A higher consumption of vegetables can be more readily achieved by research into the diversity and variety of tastes, out of which emerges the importance of encouraging this consumption in children who are in the full throes of developing their food preferences. More cases studies on : http://www.fondation-louisbonduelle.org/france/en/health-professionals/cases-studies.html

1. «A higher consumption of vegetables can be more readily
achieved by research into the diversity and variety of tastes,
out of which emerges the importance of encouraging
this consumption in children who are in the full throes
of developing their food preferences.»
How
can we make
children like
vegetables ?
Within the unprecedented context of an abundant range of available
foods, the question of the emergence of taste in children and the establishment
of dietary patterns is now more than ever a topic of discussion. While it is generally
accepted that a varied diet has a positive influence on health, the optimum
conditions for the adoption of such a diet are still to be established. Much more
so than with adults, young children tend to be highly selective and also disinclined
to consume a certain number of foods, especially vegetables. But this natural
tendency need not be the end of the world. From the development of taste to
the analysis of dietary behaviour and including a number of useful tips, the Louis
Bonduelle Foundation will in the following pages provide you with the different
keys to getting children to open wide when faced with a plate of vegetables !
F
irst of all, let us ask the question : Why don’t children
like vegetables ? Emotional aspects are particularly
important in the perception and learning of tastes. As a
result, a single negative experience (unpleasant texture,
unexpected bitterness, etc.) can be enough to cause rejection. The resultant negative attitude can be offset by other
more attractive aspects (the context when tasted, presentation, flavour, texture, etc.). However, in general terms,
vegetables are at somewhat of a disadvantage compared
to other foods. The first reason is that they have a relatively low caloric content and therefore fewer perceptible
physiological effects such as satiety, while children have a
high calorie intake requirement for correct physical development. Secondly, most vegetables are low in sugar and
many can be bitter-tasting or have sulphurous notes. This
is the case for example with spinach, fennel, cauliflower
and Brussels sprouts. Some people are more sensitive
than others to these compounds and will therefore perceive these vegetables as giving off varying degrees of
bitterness.
A higher consumption of vegetables can be more readily achieved by research into the diversity and variety of
tastes, out of which emerges the importance of encouraging this consumption in children who are in the full throes
of developing their food preferences. Rather than descending into a downward fatalistic spiral, it is important to look
at the positive aspects of things : it is entirely possible that
the subtlety and complexity of the taste of vegetables do
not constitute insurmountable problems, but real advantages, such as a counter to the phenomenon of fatigue. z
www.fondation-louisbonduelle.org

2. Sustainable evolution
of eating habits
In theory
In
­ utero and in lacto, children should be trained
to get used to the taste of vegetables
Preferences are the result of dietary experience which
begins in utero, and are constantly developed throughout
one’s lifetime. Early chemical-sensory experiences at the
end of the foetal stage and during breast-feeding (exposure to the flavour of vegetables) encourage the consumption of vegetables when the child is introduced to solid
foods. At this stage, taste is acquired… by tasting ! Stu-
dies have shown that six-month old babies who have been
breast-fed enjoy vegetables more than those fed with formula milk. [1-2].
Explanation : Food's flavour consumed by the mother are
found in the amniotic fluid [3], and then in breast milk [4]. The
taste for, and acceptance of, vegetables is therefore built up
from the first years of life and transformed into dietary habit. z
High taste and olfactory sensitivity
may explain certain food aversions
From the first hours of life, or even
while still in the uterus (around the
8th month of pregnancy), sweetness
is accepted while acidity and bitterness are universally rejected. The
bitter taste of certain fruits and vegetables may therefore explain their
rejection by the majority of children.
Unpleasant sulphurous compounds
in the mouth such as PROP (6-n-propylthiouracyl) or PTC (phenylthiocarbamide), contribute to bitterness.
Some people are extremely sensitive
to them (subjects known as «tasters»), while others only notice them
in very high concentrations (subjects
known as «non-tasters», approximately 30 % of the population in Europe
and America). Accordingly, it has
been demonstrated that sensitivity to
PROP goes hand-in-hand with lower
acceptance of bitter products [5].
However, although genetically sensitive to bitterness, many people are
able to overcome any «genetic aversion» they may have through their
propensity to be adventurous when
it comes to tasting food.
