Trends & Solutions for Digital Mobile First Ad Formats Optimizing ROI By Blueseed Digital

2. Landscape of Digital
Mobile Advertising
01
02
03
Innovative Ad Format
Optimizing ROI
AGENDA
Promotion Package

3. LANDSCAPE
OF DIGITAL
MOBILE AD
01

4. LANDSCAPE OF DIGITAL MOBILE ADVERTISING
Forecasted time spent globally watching
online video by device
Source: Jul-2017, Zenith
Global ad spend on mobile video will
surpass non-mobile in 2018

5. 60%
34%
6%
-16%
40%
48%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
PC Smartphone Tablet
Share of web traffic by devices
2017 Year-on-Year Change
Average daily use of
the internet via a
mobile phone
Average daily
television viewing
time
2H33M 1H26M
LANDSCAPE OF DIGITAL MOBILE ADVERTISING

6. 64% Vietnamese
people use mobile
(Statista, 2017)
88% keep in portrait
usage
(Scientiamobile, Q2-
2017)
Americans currently
spend 29% of their time
watching video vertically,
compared with only 5% in
2010
(KPCB reports, 2015)
Millenials are TWICE AS
LIKELY to be focused on
video they watch on their
mobile devices as they are
on video consumed on a TV.
(Ooyala Global Video, Q4-
2015)
LANDSCAPE OF DIGITAL MOBILE ADVERTISING

7. INNOVATIVE
AD FORMAT
OPTIMIZING ROI
02

8. INNOVATIVE AD FORMAT OPTIMIZING ROI
2016 2017
Mobile inpage
fullscreen
Mobile inpage iTVC Mobile inpage
interactive
Slidebox

9. Mobile InRead
Mobile InRead
Vertical
INNOVATIVE AD FORMAT OPTIMIZING ROI

10. Solution for SME of Blueseed Innovation Team
Brand Logo
Key message
Images or
video references
Apply BSD Templates Vertical Video Ad
INNOVATIVE AD FORMAT OPTIMIZING ROI

11. Demo
Hnammobile
Vertical Video Ad
INNOVATIVE AD FORMAT OPTIMIZING ROI

12. INNOVATIVE AD FORMAT OPTIMIZING ROI
Appear on the
left side
Mobile Native Button
User can drag the
button to any edge of
the screen
Drag the button to
the bottom of
screen to hide it
Touch on the button
to open fullscreen
with iTVC. Swipe
down to close
fullscreen

13. Inread Mobile
Vertical
Inpage Fullscreen
Interactive
Mobile Slide Box
Mobile Native
Button
Objective Awareness Engagement Engagement Awareness
Duration Max 15s - - 15s
Sound Yes No No Yes
Format mp4 html5 jpg, gif, html5 jpg, gif, html5, mp4
Max expand
dimension
Inpage Fullscreen Fullscreen Fullscreen
To find out more information, please visit at http://blueseed/rate-cards/ or
contact Mr Trường (truong@blueseed.tv )
INNOVATIVE AD FORMAT OPTIMIZING ROI