Bob Mangat's "The Insider" Newsletter Issue # 1

Welcome to the first edition of
“the Insider” where we publish
valuable “how to” strategies,
cutting edge marketing ideas,
swipe files, interviews, case
studies and more EVERY Month.
This is not your typical newsletter
that sits on your desk collecting
dust or WORSE get’s thrown in
the trash can as soon as you
get it. This is one you will save
and revert back to as a valuable
resource to be used in your
business EVERY DAY!!
For those of you that don’t know
me my name is Bob Mangat.
I’ve built multiple 6 and 7 figure
businesses using simple and
PROVEN strategies using my
very own proprietary 4-step
Ascension System.
I recently published “The
Automated Entrepreneur,
How To Boost Sales, Maximize
Profits and CRUSH The
Competition” which hit the
bestseller status on Amazon
earlier this year. I’ve been
featured on multiple media outlets
such as Forbes, Entrepreneur,
Huffington Post, Inc., and many
more. I help business owners
take their practice to a whole
NEW level by automating and
implementing PROVEN marketing
strategies and follow up systems.
Ok that’s enough about me.
The Insider is How-To
“Actionable” information with
implementation steps that will
help prepare and separate your
business from the rest. Our
information is shared freely in the
hopes you can take and use it in
your business and share with us
your results. We’ll share our own
results and case studies too from
clinics across the country. My
team and I are excited to share
these strategies with you and
we hope you use them in your
business.
“Be SO Good They
Can’t Ignore You”
If you need help with ANYTHING
just ask. My personal email
address is bob@bobmangat.com
or call Mike at my office at
236-999-0918 or 1.844.ROI.GUYS
In This Issue
Page 2 4 Ways to Grow your
Business - Part 1
Page 11 Attract High
Value Patients
Page 13 Google Reviews Matter
Page 16 Tech Talk
Page 9 409 Calls A Day
Using Periscope
Page 5 Maximize Your Strengths
invigo
VALUABLE
“HOW TO” STRATEGIES,
EXAMPLES, SWIPE FILES,
CASE STUDIES,
NEWS & IDEAS -
EVERY PAGE!
EVERY ISSUE!
The Only Resource You Need!

GET MOREPATIENTS
PART 01
OF 04
THE FOUR PRIMARY WAYS
TO GROW YOUR PRACTICE
Maximizing the return on your efforts in the four key and critical areas
The number one thing… and one
of the most important things for
any business owner, manager,
entrepreneur or professional
to realize, is that there are four
ways… four principal ways to
grow a business – any business.
There are many things you can
do to grow your business, but for
purposes of our discussion here,
we’ll be focusing on four primary
things.
The truth is that other than some
administrative functions, some of
which are not under your direct
influence or control, nearly ev-
erything you do to build or grow
your business can be classified
under one of four different and
distinct areas, or categories. If
you learn this one simple concept
and how to apply it, believe me,
your competition won’t stand a
chance.
And the reason?
Because your competition
doesn’t understand this
concept and most of them
have never even heard of it.
Now, here’s the first one of
the four ways to grow your
business. Simply…
That’s it. Build your customer
base. Get more prospects to
buy from you and become your
customers.
You know how it works. When
more people buy from you, you
take in more gross dollars, and
as a result (depending on your
margins and overhead), you
make more bottom line profits.
As a spin-off benefit, the
more people you add to your
customer base the larger it
becomes, and the larger it
becomes the more people you
have to go back to for additional
2
PRACTICE