Researchers from the OPALINE
study (observation of food preferences in children and infants) have
also tried to establish if children who
present a specific typology relating
to food (fussy, numerous rejections,
neophobic, selective, etc.) could
be shown to have elevated olfactory reactivity. In other words, with
a child who for example does not
like cabbage, is he or she not simply
more sensitive to one of the olfactory
compounds which forms part of the
taste ? In reality, all flavours do not
necessarily induce universal pleasure
responses. Each child possesses a
sensitivity profile which is genetically
determined and unique. Analysis is
being carried out, but preliminary
results lead us to believe that the hypothesis will be confirmed : the children who are most fussy about their
food are likely to be those with the
most acute olfactory reactivity.
During and after introducing solid foods,
repeated exposure
To understand children’s natural tendency to prefer
chips to spinach, it must be accepted that there is a sensory profile which is particular to children’s tastes. In her
book «La naissance du goût» («The birth of taste») [6], Natalie Rigal, a research psychologist specialising in taste
at the University of Paris X Nanterre, notes that research
data suggests that child-specific taste exists, beyond the
distinctions of gender or social and geographical origin.
Preferences can be grouped into sweet foods, simple
salted foods, certain meats and dairy products, while
www.fondation-louisbonduelle.org
rejections include offal, certain strong-tasting foods and
most vegetables. As they grow, children learn to look
beyond sensory dislikes : vegetables and strong-tasting
foods become increasingly acceptable. Why ? As time
progresses, children learn to know and like these foods
through the process of familiarisation. Consequently and
without actually forcing the child, offering a child a disliked vegetable on a daily basis has a favourable impact
in terms of taste and consumption, and will turn rejection
into acceptance.
p. 2 - How can we make children like vegetables ?

3. © NiDerLander - Fotolia.com
Start before the age of 3
Up to the age of around 18 months, children are happy
to taste any food they are offered. This capacity to accept new foods can be encouraged by exposure to a
wider variety of food. However, at around two years
old, one half of children become more choosy, and
neophobic behaviour (an unwillingness to try unfamiliar products) and selectivity become apparent. This
neophobic/selective phase has consequences for dietary consumption : so-called fussy children have a less
varied diet. Between the ages of two and nine, neophobic children eat less fruit and in particular fewer
vegetables, both in terms of variety and quantity. In
general, the diet becomes more varied after the period of neophobia. However, those children who have
the least varied diet in early childhood also have a
less varied diet in later life right up to the beginning of
adulthood. Consequently, a new food is more likely to
be accepted if it is introduced before the neophobic/
selective period than if it is introduced during this period. Access to a variety of foods should therefore be
encouraged as early as possible, notwithstanding any
suspected food allergies.
When children reach the age of six months, their diet
moves from being exclusively milk-based to the progressive introduction of solid food. Sophie Nicklaus,
a research scientist at INRA within the mixed FLAVIC
(consumer flavour, vision and behaviour) research unit,
explains that at this age, the presentation of new foods
is time well spent : «It has been shown that the more a
child has tasted different foods at this age, the more he
or she will accept new foods in the future. Repetition
and variety play an important role in establishing taste
from the onset of the introduction of solid foods and
encourage the consumption of new foods, especially
vegetables.»
Early childhood also represents an important period in
the formation of dietary preferences. Sophie Nicklaus
has studied children’s dietary choices at nursery age
(2-3-year-old), and then monitored them during subsequent years (up to the age of 22 for the oldest amongst
them). «On the one hand, we have been able to show
that at 2-3-year-old vegetables were the food group least
How can we make children like vegetables ? - p. 3
often chosen by the children who had the least varied
choice on offer, and on the other hand, the children who
chose most vegetables at the age of 2-3 were also those
who ate a wider variety of vegetables once they had
grown up», she explains. Consequently, even when vegetables are consumed in smaller quantities than other
foods in early childhood, their level of consumption is
an accurate predictor of future consumption. In other
words, the liking for vegetables and the variety of vegetables consumed are in part preset from the age of 3.
Regarding the number of repetitions, 8 to 10 separate
exposures are necessary to make a child of 2-3-yearold accept a food [7]. This figure also seems to apply to
younger children [8].
Additionally, other conditions support the positive effects of repeated exposure. For example, products
which are not filling as is the case with most vegetables
are better received when eaten alongside starchy food.
