With focusing on Innovating Video Advertising by having Engaging Formats, working with Premium Publisher and using Intelligent Analytics (Big Data), Blueseed always optimizes performance measurements to ensure a max ROI for your campaign. Your benefit is our happy and honor. If you want to know more information, please visit at http://blueseed.tv or follow at fanpage https://www.facebook.com/blueseed.digital/

2. Focused on Innovating Video Advertising by …
Engaging Formats
Scale (Reach + Premium Publishers)
Intelligent Analytics (Big Data)

3. Achieve Maximum Impact With …

4. Highest Performance Engagement Formats
We focus on innovating the most
engaging advertising formats,
delivered across devices and content
categories.
Key Factors:
 In View
 Impressive
 Interactive/multimedia
 Measurable engagement

6. Make a Big Splash at Scale

7. At Huge Scale – Vietnam’s Largest Video Ad Reach
Video Metrix Media Trend - comScore, Oct - 2016

8. At Huge Scale
The Biggest Publishers + 300 more
Entertain
1,577m
Women
1.390m
Youth
1,335m
Men
726m
Auto
607m
Family
560m
Business
478m1,800,240,000
Ad Requests

9. Ad Intelligence & Transparency
Ad Intelligence Serving Based on:
CITY
RETARGETINGLOOK A LIKE CLICK
ACTION
FREQUENCY
DEMOGRAPHIC
GENDER
AGE
CAPPING
TARGETING
DEVICE TIME RANGE
LANGUAGEBROWSER
TECHNOLOGY
COUNTRY
GEOGRAPHIC
CONTENT TOPIC
BEHAVIOR
WEBSITE
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10. Can Digital Video Ads Help TV Campaign ??

11. Yes! Digital can add Incremental Reach and provide
Higher Awareness !
16%
27%
13%
15%
With only 5% of campaign budget (19,000 CMPs), campaign
achieved 13% incremental reach (people who didn’t see on
TV) + 15% more or 28% total digital reach.
Digital Bonus Performance – TV Can’t Match
 60% View Completion rate
 Online viewers had 50% higher Campaign Awareness than
those who didn’t see online.
 27% In Target View Achieved (F25-35) = 250% affinity
(comScore)
Recall TV only
Recall Online only
Recall TV + Online
Recall TV + LCD
Not Recall
Don’t Remember
27%

12. The Next Step
Data Driven Network

13. What?
Data Driven Network
Who?
How?
Target segments across Blueseed network inventory based on
Gender, Age, Interest in Product Category, Purchase behavior,
custom advertiser segments.
Blueeed Current Dedicated Data Team:
– Data Collection > 5 full time within platform team
– Data Science > 6 full time + 2 PHD Professor leaders
– Data Driven Ad Operations > 4 full time within AdOps team
1 – Identify segments of known users
2 – Find users across network who share key similar behaviors.
3 –Target ads more accurately across whole network.

14. Blueseed Data Science Process
SEGMENT CREATION
Traffic Tracked (monthly)
 200m ad impressions monthly
 2 million ad clicks/40 million TVC Views
 1.8 billion ad requests
DATA ANALYSIS
Collected User Data
 Demographic Profiles (100,000 already)
 Behavior overview (sites visited)
 Product Interest (click ads/watch TVC)
 Action – Buy, Sign up, etc (BSD site tag)
Segmentation Provided:
Demographic (Age & Gender)
Product Category Interest
Likely to Buy/Perform Action
Custom Advertiser Segmentation

15. Key Takeaway
Innovating Video Advertising means:
The most engaging creative formats, across the
leading local publishers, served to the right
audience.

16. THANKYOU!
Level 5, 292 Tay Son St, Trung Liet Ward, Dong Da Dist
Phone: (04) 355 355 99
Ha Noi Branch:
Copac Square, level 2, 12 Ton Dan, St, Wards 13, Dist 4, HCMC
Phone: (08) 7300 8199
Headquarter:
Email: contact@blueseed.tv
Website: http://blueseed.tv
Showcase: http://showcase.blueseed.tv