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The future of AD Agencies - RD Summit

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The future of AD Agencies

Publié dans : Business

The future of AD Agencies - RD Summit

  1. 1. WHERE?|BOB|
  2. 2. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC|
  3. 3. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC|
  4. 4. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC|
  5. 5. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC| |CURATOR GRUPO ABC|
  6. 6. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC| |CURATOR GRUPO ABC| |DEAN GRUPO ABC|
  7. 7. WHERE? |BOB| WHO AM I? |FOUNDER OF YOUPIX & MUCH MORE|
  8. 8. WHERE? |BOB|
  9. 9. Much More’s mission is to help digitally mature organizations to map and unlock digital dollars. |BOB|
  10. 10. WHERE? |WHAT ARE WE HERE FOR?| |Agên_ConsulStartTech_ia| |WHICH COMPANY IS THAT?|
  11. 11. WHERE? |Agên_ConsulStartTech_ia| |WHICH COMPANY IS THAT?| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
  12. 12. WHERE?|CHALLENGE| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
  13. 13. https://www.youtube.com/watch?v=2t-AIbErqts
  14. 14. WHERE? |AGENCIES| https://www.youtube.com/watch?v=R93poYhiufI
  15. 15. WHERE? |CHALLENGE| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
  16. 16. WHERE? |CHALLENGE| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| FB 50% TW 120% FB 85% CREATORS CUBOYT x FB
  17. 17. |CHALLENGE|
  18. 18. WHERE?|AGENCIES| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
  19. 19. WHERE? |AGENCIES|
  20. 20. WHERE? |AGENCIES|
  21. 21. WHERE? |AGENCIES|
  22. 22. WHERE? |AGENCIES| WHO AM I? |(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)|
  23. 23. WHERE? |AGENCIES| WHO AM I? |(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)| TALK $ BUSINESS GG/FB/TW – TARGET – MEDIA ACC/IBM – CONSULT – AGENCY ADOBE/SAP – DATA - XXXX
  24. 24. WHERE?|DIGITAL AGENCIES| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
  25. 25. WHERE? |AGENCIES| WHO AM I? |(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)| BETTER TALK PART OF THE $ BUSINESS REALLY? THE REAL COMPETITORS GG/FB/TW ACC/IBM ADOBE/SAP MORE STRATEGIC RELEVANT C LEVEL
  26. 26. WHERE?|ANSWER| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
  27. 27. WHERE? |ANSWER| THERE IS ONLY ONE OPTION |CHANGE OR CHANGE|
  28. 28. WHERE?|WHAT TO DO?| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
  29. 29. WHERE? |WHAT ARE WE HERE FOR?| |Agên_ConsulStartTech_ia| |WHICH COMPANY IS THAT?|
  30. 30. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech|
  31. 31. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + %
  32. 32. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + % IDEA+PERSON CONTENT (*) CONTEXT (*) DATA INSIGHTS DATA NEW MODELS
  33. 33. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + % BIZ MINDSET BIZ KNOWHOW SELL THINKING NEW SKILLS BIZ PEOPLE IDEA+PERSON CONTENT (*) CONTEXT (*) DATA INSIGHTS DATA NEW MODELS
  34. 34. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + % BIZ MINDSET BIZ KNOWHOW SELL THINKING NEW SKILLS BIZ PEOPLE IDEA+PERSON CONTENT (*) CONTEXT (*) DATA INSIGHTS DATA NEW MODELS BETA FAST LEAN INNOVATIVE DISRUPTIVE
  35. 35. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + % BIZ MINDSET BIZ KNOWHOW SELL THINKING NEW SKILLS BIZ PEOPLE IDEA+PERSON CONTENT (*) CONTEXT (*) DATA INSIGHTS DATA NEW MODELS BETA FAST LEAN INNOVATIVE DISRUPTIVE SCALABLE PLATFORM GLOBAL MACHINE
  36. 36. WHERE? |LEADERS| HAVE TO CHANGE THEIR COMPANIES | MODELS | PEOPLE | MINDSET |
  37. 37. WHERE? |LEADERS| HAVE TO CHANGE THEIR COMPANIES | MODELS | PEOPLE | MINDSET | BIZ MODELS OP. MODEL FUNDING CLIENT REL.
  38. 38. WHERE? |LEADERS| HAVE TO CHANGE THEIR COMPANIES | MODELS | PEOPLE | MINDSET | BIZ MODELS OP. MODEL FUNDING CLIENT REL. SKILLS DREAMS MINDSET CAPACITY
  39. 39. WHERE? |LEADERS| HAVE TO CHANGE THEIR COMPANIES | MODELS | PEOPLE | MINDSET | BIZ MODELS OP. MODEL FUNDING CLIENT REL. SKILLS DREAMS MINDSET CAPACITY MORE THAN A SERVICE CHANGE!
  40. 40. WHERE?|REINVENT| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
  41. 41. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET SIXTH SENSE PLAYER PROCESS CONTROL OWN COLLAB COCREATE COAUTHOR
  42. 42. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE PLAYER PROCESS CONTROL OWN COLLAB COCREATE COAUTHOR
  43. 43. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE MOBILE FIRST ONLY PLAYER PROCESS CONTROL OWN COLLAB COCREATE COAUTHOR
  44. 44. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE MOBILE FIRST ONLY PLAYER PART OF THE AD BIZ PROCESS CONTROL OWN COLLAB COCREATE COAUTHOR
  45. 45. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE MOBILE FIRST ONLY PLAYER PART OF THE AD BIZ PROCESS CONTROL OWN NEW STRUCTURE COLLAB COCREATE COAUTHOR
  46. 46. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE MOBILE FIRST ONLY PLAYER PART OF THE AD BIZ PROCESS CONTROL OWN NEW STRUCTURE COLLAB COCREATE COAUTHOR LET IT GO
  47. 47. WHERE?|10 EXAMPLES| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
  48. 48. WHERE? |UNBLOCKING| 1. TAKE 10% OF RISK ON WHAT YOU DO
  49. 49. WHERE? |UNBLOCKING| 2. LIVE 3 MONTHS IN SAN FRAN OR SP
  50. 50. WHERE? |UNBLOCKING| 3. BE AN INTERN @ GOOGLE
  51. 51. WHERE? |UNBLOCKING| 4. HAVE LUNCH WITH THE BUSINESS GUY
  52. 52. WHERE? |UNBLOCKING| 5. INVEST IN A STARTUP
  53. 53. WHERE? |UNBLOCKING| 6. GO TO INDIA OR AMAZON FOREST
  54. 54. WHERE? |UNBLOCKING| 7. BUY LITTLE TOYS AND PLAY WITH IT
  55. 55. WHERE? |UNBLOCKING| 8. FUND A KICKSTARTER PROJECT
  56. 56. WHERE? |UNBLOCKING| 9. VOLUNTEER @ ENDEAVOR
  57. 57. WHERE? |UNBLOCKING| 10. BECOME AN ENTREPRENEUR WITH A STARTUP
  58. 58. WHERE?|YOU CAN LEAD IT!| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
  59. 59. WHERE? |UNBLOCKING| https://www.youtube.com/watch?v=UUlZmZ_sd_E
  60. 60. WHERE? |UNBLOCKING| https://www.youtube.com/watch?v=SswMzUWOiJg
  61. 61. |THANK YOU| |BOB@GRUPOABC.COM| Incredible animals created by the artist GYYP https://gyyp.imgur.com/

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