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KBCS Summit 2015_Pitch Tsjing_Mark Willems


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KBCS Summit 2015_Pitch Tsjing_Mark Willems

  1. 1. H O R E C A (R)EVOLUTION
  5. 5. WE CREATED A SMARTPHONE ORDERING CONCEPT that allows you to sit down, order & relax in less than 1 minute @tsjing
  6. 6. @tsjing THIRSTY? GRAB YOUR PHONE choose from a digital menu (pre-pay your order) send your order to the bar and get served by waiters or collect your order
  7. 7. @tsjing OUR TECHNOLOGY WILL FIND YOU if you choose to be served
  8. 8. It is as simple as that … but there is more. @tsjing
  9. 9. We also bring . @tsjing BY LEVERAGING CONSUMER & CONSUMPTION DATA anonimously…
  10. 10. @tsjing GUESTS RECEIVE valuable & relevant deals loyalty gifts great prizes (gamification)
  11. 11. @tsjing VENUES can manage consumption behavior -30% labor cost +20% orders +15% spend +10% margin happier guests
  12. 12. INITIAL VENUE FOCUS - festivals/events - summer terraces - clubs @tsjing large & popular hospitality (horeca) venues (mainly drink serving) - sport stadiums
  13. 13. FUTURE POTENTIAL (validated) casinos fitness centers airplanes taverns fast-food concepts cinemas @tsjing private events tradeshows corporate events
  14. 14. BRANDS lack important on trade (horeca & events) market insights … @tsjing
  15. 15. … lack receptivity knowledge … @tsjing
  16. 16. … and are therefor all struggling to connect with their end consumers. @tsjing
  17. 17. 50% of mobile advertising budgets are being wasted @tsjing
  18. 18. we are already collecting the highest level of market intelligence the hospitality market has ever seen @tsjing WE WANT TO CHALLENGE THE STATUS QUO
  19. 19. @tsjing BRANDS get real time access to unseen market intelligence can convert direct marketing campaigns at the ZMOT can measure ROI
  20. 20. @tsjing POTENTIAL BRANDS ... Beverages (real time performance dashboard, market intelligence & direct marketing campaigns) Bacardi, Martini, Eristoff, Bombay, Jack Daniel’s, Grey Goose, William Lawson’s, Ricard, Absolut Vodka, Havana Club, Jameson, Malibu, Jacobs Creek, Baileys, Guinness, J&B, Johnnie Walker, Stella Artois, Jupiler, Beck’s, Budweiser, Bud, Labatt, Maes, Cristal Alken, Heineken, Desperados, Duvel, Vedett, La Chouffe, Red Bull, Corona, Moët & Chandon, Dom Pérignon, Veuve Clicquot, Laurent-Perrier, Coca-Cola, Fanta, Sprite, Burn, Monster, Chaudfontaine, Nordic Mist, Nalu, Minute Maid, Schweppes, Fever Tree, Spa, Bru, Nespresso, Pepsi, 7up and many more … Others (market intelligence & direct marketing campaigns) Stimorol, Mentos, Frisk, Bjorn Borg, Hugo Boss, Abercrombie & Fitch, Diesel, Superdry, Jack & Jones, Nike, Adidas, Ray Ban, Dolce & Gabbana, Guess, H&M, BMW, Audi, Fiat 500, Mercedes, Alfa Romeo, Citroën DS-line, Peugeot RCZ, Toyota GT86, Chevrolet Camaro/Corvette, Apple, Samsung, Proximus, Mobistar, Telenet, McDonald’s (combos), Total, ING/KBC/ Belfius/BNP Paribas Fortis/Keytrade, Vinci park, Interparking, Uber and many more …
  21. 21. OUR UNIQUE PLATFORM tsjing app tsjing consumer profiles & behavior database orders venue config data communication & direct marketing status market intelligence t s j i n g bar process orders faster than ever before t s j i n g mgmt maximize profit t s j i n g brands real-time market intelligence & direct marketing @tsjing
  22. 22. @tsjing Mark Willems | CEO General mgmt Sales & marketing Vlerick MBA Professional Bachelor Business Mgmt 12y H2H sales experience Peter Deckers | COO Vlerick MBA, Msc Harvard 7y experience program mgmt innovative product launches & strategy consulting Hilke Heremans | CTO Master in Business Engineering Bachelor in applied information technology 6y ICT product management & development experience TEAM
  23. 23. @tsjing COMPETITORS & COMPETITIVE EDGE... consumer POS cloud software hospitality market one-to-one marketing/narrow casting on-trade market intelligence reporting waiter POS cloud software real-time on-trade market intelligence dashboard (real world data at the fingertips of marketing managers) direct marketing at/before ZMOT + conversion direct marketing campaign ROI tracking (purchase, repeat purchase, influence on friends, etc.) relevancy and receptivity action engine
  24. 24. @tsjing HOW WE MAKE MONEY HORECA OUTLETS •  hardware installations (one-off) •  configurations & premium services (one-off and recurring) •  monthly subscription fees BRANDS •  market intelligence reports (quarterly/yearly) •  real-time market intelligence contracts (yearly subscription) •  direct marketing campaigns payable per user targeted
  25. 25. @tsjing GO TO MARKET STRATEGY 1/2 1 | initial focus on large and relevant venues & events with high beverage consumption 2 | chosen approach for go to market of this disruptive innovation = AIDA (awareness, interest, desire, action) 3 | creation of a strong brand identity 4 | creation of brand ambassadors (for instance with an incentive program) 5 | pre-sales via brands and POS system distributors (link and/or integration or have t s j i n g registered as a cloud POS system)
  26. 26. @tsjing GO TO MARKET STRATEGY 2/2 6 | product activations with large impact (end-to-end solutions in collaboration with brands) 7 | business development & account management teams
  27. 27. @tsjing STATUS 1 | 3 connected cloud products built (app, bar app, mgmt interface) 2 | fine-tuning real-time brand interface in collaboration with A-brands 3 | first revenues since March 2015 4 | 60k revenues in 2015 (50k from front end solution and 10k from data, all recurring in 2016) 5 | 190.000 € invested •  founders •  pre-seed + smart money from Duval Union & Living Tomorrow, •  IWT grant to build data mining algorithms and direct marketing capabilities •  business angel
  28. 28. @tsjing KPI’S 1 | # events = 19 (13.500 potential users, average number of potential users per event = 835) 2 | # downloads = 5.200 (2.700 linked to venue/event, 2.500 from media exposure) 3 | average # downloads per event = 167 (average capture rate = 20%) 4 | # active users = 1.650 (60%, active = at least 2 orders per event) 5 | # items ordered = 8.000 (average number of items/user = 4)
  29. 29. CLIENTS @tsjing
  30. 30. @tsjing RAISING Bolero Crowdfunding campaign 50,000 € - 100,000 € start converting inbound sales from horeca outlets LIVE NOW
  31. 31. @tsjing OUR 2020 GOAL 1,200,000 UNIQUE ACTIVE USERS in- and outside of Belgium 6.5 million $ mobile marketing spend 9.8 million $ total revenues confidential
  32. 32. @tsjing LET’S GROW TOGETHER!