Demographic Targeting (Gender & Age Group) Contextual Topic Targeting (58 IAB Standard Topics, Any URL) Always on Planning, Campaign Analytics and Optimization Campaign audience ID storing, retargeting and look-alike. AUDIENCES ANALYTICS MANAGEMENT DATA DRIVEN SERVICES

9. INTERESTED CONSIDERATIONACTION AWARENESS 1 - Rigel Audiences Target based on demographic or url context (user interest) DATA DRIVEN WHEEL

10. RIGEL TOPIC TARGETING DRIVES ENGAGEMENT 1.94 X HIGHER Format - Masthead 39% 74% Run of Sites Family & Parenting View Completion Rate BEFORE RIGEL AFTER RIGEL Website Category Entertainment & Women’s Interest 1.94 X INCREASE

11. INTERESTED CONSIDERATIONACTION AWARENESS 1 - Rigel Audiences Target based on demographic or url context (user interest) 2 - Rigel Analytics Measure response and optimize campaign to increase effectiveness. INCREASED VCR BY 194% USING RIGEL AUDIENCES TOPIC TARGETING DATA DRIVEN WHEEL

12. RIGEL ANALYTICS CAN DRIVE UP TO 15+% HIGHER PERFORMANCE DURING CAMPAIGN Format - Preroll Website www.pose.com.vn Women’s Interest CATEGORY VCR Cellphones 54.69% International-news 53.05% Food-drink 51.16% National-news 50.00% Movies 49.60% Fashion 49.14% Celebrity-fan-gossip 48.82% Marriage 48.73% Education 47.66% Music 47.25% Television 46.54% Dating 45.38% Home & garden 43.24% Travel 41.87% Exercise 39.31% Beauty 39.04% Video-computer-games 37.87% VCR 46.71% Rigel target highest VCR url topics to increase performance

13. INTERESTED CONSIDERATIONACTION AWARENESS 3 - Rigel DMP Store campaign users to retarget or create look-a-like audience for next or ongoing campaign 1 - Rigel Audiences Target based on demographic or url context (user interest) 2 - Rigel Analytics Measure response and optimize campaign to increase effectiveness. INCREASED VCR BY XX% USING RIGEL AUDIENCES TOPIC TARGETING RIGEL + DECISION LAB IN TARGET DATABASE OF ALL CAMPAIGNS DATA DRIVEN WHEEL

14. • Avoid damaging topics, create custom exclusion rules, etc. Brand Safety • Fine tune marketing message based on the interests, demographics, location, devices used by your brand audiences. Get to Know Your Customer BONUS

15. THANKYOU CONTACT OUR TEAM TODAY TO REPLACE YOUR MARKETING FUNNEL WITH A SUPERCHARGED DATA DRIVEN DIGITAL ADVERTISING WHEEL

How Harnessing Big Data Can Drive Marketing Success

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