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Vietnam Digital Advertising Trend in 2018

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Vietnam Digital Advertising Trend in 2018

  1. 1. VIETNAM ADVERTISING TRENDS 2018 - BY BLUESEED DIGITAL -
  2. 2.  Collect every piece of data in the user journey and organize properly  Analyze to understand deeply audience & their interaction / engagement  Use big data / machine learning / AI technology for future campaign optimization  detail in the next section T H E R I S E O F #DATA-DRIVEN A D V E R T I S I N G Build campaign KPIs Imagine how users experience ads & brand message Build strategy / plan
  3. 3. • Allocate budget for mobile • Pick the right format • Pay attention to vertical experience  detail in the next section #MOBILE AD GROWTH IS A DRAMATIC STORY 2016 mobile spend > desktop spend globally 2018 mobile video spend > desktop globally 48milsmartphone / 130mil mobile subscription in Vietnam Mobile traffic > desktop traffic
  4. 4. ADVERTISING IS GROWING DRAMATICALLY#NATIVE Driving higher brand lift and engagement Forecast 74% ad revenue by 2021 Fit completely to mobile’s growth • Scalability • Creative (how to make it nature) • Native by audience’s interest  detail in the next section CHALLENGES
  5. 5. #SMARTTV #CONNECTEDTV LG 15% Sony 30% Samsung 41% Other 14% VIEWERSHIP IS BOOMING, AD SPENDING WILL FOLLOW OTT Players with AVOD
  6. 6.  It’s not just 15s or 30s, but shorter.  6s totally fit for mobile experience and outstream  Leading by Youtube Bumper Ads and Facebook  Moving to local publishers next year Unilever sample, Kia sample, Coca-Cola sample Creative: how to make a 6-second TVC properly? 6 SECONDS CHALLENGES
  7. 7. #PROGRAMMATIC BUYING – DATA DRIVEN, HIGHLY TARGETED, AUTOMATIC AD BUYS AND PLACEMENTS • Brand safety • Ad fraud • Viewability US PROGRAMMATIC DIGITAL DISPLAY AD SPENDING 2015-2019 Bilions, % change and & of total digital display ad spending* CHALLENGES
  8. 8. THANK YOU

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