How analytics can help you get where you want

3. How analytics can help
you get where you want
G R A V I T Y
D E F Y I N G

5. Sandra

6. Sandra
Georges

7. Sandra
Georges

9. Sandra
Georges

11. Sandra
Georges

13. Sandra
Georges

16. You have limited time
and resource your cash
is your oxygen

17. Mobile analytics is
the best way to
understand your
audience and reach it

18. Mobile analytics is
the best way to
understand your
audience and reach it

19. G E T V I S I B I L I T Y

26. • Track sessions and live events
• Define Key Performance Indicators (i.e. customer lifetime
value) with help from industry benchmarks to see how you’re
doing
• Determine which demographic is your optimal target and
maximise your revenue share
collect & analyze

27. G E T R E A D Y

28. O K

29. O K

30. T R Y A G A I N

31. aim & prepare
• Adjust your UI/UX design and product roadmap to the target
audience
• Perfect your branding and improve media coverage quality
• Use funnel management and crash logs to provide the most
seamless experience

32. G E T M O V I N G

35. engage fast
• Your app is the most direct communication channel to your
audience
• Re-engage bored or lost users
• Adjust your pricing strategy to maximize user traction
• Engaged users are most prone to share their experience

36. C O M P L E T E T H E
P R O C E S S

37. R E P E A T T H E
P R O C E S S

38. U N T I L Y O U
C A T C H
S A N D R A

39. U N T I L Y O U
C A T C H
S A N D R A