Tribeca All Access - Online Tools, making money and building audiences for film
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My presentation at the 2009 Tribeca All Access kick-off. I don't tend to use the notes, and just speak, so these notes don't show everything I say, but it gives you a sense. Also, most of the videos are linked, and I show one video in its entirety (Thru-You). I think I've given credit to all stats, sources, images and films but let me know if you see something missing. Also, this presentation assumes a mixed audience - some very tech, some not at all, so it will be basic stuff for those of you really into this arena.
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Tribeca All Access - Online Tools, making money and building audiences for film
- 5. DISINTERMEDIATED Rise of the Crowd
- 9. Usage by Age Group US and Int’l Growth
- 10. My TweetStats by Day and Hour
- 14. Building Community Friends & Fans
- 18. CrowdSourcing Turning Community into Funders
- 24. Participatory II. A Viral Video Conversation
- 30. Remix Culture Mash-Ups and Sampling – Participatory Cinema
- 35. Multi-Platform Agnostic and Viral
- 39. Free
- 40. Free World
- 41. $
- 46. Old World $
- 57. $
- 58. Free (Plus fee)
- 59. “On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.” Stewart Brand at the first Hackers ' Conference in 1984
- 61. When Copies are free, you need to sell things that can’t be copied. Kevin Kelly, Better Than Free
- 63. IMMEDIACY
- 64. PERSONALIZATION
- 65. PERSONALIZATION
- 66. INTERPRETATION
- 67. AUTHENTICITY
- 68. EMBODIMENT
- 69. PATRONAGE
- 70. ACCESSIBILITY
- 71. FINDABILITY
Notes de l'éditeur
- I want to talk today about how can we, the film community use online tools to build audience for our films. how can things like blogs, facebook, meet up, twitter, etc matter to filmmakers building an audience and trying to raise funds. What are some success stories, what are some cool things, how are people using them and what can we learn? And give one very practical example of something we are doing at TFI But keep in mind it’s not about the tools, but what you can do with them. An old marketing story says that people never go to the store to buy a hammer. They go because they want to hang a picture, or build a house – to do something much more important that the tool just allows. So what can these tools help us accomplish?