However, beyond the period of early childhood when
it is ideal for vegetables to be discovered and during
which time parents are especially attentive to the food
they give their child, a reduction in the consumption of
vegetables can be observed if vigilance is not maintained. z
An end to primitive conditioning
Care should be taken when attempting to influence
dietary choices by using traditional behaviour strategies… they can very easily become counter-productive. Sentences such as «If you eat up your spinach
you can have an ice cream for dessert» constitute
primitive conditioning which reduces the palatability
of spinach even further while increasing that of ice
cream. The exact opposite of what is intended. «If you
don’t eat your spinach you won’t be going to the park
this afternoon»… is blackmail which also reduces the
palatability of spinach. All that needs to be done is to
put the food in front of them without coercion of any
kind. Patience remains the best virtue !
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4. Sustainable evolution
of eating habits
Parents and teachers should show appropriate behaviour
Beyond diet in its strictest sense, the influence of the
overall family situation appears to be of critical importance
to children. Establishing the habit of going to school with an
apple in their bag, seeing their parents regularly eat fruit and
vegetables, knowing the healthy eating recommendations :
all are factors which are closely correlated with consumption
patterns observed in 11-year-old children [9-10].
Neither too permissive nor too authoritarian
More so than adults, children are able to adjust their
consumption from one meal to the next (for example, if they
have had a big lunch they will only have a small tea). Apart
from in exceptional circumstances, it is therefore vital in order not to upset this natural adaptation of their needs, to
avoid systematically encouraging them to clear their plate.
Children who have already eaten half of their vegetables
should have the freedom to say «I’ve finished, I’m not hungry any more». It’s a question of maintaining their feelings
of hunger and satiety. At the same time, a child’s refusal to
finish their broccoli while asking for a dessert should not be
viewed as trickery, but more as an expression of enjoyment.
Care should simply be taken to ensure that the dessert does
not systematically replace something the child likes less.
Parental consumption of fruit
and vegetables should increase
Despite the importance of the parental model on children,
it must be noted that in terms of diet, most parents are a
long way off setting a good example on a routine basis. In
Europe, a high percentage of mothers consume less than
one portion of fruit or vegetables per day and only 27 % follow WHO recommendations of over 400 g of fruit and vegetables per day [11].
Researchers involved in the OPALINE study wondered if a link
exists between the level of children’s dietary selectivity and
educational practices within the family. Few studies up to then
had attempted to find out if a permissive education within the
family (respect for the child’s appetite and preferences to the
point of preparing them their own meal), intermediate education (encouragement to eat amounts commensurate with the
child’s appetite) or authoritative education (parents who force
their child to finish their plate irrespective of how hungry or tired
they may be) could be shown to have such an influence.
The results of the study show that 25 % of the child’s level
of selectivity can be explained by practices within the family.
Of the five predictive factors relating to higher child selectivity,
three are due to the willingness of the mother to accede to
her child’s wishes, namely permissive educational style, dietary
behaviour guided by preferences and dietary strategy based
on the child’s preferences.
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Restrict time spent watching TV
Data relating to the external conditioning of children’s diet
through TV is damning :
• overweight children (and obese children even more
so) are better than thin children at identifying food adverts on the TV [12] ;
• ll children increase food intake in front of the TV,
a
the obese more than others [13-14] ;
• reducing time spent in front of the TV reduces corpulence [15]
• atching TV increases the consumption of sodas or
w
salted foods [16]
• and reduces that of fruit and vegetables [17].
The two other predictive factors of the child’s selectivity,
namely the use of coercion and alternatives, are the sign
of authoritative parental behaviour which aims to force the
child to eat the rejected food.
«Our results are in line with previous studies which underline
that authoritative and permissive strategies are associated in
equal measure to child neophobia», concludes Dr Sandrine
Monnery-Patris, an INRA research scientist within the FLAVIC (flavour, vision and behaviour of the consumer) mixed
research unit.
Setting an example
Parents who eat large amounts of fruit and vegetables encourage their children as much through advice as through their
own behaviour. On the other hand, ill-informed mothers who
often come from modest backgrounds tend to pass on their
bad habits to their offspring. Similarly, children may model
their behaviour on a third party outside the family. Boys are
readily influenced by the enthusiastic reaction of a teacher of
the same sex to a new food, while the reaction of a fellow pupil
has little impact. Girls, on the other hand, are most likely to put
their trust in their best friend rather than their teacher. z
Make fruit and vegetables readily available
A child’s propensity to take the easy option should be exploited. Why search high and low for a packet of biscuits
for tea if there is fruit already on the table in the kitchen ?
