1. ROBERT J. FRALEIGH
11 Warner Pond Lane (h) 860-228-4538
Hebron, CT 06248 (c) 860-836-7020
fraleigh33@hotmail.com
Business Profile
A results-oriented communications professional with extensive corporate communications and
marketing experience in both the for-profit and non-profit sectors. Skilled in the development
and implementation of a broad range of communications and marketing functions, including
strategic communications, executive and internal communications, public and media relations,
crisis and risk management, integrated marketing communications, electronic marketing,
branding, advertising, and direct mail marketing.
Career Profile
Director, Corporate Communications and Public Information Officer, Connecticut
Children’s Medical Center, Hartford, CT, 2007-2016
 Served as director and primary advisor to senior executive team for all communications
matters; built and directed all aspects of communications department, with direct
responsibility for up to eight employees
 Responsible for creating and developing key messages and tone for all Connecticut
Children’s communications, targeting both internal and external audiences (employees,
media, legislators, health care providers and public community)
 Wrote and/or directed all senior management communications, including speechwriting,
for chief executive officer and other senior executives. Also responsible for presentation
of all strategic initiatives to both internal and external audiences
 Developed and oversaw fully integrated marketing, branding and advertising campaigns
to promote awareness and familiarity with Connecticut Children’s; most recent campaign
was awarded 2015 Lamplighter Award for “Best Overall Integrated Marketing Campaign
in New England” by the New England Society for Healthcare Communications
 Mentored and developed corporate communications team at Connecticut Children’s in all
aspects of communications, including incorporation of new capabilities such as graphic
design, social media, website redesign/management and video production; was
recognized internally for talent development skills
 Led all activities for the hospital in the areas of public relations and media promotion;
served as Connecticut Children’s public information officer and primary media
contact/spokesperson
 Managed department budget of up to $1.85m, including oversight of external agencies,
vendors and freelance support

2. Sr. Vice President, Corporate Communications and Marketing, Merrill Lynch/Advest Inc.,
1999-2006
 Progressed in the organization to the role of senior vice president of marketing
communications from 2000-2005; Advest Inc. was a Hartford-based NYSE brokerage
firm for over 100 years, acquired by Merrill Lynch in 2004
 Responsible for day-to-day oversight and management of all communications and
marketing matters, with direct supervision of ten employees
 Reported directly to chief executive officer and served as counsel for all
communications-related activities in the organization, including more than 900 account
executives located throughout the country
 Served as official spokesperson for the organization
Vice President/Director of Marketing, Wealth Management Services, Advest Inc., 1997-
1999
Account Executive, Charles Schwab & Co., 1995-1996
Marketing Manager, Proprietary and External Mutual Funds, Advest Inc., 1990-1994
Professional Qualifications
 History of successful results in senior-level management positions with the expertise to
lead and provide direction to others
 Proven clear and effective communications skills, including extensive backgrounds in
advanced writing and message development
 Strong mentoring skills and project management experience
 Demonstrated poise and professionalism in all types of business situations
Education
Master of Arts, Communication Sciences, University of Hartford, West Hartford, CT (2007)
Bachelor of Science, Communication Sciences, University of Connecticut, Storrs, CT (1987)
Business/Community Leadership
Current: Board of Directors, Public Relations Director, Hebron Baseball
Past: Member, SIA Investor Education Committee
University of Connecticut Marketing Executive Forum
Co-Chair, United Way of Hartford, CT, Advest 2004 Campaign