sales. And If you’ve been in
business for any length of time,
you probably realize that getting
new customers is not always the
easiest, the most time-efficient or
most profitable thing you can do.
Most businesses only have
one or two main methods of
attracting new prospects to their
businesses.
For example, you probably
know that a large number of
businesses are heavy in the
use of telephone soliciting.
In fact, you, yourself, have
probably gotten more
than your fair
share of calls while you were just
sitting down for dinner.
Chiropractors, car dealers, truck
driving schools, and lawyers
take a different approach. Many
of them advertise heavily on
television, especially during the
afternoon hours to attract new
customers. They’ve
found that a large part of their
intended audience, the people
who are most inclined to use their
services, watch television during
those hours, and it’s a cost-
effective way to reach them.
Each business, industry, or
profession has their own
methods and timing
to contact those
who are most likely
to be interested in their products
and services. What works for
some businesses, may or may
not work for other businesses in
the same or different industries or
professions.
Think about your business and
your company for a minute.
Chances are, that you, like nearly
every other business owner in
your industry or profession also
utilizes one, or perhaps two
main methods of attracting new
prospects.
Most likely, the method you use
is the same method that nearly
every other business uses. It’s
called the, “That’s how things
are done in our industry or
profession,” method.
Typically, when a person first
chooses to go into business,
they look around and see what
everyone else is doing.
Then they layout their office,
shop or place of business just
like every other similar type of
business they’ve seen.
They look at what everyone else
is doing to market or promote
their businesses, products and
services, and adopt those same
marketing plans and methods to
market or promote their business.
This activity isn’t isolated to just
a few businesses – nearly every
business in nearly every industry
or profession is guilty.
Get A FREE 7FigureClinic Growth Systems Consultation ($997 Value) -
Limited Spots Available. Call Mike @ 236-999-0918 To Reserve Your Spot.

But, wait a minute. Who set up
that system in the first place? And
who says it’s right, or that it’s the
best system for you to use? The
fact is, that there are an unlimited
number of methods of attracting
new customers to your business,
and your imagination is the only
limiting factor.
Some of the best, most
productive and cost-effective
methods you can use, can
be adapted from what others
are doing in totally unrelated
businesses.
Now, this brings up a couple of
questions.
Next, look around at what
other businesses, unrelated
businesses in other, unrelated
fields, industries or professions
are doing. Have you seen what’s
working for them? Is there one
business that just stands out,
by doing something different or
unusual? Or, do they all pretty
much use the same marketing
methods?
Can you look at what some of the
other businesses are doing, and
adapt (with a few minor changes),
their methods to your business?
In other words, if you were brand
new, just starting in business,
and had no idea of what anyone
before you had done to attract
new customers, what would you
do? How would you go about
getting new customers? Would
you use the same methods
you use now, or would you do
something completely different?
Take for example, a dentist
I consult with specializes in
working with children and their
teeth. He loves children. And he
recognizes that as they get older,
they may need braces, they’ll
probably get married, and have a
spouse and children that will all
need dental care.
So, he set up his reception
room with a special “kid-height”
counter, so when the children
come in, they can talk directly
to the receptionist, transact
their business just as an adult
would, and schedule their
next appointment. He’s even
decorated his reception area with
artwork and pictures that some of
his young patients have created.
How do you think those young
people feel? Well, you probably
guessed it. They absolutely love
it there. And they tell their friends
about it, too. And their parents?
They’re thrilled.
Imagine, having your kids want
to go to the dentist! And then
be treated, not like a second-
class citizen, but as an equal,
transacting business (with the
parent’s help, of course), and
having a hand in scheduling their
future appointments.
What a learning and growing
experience for them. And who do
you think the parents use for their
own dentist? That’s right.
The spin-off business of catering
to, and working with children, is
their parents.
As the kids grow up and have
families of their own, which
dentist do you think they’ll use…
that they’ll insist their spouse
switches to, and that they’ll bring
their own children to?
The relationship this dentist
is building with those young
people—of friendship, of trust and
of caring—will provide him all the
financial security he’ll ever need,
and allow him to do whatever
he wants, and go wherever he
pleases for the rest of his life.
So, what about you and your
business? What are you doing?
Specifically, what marketing
methods are you using, right now
to attract new customers, and to
build lasting relationships with
them so they’ll do business with
you for a lifetime?
And second, how many different
marketing methods do you
presently, and concurrently, have
working for you? There’s a real
danger in having just one or two
main methods of attracting new
customers.
One of my consulting clients
depended almost entirely on a
telemarketing team to acquire
leads for their salespeople to
follow up with. When a well-
funded competitor opened for
business not far away, they
hired most of that business’
telemarketing staff, and nearly
shut the business down. The
business was nearly a total
disaster.
When they called me in as a
consultant, I could see that we
WHAT ARE OTHERS
IN THE SAME
BUSINESS DOING?
AND, HOW
EFFECTIVE
ARE THEY?
FIRST, HOW
OBSERVANT
ARE YOU?
Next Question:
How creative are you?

