The document outlines Adam Franklin's top 10 hacks for a low investment, high impact marketing strategy. It provides tips for brokers, including building trust through free content and giveaways, being visible through social media, leveraging word of mouth through referrals, growing one's network, caring about clients, playing the long term game through ongoing contact, using other people's content, becoming part of the local community, and getting testimonials. It also provides links to templates and ways to get help implementing the strategies.

1. Adam Franklin
TOP 10 HACKS FOR
A LOW INVESTMENT - HIGH
IMPACT MARKETING
STRATEGY
#TheAdviserBootCamp
Australia’s #1 business blog
28,000+ subscribers
1,000+ students
Adam Franklin
TOP 10 HACKS FOR
A LOW INVESTMENT - HIGH
IMPACT MARKETING
STRATEGY
#TheAdviserBootCamp Tweet Tweet!
Tweet Tweet!
Your fears or objections?
It won’t work
No time
I can’t do it

2. DOUBLE your leads
this quarter….
(without dragging you
away from what you do
best)
… is that worth it?
#1. TRUST is one of the biggest
factors in choosing a broker
#TheAdviserBootCamp
Tweet Tweet! Tweet Tweet!
Tweet Tweet!Totally free-risk content Tweet Tweet!Valuable give away Tweet Tweet!Landing page Tweet Tweet!Email autoresponder
#2. It’s not who you know, it’s who
knows you.
Be visible (and helpful!)
#TheAdviserBootCamp
People really do want
to know more…
@Franklin_Adam
Facebook Live - 5x more views
@Franklin_Adam
Hi tech and super pro!
@Franklin_Adam
Interact in the comments
#3. Word of mouth and referrals are
best sources of leads.
#TheAdviserBootCamp
Within 1 hour:
5 private FB
messages
3 texts
6 replies on my wall
Google
#BetterBizSummit

3. Google
#BetterBizSummit
#4. Your network is your net worth
(Form a strategic relationship with
agent)
#TheAdviserBootCamp Easy winsEasy wins (Be human (and they’ll know like and trust you!)
Google
#BetterBizSummit
Say what you do Google
#BetterBizSummit
Be an authority
#5. People must know you CARE
before they BUY.
#TheAdviserBootCamp Be human (even if you’re shy)
Even clients will forget you…! Unless you CARE. Responding to comments
1. Positive
2. Neutral
3. Negative - Respond
4. Negative - Ignore
5. Negative - Delete
6. Crisis!
@Franklin_Adam Free template
#6. Play the long game.
Be their broker before they know they
need a broker.
#TheAdviserBootCamp
Do the personal things!
Connect before
they need a broker #7. Broking is a contact sport.
The broker who makes the most
contact writes the most loans.
#TheAdviserBootCamp Stay top of mind (virtually). Still make your calls though!

4. Easy winsUse OP content
#9. Be a part of your community
#TheAdviserBootCamp Create a Facebook group
#10. Your reputation is what other
people say about you.
#TheAdviserBootCamp
Get testimonials (hint: give them too!)
Give clients the tools to refer you
Reach and congratulate clients
Web Strategy Planning Template (free download)
How to document your own digital marketing strategy
How to document your own digital marketing strategy How to document your own digital marketing strategy How to document your own digital marketing strategy How to document your own digital marketing strategy
How to document your own digital marketing strategy How to document your own digital marketing strategy How to document your own digital marketing strategy How to document your own digital marketing strategy

5. How to document your own digital marketing strategy Get help
??
?
How do I get it all done? adam@bluewiremedia.com.au
adam@bluewiremedia.com.au
Email: adam@bluewiremedia.com.au
Subject: Templates
Bluewire News
“No, thanks” = No Bluewire News
adam@bluewiremedia.com.au
72
adam@bluewiremedia.com.au
adam@bluewiremedia.com.au
Thank you!
Send me your notes.
@Franklin_Adam
@Adam_Franklin
adam@bluewiremedia.com.au