And studies bear this out : beyond sensory preferences,
availability and accessibility of fruit and vegetables are the
strongest determinants for consumption amongst children
of between six and twelve years old [18]. A study carried out
among adolescents even showed that when children have
little liking for fruit and vegetables, intake can increase if the
products are simply made available [19].
p. 4 - How can we make children like vegetables ?

5. © Monkey Business - Fotolia.com
­
Parents and teachers
should approach the question of diet as a whole
Regarding dietary education, the experts agree that
it is preferable to favour sensory education (which is linked
to product history, the way it is made and the enjoyment of
eating together, which aim to teach children how to enjoy
the taste of vegetables), rather than nutritional education
(which aims to give health advice) which is often difficult
for children to understand and is therefore ineffective. This
conclusion can be drawn from the following observation :
the improvement of dietary understanding is not enough to
change children’s preferences, choices and consumption of
fruit and vegetables.
The Louis Bonduelle Foundation is supporting a study at the
Pasteur Institute in Lille on this subject. The SENSORED study is seeking to evaluate if a class-based sensory education
activity, carried out among 500 11-year-old schoolchildren,
results in a positive development of their fruit and vegetable
preferences and also an improvement in their choices along
with an increase in the consumption of these foods. Begun
in September 2008, this study will deliver its results in March
2011. In the meantime, it is interesting to note that according
to the CREDOC/CCAF survey (2007), children declare being
interested in food mainly for nutritional reasons, followed by
the enjoyment dimension [20]. It would therefore appear to
be of greater benefit to discuss diet as a whole.
Should you talk to children about nutrition ?
According to Marlène Dreyfus, a clinical psychologist at the Armand Trousseau hospital in Paris, adults should respect children’s tastes and talk to them about nutrition with the aim of
making the child well-informed rather than fully-informed. The
reason : without the child’s support, i.e. if you do not take their
capabilities, emotions and enjoyment into account, the educational approach to nutrition runs the risk of at best not achieving
its objectives and at worst causing dietary behaviour disorders.
Parents and teachers are therefore required not to confuse
teaching with education. Educational messages should not be
taught like a lesson to be learnt off by heart and recited, but by
using special tools and methodologies.
How can we make children like vegetables ? - p. 5
At school, dietary education should be
practical and fun
Although figures vary widely by country, overall figures show
that young Europeans do not eat enough vegetables. On
average, the proportion of 11-15-year-old children who
eat them less than once a day is around 65-70%. Malta,
Spain and Italy are at the bottom of the table with less than
25 % eating vegetables every day. France is reasonably well
placed with 33 to 50 % respectively of 11-year-old girls and
15-year-old boys eating vegetables each day [21]. With a
view to improving levels of consumption, the Louis Bonduelle Foundation is active at a European level in supporting
dietary education activities in the school environment.
In Benelux, for example, there is Professor Louis Veggie whose mission is to inform children of between 3 and
12 years old about the nutritional benefit of vegetables with
the aim of making them increase their consumption. An Internet site has been established for nearly a year now which
plays host to a fruit and vegetable laboratory. This site can
be used in two different ways : either the child can browse
through it independently and click on explanations or videos, or teachers can download educational kits of different
levels. This project is currently being run in partnership with
schools in the Netherlands.
In Italy, the Louis Bonduelle Foundation has established a
partnership to develop three dietary education programmes
and to spread a gastronomic culture with a high quality profile. The Orto in Condotta programme is an operation designed specially for 6 to 14-year-old. Objective : to train children to eat healthily while respecting the environment. This
project, about to be given the Guadagnare Salute logo by
the Italian Health Ministry (the equivalent of the PNNS logo
in France), consists of activities in the classroom, kitchen
and vegetable garden. Children therefore learn about the
different stages from field to plate and the vegetable garden enables them to experiment while having fun. The programme also includes training for teachers and information
meetings with parents. z
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6. Sustainable evolution
of eating habits
In practice
In
­ the garden, at the market, in the kitchen…
get them to join in
It’s through gradually familiarising them with vegetables that children learn to like them. The familiarisation
of children with different foods can be done over the long
term, as previously described via , or in the short term
around learning about what food is, what it looks like and
where it comes from, etc., as well as by preparing meals.
It’s a question of developing contact between the child and
the food before it is presented on the plate. In the case
of raw vegetables, for example, there exist a number of
effective tips tested by the Louis Bonduelle Foundation on
children and adolescents.