What about your business?
How can you apply this?
had to do something quick, just
to save the business. So, we got
to work and hired and trained a
whole new telemarketing crew,
and got the business up and
running again.
But then we looked at other
marketing options and put
together an effective direct-mail
program, started a proactive
referral-generating system, and
worked out some joint ventures
and host-beneficiary relationships
with other, complementary, but
non-competing businesses.
Now, if something happens to any
one of their marketing methods,
they have other strategies or other
“pillars” in place that can keep the
business from collapsing, and
keep it running smoothly.
Well, why not start by going back
and revisiting the questions I
asked earlier. Then see if there
are some areas that you need to
improve in.
Make sure you’re not dependent
on only one or two main methods
of attracting new customers.
New customers are important
to your business, there’s no
question. They’re important and
vital to not only the growth of your
business, but to the survival of it.
It’s critical that you have multiple
systems in place to ensure that
your business continues running,
and growing, uninterrupted, if
anything unexpected happens.
Because of the limited amount of
space in these pages, we can’t
talk about all the methods of
getting new customers, but in the
training materials and workshops
we conduct, we go into great
detail on effective ways to attract
prospects by the bushel, and
convert them into loyal, long-term
customers.
As important as getting more
new customers is, there are still
three more methods you can
use to grow your business. And
each of these methods are more
profitable, more effective, and
give you greater potential for
leverage than the first method.
It’s probably no secret that part of
being a good leader is knowing
your limitations. A good leader
doesn’t try to do everything.
For example, a head football
coach whose background is
on offense can be an effective
leader, but he might need to
hire an experienced defensive
coordinator to run the defense.
Or what about a husband-and-
wife real estate investing team?
Maybe one spouse is good at
sprucing up houses and finding
tenants, but is not as good at the
invoicing and bookkeeping that’s
involved. One person handles
what the other is not so good at.
Another way to look at this is
that each person is NOT doing
what the other isn’t good at, but
instead doing what he or she IS
good at themselves.
It’s a shift in perspective, and it’s
huge. Many leaders recognize
their weaknesses and minimize
them, most often by delegation.
But the greatest of leaders also
recognize their strengths —
are keenly aware of
them, in fact — and
maximize them.
WANT TO BE A GOOD LEADER?
MAXIMIZE YOUR STRENGTHS!
5

Unfortunately, this is lost on
many people. It’s easy to pinpoint
weaknesses, what we struggle
with, because they make us
uncomfortable. But it’s sometimes
difficult to recognize strengths.
The key to being a great
leader lies in being aware
of your strengths, and then
consistently applying them.
“So what,” you say? “What do
I need to know about being a
leader?” Well, the fact is that in
some way, shape or form, you
ARE a leader.
A recent Gallup poll of
1,001 random people asked
respondents to rate their
leadership ability. And 97 percent
of those people said they had
leadership skills. That response
shows that the overwhelming
majority of people see themselves
as leaders of something. So
chances are, you, too are a
leader, whether you realize it
right now or not.
If you own a business, you
are a leader. If you are in a
management position at a
company owned by someone
else, you are a leader. A parent is
a leader. A school teacher leads
her classroom. The organizer of a
book club is a leader.
You are most likely a leader in
some way. How effective a leader
are you?
It’s not that difficult to gauge if
we simply look at the basic word
“leader.” The best measure of a
leader, at the most basic level, is
whether or not people follow.
The leader of a company has
employees that follow him to
success. The leader of an army
has soldiers that follow him into
battle. The leader of the school
PTA has enough followers to pull
off a great bake sale. Without
following, there is no leading.
And here’s the thing: people
respond (follow) the strongest
when a leader plays to his
strengths, not when he simply
tries to cover up his weaknesses.
There are a lot of books out
there about leadership — maybe
you’ve read some of them. In his
recent book, “Strengths Based
Leadership,” author Tom Rath
quotes former general Wesley
Clark.
Your strengths as a leader are
useless if you don’t recognize
them, know how to apply them
and continually work to keep
them sharp. Just like Tiger Woods
knows what he can do with each
of his golf clubs or how your
dentist knows how to use each
of his instruments, an effective
leader knows his strengths and
how to use them.
So how do you do that?
According to Rath’s book, there
are four domains of leadership
strength. They are:
1. Executing
2. Influencing
3. Relationship-building
4. Strategic thinking
When looking at organizations
that have great leadership,
researchers for the book found
that, almost without exception,
those with representation in all
four areas were the strongest. You
might not lead an organization,
but it’s logical to assume you
can become a better leader
personally if you find and focus
on the strengths that maximize
your abilities in each of these
areas.
I have a friend who practically
bounces off walls for 18 hours
a day, seemingly willy-nilly. He
goes from one project to the next,
kind of at random sometimes, but
all the activity produces results.
He gets a lot done, even if he is
somewhat disorganized.
There are others who are far more
deliberate. They schedule things
out. They make lists of what they
want to accomplish, then block
time to accomplish them.
“I’ve never met
an effective leader
who wasn’t keenly
aware of his talents
and working to
sharpen them,”
- The former NATO commaner
EXECUTION
6

