Understand the values your organization can get from the cloud is the first step in your cloud transformation journey. We will share best practices for getting started with Cloud Computing and not only from the technical perspective (culture change and gains, building teams, business case, project selection and more). Join us for this session and Let's Start your Cloud journey.

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JERUSALEM
Starting your Cloud Journey
Boaz Ziniman – Technical Evangelist, AWS
@ziniman
boaz.ziniman.aws

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Agenda
• What is Cloud Computing?
• Why are companies adopting cloud computing?
• Who is using AWS?
• What are the main usage patterns?
• How Cloud Computing is driving change?

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What is Cloud Computing?
A broad and deep platform that helps customers
build sophisticated, scalable applications

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Why are companies
adopting cloud computing
and AWS so quickly?

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#1: Agility & Elasticity
The primary reason
businesses are moving so
quickly to AWS and the cloud

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Why AWS?
AWS helps you to get
the most from the
cloud
G o G l o b a l i n
M i n u t e s
E n t e r p r i s e
c l a s s
s e c u r i t y
C o s t S a v i n g s
a n d F l e x i b i l i t y
P l a t f o r m
B r e a d t h
& D e p t h
A g i l i t y &
E l a s t i c i t y
Culture
Innovation
Budget
management
Reach
Security

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Who is using AWS and
what are they using it for?

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LARGEST NUMBER OF STARTUP CUSTOMERS

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160,000,000+
Total Guests
3,000,000+
Listings Worldwide

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Total Number of Guests
January 2013
4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

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Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014
15 Million
Up by Over 10 Million in One Year
Total Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

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0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances

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We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

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LARGEST NUMBER OF ENTERPRISE CUSTOMERS

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Reduced its
development time
from months to
days.
Reduced
development
and testing
environment
costs by 75%
Saved €1.3 million in
infrastructure costs
and reduced
development time
from weeks to days
#1: Development and Testing

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Product
prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Analytics
Global deals
engine
Video
streaming
SIM card
credit
News
distribution
App streaming Firmware
upgrades
Mobile gamesMobile music
discovery
#2: New Workloads

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Cloud-connected trucks
Mobile services and
analytics
Web and mobile site Apps for cabin crew staff
App Store Web Mobile services & streaming
Enterprise video creation and
sharing app
Web & Mobile

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4 PB Amazon
Redshift data
warehouse
Analytics on 450k
subscribers using
Amazon Redshift
Financial
market
analytics
Improved drug quality
through big data
Ad campaign
effectiveness
analysis platform
Trading history
analytics
Financial Simulations
Platform
Large scale
clinical data
analytic platform
Analytics

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#3: Business Critical Applications
Will save tens of
millions of dollars by
moving its SAP ERP
system to AWS.
Built a secure,
HIPAA-compliant,
and scalable
platform on AWS.

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“We have to be great at a
number of things…
operating data centers is
not one of those things”
“We are getting out of IT
operations, and by going to
AWS, we can focus our R&D
team on the science of
healthcare”
Expedia is all in on AWS,
with plans to migrate 80
percent of its mission-
critical apps from its on-
premises data centers to
the cloud in the next two
to three years.
#4: All-in — IT Entirely in the Cloud

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Cloud Has Become The New Normal

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What Are The Patterns
Of This New Normal?

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Start-ups Build Businesses From Scratch In
The Cloud
1

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Building All New Applications in the Cloud
Lower cost structure Move quicklyNo dependencies
$
No legacy

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Disrupt Long Standing Industries, Quickly
Hotels Music Gaming
Collaboration Matchmaking

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Speed Is Not Just For Start-ups:
Companies of All Sizes Move Faster Than Ever Before
2

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It’s Impossible To Stay
Competitive Today Without The
Cloud

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In The Old Days…
Spend millions for expensive,
inflexible, slow-moving
infrastructure that is #FrozenInTime

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Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use

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Enterprises Are Using The Cloud
For New Apps & Digital Transformation
StatCast App platform Healthcare E-commerce
Digital Personal Finance Web Digital content

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A Culture of Innovation:
Experiment Often & Fail Without Risk

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Freedom to want it
ALL
3

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Stay SecuredMove Fast

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Stay SecuredMove Fast

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CORE SERVICES
Integrated Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Custom Model
Training & Hosting
Conversational Chatbots
Virtual Desktops
App Streaming
Schema Conversion
Image & Scene
Recognition Sharing & Collaboration
Exabyte-Scale
Data Migration
Text to Speech
Corporate Email Application Migration
Database Migration
Regions
Availability Zones
Points of Presence
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Queuing & Notifications
Workflow
Email
Transcoding
Deep Learning
(Apache MXNet, TensorFlow,
& others)
Server MigrationCommunications
MARKETPLACE
Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated Console
Identity
Sync
Mobile Analytics
Mobile App Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource Templates
Build & Test
Analyze & Debug
Identity Management
Key Management
& Storage
Monitoring &
Logs
Configuration
Compliance
Web Application Firewall
Assessment
& Reporting
Resource & Usage
Auditing
Access Control
Account
Grouping
DDOS
Protection
TECHNICAL & BUSINESS SUPPORT
Support
Professional
Services
Optimization
Guidance
Partner
Ecosystem Training & Certification Solutions Management Account Management Security & Billing Reports
Personalized
Dashboard
Monitoring
Manage
Resources
Data Integration
Integrated Identity &
Access
Integrated Resource &
Deployment Management
Integrated Devices
& Edge Systems
Resource Templates
Configuration
Tracking
Server
Management
Service Catalogue
Search
MIGRATIONHYBRID ARCHITECTUREENTERPRISE APPSMACHINE LEARNINGIoTMOBILE SERVICESDEV OPSANALYTICS
APP SERVICES
INFRASTRUCTURE SECURITY & COMPLIANCE MANAGEMENT TOOLS
Compute
VMs, Auto-scaling, Load
Balancing, Containers,
Virtual Private Servers,
Batch Computing,
Cloud Functions, Elastic
GPUs, Edge Computing
Storage
Object, Blocks, File,
Archivals, Import/Export,
Exabyte-scale data transfer
CDN
Databases
Relational, NoSQL,
Caching, Migration,
PostgreSQL
compatible
Networking
VPC, DX, DNS
Facial Recognition &
Analysis
Facial Search
Patching
Contact Center
Most robust, fully featured technology infrastructure platform

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516
24 48 61 82
159
280
722
1,017
LAUNCHES
2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6
1,430
2 0 1 7
New capabilities
daily
Pace Of Innovation

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JERUSALEM
Thank you!
Boaz Ziniman – Technical Evangelist, AWS
@ziniman
boaz.ziniman.aws