Vietnam Digital Advertising Trend in 2018 by Blueseed Digital

1. VIETNAM ADVERTISING
TRENDS 2018
- BY BLUESEED DIGITAL -

3.  Collect every piece of data in the user journey and organize properly
 Analyze to understand deeply audience & their interaction /
engagement
 Use big data / machine learning / AI technology for future campaign
optimization
 detail in the next section
T H E R I S E O F
#DATA-DRIVEN
A D V E R T I S I N G
Build campaign KPIs
Imagine how users experience ads
& brand message
Build strategy / plan

4. • Allocate budget for mobile
• Pick the right format
• Pay attention to vertical experience
 detail in the next section
#MOBILE
AD GROWTH IS A
DRAMATIC STORY
2016
mobile spend > desktop spend globally
2018
mobile video spend > desktop globally
48milsmartphone / 130mil mobile subscription in Vietnam
Mobile traffic > desktop traffic

5. ADVERTISING IS GROWING
DRAMATICALLY#NATIVE
Driving higher brand lift and engagement
Forecast 74% ad revenue by 2021
Fit completely to mobile’s growth
• Scalability
• Creative (how to make it nature)
• Native by audience’s interest
 detail in the next section
CHALLENGES

6. #SMARTTV
#CONNECTEDTV
LG
15%
Sony
30%
Samsung
41%
Other
14%
VIEWERSHIP IS BOOMING, AD
SPENDING WILL FOLLOW
OTT Players with AVOD

7.  It’s not just 15s or 30s, but shorter.
 6s totally fit for mobile experience and outstream
 Leading by Youtube Bumper Ads and Facebook
 Moving to local publishers next year
Unilever sample, Kia sample, Coca-Cola sample
Creative: how to make a
6-second TVC properly?
6 SECONDS
CHALLENGES

8. #PROGRAMMATIC
BUYING – DATA DRIVEN, HIGHLY TARGETED,
AUTOMATIC AD BUYS AND PLACEMENTS
• Brand safety
• Ad fraud
• Viewability
US PROGRAMMATIC DIGITAL
DISPLAY AD SPENDING 2015-2019
Bilions, % change and & of total digital display ad spending*
CHALLENGES

10. THANK YOU