Both these types of people are
“do-ers.” They accomplish a
lot, though they are different.
One person’s strength is sheer
activity, the other’s is masterful
organization. It would make no
sense for either of them to try to
execute the way the other does.
If you can identify what your
strength in this area is, you can
execute better.
Let’s shift gears for a bit and look
at parents. Parents, of course,
influence the behavior of their
children.
How do they do that? Well,
some are mild-mannered and
relaxed. They have children who
are well-behaved. Others are
caring but strict, they stick to
routines and set expectations and
consequences. They, too, have
children who are well-behaved.
Again, these are different
strengths. If you are mild-
mannered, and that is how
you want your kids to behave,
you lead by example. If you
are more rules-oriented and
a disciplinarian, you lead by
communicating your expectations
and rewarding or punishing
certain results.
What is the strength you have
when it comes to influencing
others? Are you a good talker, an
excellent salesman?
Are you better at leading
by example?
This is maybe the toughest task
of leadership, for several reasons.
When you’re leading a team, you
must build relationships among
the team members. The whole is
greater than the sum of its parts.
As an individual, your relationships
with others as well as the
relationships of those people with
each other are key. You can foster
these relationships in several ways.
If you’re a “charmer,” then humor,
a smile, putting people at ease
with you and with each other
might serve you well. Maybe
you’re more of a motivator —
a “rah-rah” person who builds
relationships by getting others as
excited about something as you
are. Or maybe your strength is as
a competitor, and you challenge
others to the point where friendly
competition works for the
common goal.
Think about how you solve
problems. Do you remember past
situations and put new ones in
context? That would make you a
contextual strategist. If you are
more of a “fresh idea” person,
the context of the past might not
matter. You attack the problem
with creativity.
Recognizing your strength here
isn’t that difficult. Problem-
solving, planning, big-picture
goal-setting — these are all
concepts for strategic thinking.
Maybe your strength is
adapting past results to present
circumstances; maybe it’s
ignoring the past altogether and
coming up with a new, exciting
solution. Neither approach is
wrong; it just depends on what
you are strongest at doing.
The biggest takeaway from Rath’s
book is something you won’t
read in every book on leadership.
Instead of focusing on HOW to
lead, it devotes a lot of attention
to WHY people follow.
Remember, you are not a leader if
no one is following you.
The book cites an interesting
survey of people who were
asked to list positive qualities
that make up a good leader. It
says “positive” because fear,
obviously, is a huge motivator
to follow, and feared people like
INFLUENCING Relationship-Building
Strategic thinking

