This plan is a great tool to assist you with the step-by-step process to build a permanent web marketing asset for your business that will generate leads, clients and revenue.

1. BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
Bluewire Media Pty Ltd | ACN 115 735 192
Inbound Marketing Flight Plan 3/05/2013 Version 1.6
Inbound Marketing Flight Plan
The purpose of this plan is to show you the step-by-step process to build a permanent
web marketing asset for your business that will generate leads, clients and revenue.
Strategy Get Started Questionnaire Discovery Call / Inbound
Marketing Assessment
Web & Inbound Marketing
Strategy
Website Blueprint Content & Search Strategy Social Media Strategy
Infrastructure Website & Blog Email System for Your
Contacts
Social Media Profiles &
Guidelines
Editorial Calendar Analytics & Marketing
Automation
12 Month Infrastructure
Roadmap
Content &
Client Success
Program
Blogging & Video Email Marketing Social Media Landing Pages (with Premium
Content) & Lead Nurturing
Search Engine Optimisation Reporting & Analysis
Offline &
Advanced
Speaking & Events PR & Influencer Outreach Traditional Marketing Digital Products &
Subscriptions
Publishing Books Podcasts & Webinars
Embed IP &
Processes
How-to Manuals on Intranet Email Marketing Best Practice Social Media Online Academy Landing Pages & Lead
Nurturing Workflows
Blogging & Video Measurement, Reporting &
Tracking Offline Marketing
Team Training
& Recruitment
Social Media Strategy &
Guidelines Training
Hands-on Social Media
Training
Empower Existing Team &
Recruit In-house Talent
Accountability System for
Editorial Calendar & Content
Reporting & Analytics
Training
Complete Inbound
Marketing Function!
Congratulations, your
organisation now has an
inbound marketing function to
attract more leads, clients &
revenue!