Hitler and Stalin could hardly be
described as great leaders.
There were four clear-cut qualities
that people need from the leaders
in their lives:
With the majority of respondents
to the study in the book,
researchers determined that
the best leaders kept followers
engaged by exhibiting these
qualities.
Think for a moment about the
leaders you’ve had in your life.
They had all of these qualities,
didn’t they? A survey is one
thing, but reflecting a little on
your own experiences should
confirm what the researchers
found.
So a key, then, to leadership is
using your strengths to convey
each of these qualities to those
who follow you.
Honesty and transparency, for
example, establish trust. Being
a good listener, or relating to
others, shows compassion.
If you are commanding, self-
confident and responsible, you
are conveying stability. If you
are positive, future-based, or
a good problem “fixer”, you
provide hope.
You’ve read in this newsletter
— and probably other places —
about the commonalities among
the wealthiest people in history.
There’s little doubt that one big
commonality was, or is, their
ability to lead.
Some lead by executing, some
by influencing or relationship-
building or strategic thinking.
Their style depends on their
strengths. When you look at
some of past and present great
leaders — Steve Jobs, Donald
Trump, Bill Gates, Warren Buffett
— the leadership styles vary. Yet
you can’t argue that each is an
effective leader!
You might argue that each of
the above leaders’ organization
REQUIRES leadership of a
certain style. Buffett, as an
investor, for example, must lead
by influencing and relationship-
building. Jobs, former CEO of
Apple, had to lead with strategic
thinking.
But it’s more likely that it’s the
other way around. Berkshire
Hathaway is what it is BECAUSE
Buffett is who he is; and Apple is
so powerful BECAUSE of Jobs’
vision.
The bottom line is that we are
all leaders of some sort. To be
a great leader, the key is to
focus on what followers need to
follow, then use your strengths to
provide those needs.
Trust!
Compassion!
Stability!
Hope!

Absolutely. One of my doctor
clients has over 20,000 followers
and recently had 1500 LIVE
viewers on his show. He’s
easily doubled his practice this
year, and has a 2 month waiting
list for patients.
He sent me this text image of
his call stats when I was at
his office doing a site visit a
few weeks ago...
409 Calls... IN 1 DAY!! OK it
may not all be from periscope
but I would say a bulk of them
are and what he does on his
social channels. He does his
scopes between 10 AM - 12 PM
and you can see the spike in calls
around that time, and then a few
hours after when it’s pushed on
other channels.
Many medical practices use
social media to engage with
existing patients and attract new
ones. And using Periscope is a
relatively new platform you might
not have considered using. I’ll
provide you with an overview of
Periscope and how it works, and
also give you some tips on using
it to grow your practice.
Let’s start with an explanation of
what Periscope is and the things
that make it different from other
social media sites.
Periscope is actually a mobile
app that is owned by Twitter. That
means that in order to use it, you
must download the (free) app
onto your mobile phone. You can
sign in using your Twitter account.
If you have more than one Twitter
handle, you have the option of
adding handles to your account
so it will post to all of them – or
so you can choose which ones to
use.
Once you have installed the app,
Periscope allows you to film
and share videos. While you do
have the option of recording a
video privately and then sharing
it after the fact, the real benefit
of Periscope is that it provides
an easy way of broadcasting
live, interactive videos to your
followers.
Filming live video is a great thing
to do if you are fairly comfortable
talking off the cuff and taking
questions from followers.
USING PERISCOPE?
CALLS
A DAY409
Can periscope marketing help you grow your practice?
Those are phone stays for YESTERDAY and
the girls said those stats are low
Stats, not stays
CRAZY!!
Delivered
Told you. It’s blowing up like crazy
2016-02-19, 12:14 PM
What is Periscope?
9

Periscope videos are casual by
design, and they are a good way
to ease into video marketing if
you have not made videos before.
The connection between Twitter
and Periscope makes it very
easy to attract new followers on
Periscope. When you create a
new video, you always have the
option of posting it to Twitter. The
videos you create are available on
the app for 24 hours after they are
broadcasted. However, the videos
you record are also saved on
your phone, and from there you
can post them on your YouTube
channel or your website, or share
them on other social media sites.
There are many ways you can
use Periscope to market your
practice. One of the best things
about Periscope is how informal
and personal it feels. Viewers can
type in comments and questions,
touch the screen to add hearts
(the equivalent of Facebook
“likes”) to your video, and follow
you so they don’t miss out on
future broadcasts.
The first thing you should do is
familiarize yourself with Periscope
and its features. A good way to
do that is to follow other people
and watch some live broadcasts.
You should also send out a Tweet
to let people know you are using
Periscope so they can follow you
there.
Here are some of the best ways
to maximize your presence
on Periscope and grow your
business accordingly.
1. Do a simple HOW-TO
or demonstration video.
When people follow healthcare
providers on social media,
they do so because they
want helpful information. You
could do a demonstration
of a particular treatment,
show off a new piece of
equipment, or demonstrate
a pain management or self-
care technique that might be
valuable to your followers.
You might also explain a
particular type of treatment. For
example, a massage therapist
might do a short video explaining
the benefits of Reiki, and
demonstrate some techniques
patients can use to do Reiki on
themselves.
2. HOST A LIVE Q & A session
with your followers.
Healthcare is an important topic,
and one that many people want
to learn about. One good way
to establish yourself as an
authority while providing
information to your followers
is to host a live Q & A.
You have a few options in terms of
how to do it. You might decide to
limit the questions to a particular
topic – something that would
enable you to turn Q & A videos
into a series. For example, a
dentist might do one Q & A that
focused on routine dental care,
and another that talked about
orthodontics. Another option is to
leave the Q & A open to any topic,
and do new sessions periodically.
(Note: Periscope users who are
watching your video live can post
comments – including questions
– to you as you broadcast. You
will have to keep an eye on
the screen in order to answer
questions.)
3. Use it the same way
you would A PODCAST
Periscope isn’t the best platform
for conducting interviews, but
you can certainly use it to
convey information without
inviting live interaction from
your followers. All you need
to do is touch the little icon that
looks like a lock when you start
recording, which will keep the
recording private until you are
ready to share it. Talk about your
chosen topic, save the video,
and then share it. Remember that
you can post the shared videos
to your blog and other social
media sites when you are done
recording.
4. ENABLE THE TWITTER
SHARING OPTION WHEN
YOU START TO RECORD.
Before you begin a broadcast,
you will see a series of icons
on your screen. One of them is
the Twitter logo, and touching
it will automatically send out a
Tweet to let your followers know
that you are live on Periscope.
From Twitter, they can get to your
broadcast by following the link.
(Of course, you still have the
option of Tweeting a link to the
video after the fact.)
Ways to use Periscope to
MARKET YOUR PRACTICE

5. TAKE FULL ADVANTAGE
OF SHARING YOUR VIDEOS
AFTER YOUR BROADCAST
IS COMPLETE.
You might share your videos on
Facebook, Twitter, and YouTube.
You can also email them to
your list and post them on your
website. When you share them,
make sure to encourage people
to follow you on Periscope – and
let them know when your next
broadcast will be. It’s also a good
idea to get the word out before
each broadcast to maximize
your reach.
The primary benefit of using
Periscope is that it can help
you form connections that feel
very personal if you do live
broadcasts. New and existing
patients will feel that they
have a direct conduit to you
in a way that they might be
missing on traditional social
media like Facebook. That
personal connection is important
when it comes to healthcare.
Think of it as bedside manner
via social media, and use it to
your advantage. If you use it
properly, Periscope can be an
extremely effective marketing
option for your practice.
Every practitioner wants to grow
their practice, whether growing
refers to the number of patients
or to their total revenue. One way
to accomplish the latter is to find
ways to attract high value patients
to your practice. That might seem
like a tricky proposition, but it
doesn’t have to be.
The benefit of attracting high
value patients goes back to a
marketing theory known as the
Pareto Principle. What it says
is that, in any endeavor, 80% of
the results come from 20% of
the effort you make. In terms of
a medical practice, that means
that approximately 80% of your
revenue comes
from only
20% of your
patients. The
key, then, is to
attract more
patients who
resemble the
20%.
There are some
simple things
you can do to
accomplish
that goal.
1. IDENTIFY AND PROFILE
THE 20%
The first step is to review your
patients and do some analysis
to identify the patients who earn
you the most profit. What do they
have in common? Some of the
things to look for include:
• Marital Status
• Family Size
• Income Level
• Occupation
• Age
• Geographical Area
• Services Purchased
When you have a clear idea of
what the commonalities of your
high value patients are, you can
figure out ways to target them
with your marketing.
HOW TO ATTRACT HIGH VALUE
PATIENTS TO YOUR PRACTICE
11

2. Think about your
POSITIONING STATEMENTS
If you want to attract more
high value patients, you need
to think about what messages
those patients want to hear. For
some practitioners, that might
mean using words such as
“concierge medical treatment”
or words like “high-end, elite,
platinum, premium etc...” Certain
patients are going to want to see
terminology in your marketing
that reflects exclusivity. One way
to accomplish that might be to
tier the pricing of your services.
A gold-level of service, or a
concierge level, could go a long
way toward attracting the high
value patients you want to have.
Whatever words or tactics you
decide to use, they should be
reflected in all of your marketing,
including printed materials, social
media posts, and even the way
you talk about your services with
patients when they’re in your office.
3. Get your WEBSITE in line
with YOUR MESSAGE
The next step is to make sure that
your online presence is integrated
with your new message, especially
your website. A slap-dash
website that you threw together
in an afternoon isn’t going to be
enough to attract the patients
you want to have. The language
that you use in your marketing
materials must also be on your
website. Also, your website needs
to be mobile adaptive and very
easy to use customers who are
looking for a high-end experience
won’t be very patient if your site is
slow to load or has any technical
issues. Make sure that you iron out
any wrinkles in the technology
so that new patients can have a
smooth experience when they
visit your site for the first time.
You will want to make sure that
your website is optimized for the
best keywords for the patients
you are trying to attract. Patients
who want a sense of exclusivity
will include the words and
phrases that indicate it when they
search. Doing some keyword
research is a good idea. Google
AdWords has a free Keyword
Planner available to anybody who
has a Gmail account, and it’s a
good place to get started.
4. Review Your Services
What services do you offer that
are likely to appeal to high value
patients? Is there a way you can
package and promote them that
will make it easy for people to
choose your practice over others
in the area? One of the keys to
attracting profitable patients is to
offer them the things they desire.
One option is called concierge
medical service. Instead of having
patients pay you by the service,
concierge practitioners put
patients on a retainer. In return
for paying an annual (or monthly)
fee, they get certain amenities,
such as same-day appointments
and 24-hour access to you if they
need you.
Offering such services comes
at a price to you, because you
will have to provide a very high
level of service and availability in
return. However, the chances are
good that few patients will avail
themselves of the opportunity to
call you in the middle of the night.
Like everything else, it’s a trade-
off. If you want those high value
patients, you have to offer them
something that they will value.

5. Come up with a SMART
MARKETING strategy
After you have figured out which
patients you want to attract and
what you want to offer them, the
final step is to come up with a
marketing strategy that will allow
you to reach those patients easily.
Here are some of the things to
consider:
• Identify the best social
media sites to use to reach
those patients, and come up
with a content creation plan
that will speak to their needs
and wants. For example,
Pinterest users tend to be
women, and they also tend to
be fairly affluent. If you want
to target patients there, you
will have to come up with
compelling images to use
and distribute through that
channel.
• Target your advertising
to those patients. If you’ve
been running ads on
Facebook, you may need
to set up a new campaign
to reach those high value
patients. You can use
the customer avatar you
created as a starting point.
For example we have the
capability to target anyone
that is over 55, diabetic, has
an issue with weight loss and
subscribes to modern woman.
(see my swipe files and notes
for inspiration)
• Segment your mailing list.
If you have an email list with
whom you communicate
regularly, separate your high
value patients from the rest
and come up with a new
series of emails that will sell
them on your high-dollar
services.
• Encourage patient
referrals. If you start by
offering high-dollar services
to a select group of patients
and let them know that you
will accept new patients via
referral, it’s a good way to
emphasize the exclusivity of
what you are offering – and
a cost-free way to get new
patients in the door.
The key to attracting high value
patients is to come up with your
statement of value first, and then
go after the patients.
1. Message
2. Market
3. Media
Most start with media and fail to
do any REAL research on their
markets. If you want to separate
yourself then start doing things
differently.
The value of what you are offering
must be solid and undeniable,
and that means that every
aspect of your practice has to
reflect it, including outsourced
services such as collections and
answering services. If you have
those things in place, attracting
high value patients will be easy.
Have you struggled to get more
“Google reviews” – in a way that’s
quick and easy for customers and
for you?
Customer reviews matter to your
local rankings. I’ve found that
the average #1 ranking has 33%
more customer reviews than the
average #7.
HOW TO GET MORE
GOOGLE REVIEWS FROM PATIENTS
The fastest way to get GOOGLE PLUS REVIEWS - Guaranteed...
13

Google reviews are even more
important than reviews written
on other sites (like Yelp). They
can generate more clicks from
potential customers.
Those golden stars catch
their eyes.
Reviews become even more
important when people Google
your company by name.
They’re your leads to lose:
They’re thinking hard about
taking the next step (visiting your
site, calling you, etc.). That’s the
time to impress those people.
Not having reviews is not a
wise option.
When potential customers see
you in Google’s local search
results, they’ll only see the
number of Google reviews you
have, and your average “star”
rating.
Doesn’t matter if you have 70
reviews on Yelp and 200 on
Facebook. If you have no Google
reviews, it will appear as though
you have no reviews at all.
They’re less likely to consider
you, and more likely to check
out your competitors.
Your competitors also have a
better chance of outranking you if
they have more Google reviews,
even if those reviews stink and
their customers hate them.
You know Google reviews are
crucial to your local rankings and
reputation. But you don’t know
of an easy way to encourage
customers to review you.
If you’ve ever tried explaining to
customers how to create a free
Google Plus account (which
is required), how to find your
Google page, and how to post a
review, you know what a pain all
this explaining can be.
(Oh, and you’d have to do all of
that in just a couple of minutes,
or your customers will tune out.
It’ll be 8th-grade algebra class all
over again.)
You find it frustrating and time-
consuming.
Your customers get confused.
And you end up with no reviews
and a phone that doesn’t ring.
PROBLEM: How to get
google reviews EASILY
Patients

I know your pain, because my
early clients went through it. They
didn’t have clear instructions to
give customers.
They’d spend time walking every
customer through Google’s
hoops. They’d have to be
patient as oysters and not seem
frustrated when a customer didn’t
“get it.”Maybe they’d end up with
a review – if they were lucky and if
their customer didn’t give up first.
I knew there had to be a
better way.
Solution: clear instructions for
your customers.
Getting Google reviews doesn’t
have to be hard for you. You just
need a system that makes it easy
for you to ask your customers,
and that makes it easy for them to
write you reviews.
If you want to continue receiving this month after
month for FREE then you NEED to Register at
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SHEET REview Doc AT:
www.bobmangat.com/google
www.BobMangat.com/insider
15

IMPORTANT NOTICE:
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We’ll ship it out to you month after month
for FREE. We’re going to be releasing
this to the general public at a monthly
subscription of $97. You’ll get access for
FREE for LIFE. You just need to register
that’s it!
That’s over $1200 in FREE Money making
resources and ideas you can copy and
use in your business EVERY Year.
www.BobMangat.com/insider
Did You Know?
• 44% of salespeople give up after one
follow-up
• 80% of sales require five follow-ups
…Are you reading this? 44% of
salespeople have an 80% probability
they won’t close the sale.
Believe it or not we are ALL in sales. We’re
all selling something. If you or your staff
is not reaching out at a minimum of 5
times to potential prospects then you
are losing 80% of sales.
Do you think it’s time to review your
sales process with your staff?
Office Hours:
Monday To Friday 9-5 PST
www.BobMangat.com
www.invigoMEDIA.com
Mailing Address:
invigoMEDIA, LLC
8105 Birch Bay Square St. #205
Blaine, WA 98230
Phone:
P. 1.844.ROI.GUYS
E. info@invigomedia.com
Social Media
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• Part 2 - The 4 Primary Ways to
Grow Your Practice
• How this one simple $30 dollar piece
of technology increased conversion
rate by over 30% and created major
goodwill with existing patients.
• ALL NEW tech talk and acquisitions
• The DEATH of the website. Why
websites are dead and why this
3 PART new customer acquisition
strategy TRUMPS all...
• My PERSONAL weight loss marketing
system... and why you need to add this
to your practice
• How to generate leads on facebook
for 10 Bucks per day!
• Follow Up Systems and templates...
• And MUCH MORE…
Have a GREAT month!
16

Bob Mangat's "The Insider" Newsletter Issue # 1

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Bob Mangat's "The Insider" Newsletter Issue # 1