Get them used to the raw product
At the greengrocers and in the market, get your child to
appreciate the colours, smells and shapes of vegetables.
Teach them to identify different fruits and vegetables.
Then, ask them their opinion : «Which one do you fancy ?»,
«Which one would you like ?», «Look at that broccoli...»,
etc. Another possibility is to go and pick the vegetables together in a vegetable garden. Just being involved is an important step, as they will not feel that vegetables are being
imposed on them, but quite the opposite, namely that it is
their decision.
Cook together
Older children can peel carrots and younger children can
wash, rinse and throw the vegetables into the pot with an
adult’s assistance. They can also help to put together appetising dishes of mixed vegetables which, more importantly,
will enable them to take pride in the appearance of the finished article.
Adapt the meal to their tastes
As far as raw vegetables are concerned, it is important
to present them to children in small quantities and small
pieces, and to incorporate them into food they already like :
pasta salads, potatoes, fruit, etc. It is also advisable to season them with sauces to tone them down. For example, beat
a yoghurt with two soup spoons of oil, lemon juice, a little
diced shallot, fresh herbs (parsley, chervil, chives or basil),
not forgetting a small pinch of salt. And tempt them by combining raw vegetables with fruit, and firm with tender. z
At the table, make vegetables look attractive
The way in which vegetables are prepared is important. As part of his thesis on neuroscience and cognition, David Morizet of the Paul Bocuse Institute in Lyon
has evaluated the portrayal of vegetables by children
aged between 8 and 11-year-old. «Mixtures of vegetables
are generally not liked and, for a single vegetable, the way
it is served is very important, he explains. For example,
grated carrots get a positive response but carrot puree
less so.» Another observation : children appear to prefer
dishes where they are able to recognise the products of
which they are composed.
Vegetables in a multitude of forms
Armed with the knowledge of children’s perceptions
when faced with vegetables, a solution can be introduced
to change the minds of those who baulk at the idea of
cauliflower cheese, leek soup, steamed green beans and
others : change the way they look. And there is no lack of
possibilities. Vegetables can be served :
• in savoury pancakes : these wedges of grated vewww.fondation-louisbonduelle.org
getables (zucchini, potatoes, carrots, etc.) are nearly
always a winner.
• as a puree : colours which they normally reject
(green the most often) paradoxically have the tendency to amuse them when they are in the form of a
puree. Tip : to tone down the taste, add a little melted
cheese (of the Laughing Cow variety).
• in a flan or as a mousse : they tend to like the
creamy texture, and to limit the fat content, fromage
frais can be used to replace the cream.
• in a tart or quiche : ideally suited for vegetables
with the added advantage of making a complete meal.
• in omelettes : another complete meal into which
just about any vegetable can be incorporated.
• in stuffing : these dishes can be prepared with
children’s help, with the stuffing taking the role of
modelling clay. Tip : meat stuffing can be replaced by
tuna or a carbohydrate (rice, wheat, couscous, etc.).
• in fritters, samosas or spring rolls : forms which
have the major advantage of being eaten with
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the fingers. Fat content can be reduced by brushing
them with oil and baking them in the oven instead of
using the deep fryer.
• in lasagne : a whole variety of possible mixtures
for this pasta and vegetable dish (spinach and goat’s
cheese, salmon and leek, ham and broccoli, tuna and
carrot, etc.).
A sweet note in desserts
Certain vegetables can also be used in desserts. Many
are sweet or contain fibres which give a creamy texture
without having too pronounced a taste.
For example, this is the case with :
• squashes and zucchini : in a cake, they give a
smooth texture and enable fat content to be reduced.
Very good in combination with honey and nuts.
• carrots and beetroot : naturally sweet, their mellowness gives cakes a smooth texture. Carrot cake
can be flavoured with coconut, almonds, semolina,
etc. Beetroot is recommended for brownie-type fondant cakes.
• fennel : it’s mild aniseed flavour goes perfectly
with honey.
• pumpkin and sweet potato : there is no limit for
these two vegetables, they can be used in any form
(tart, cake, flan, waffles, crumble...).
A few further tips
To keep them happy while waiting for the meal to be served, instead of giving them a biscuit or a piece of bread,
get them to try a green bean, some peas or a slice of cooked carrot… and if the vegetables are not cooked yet :
open a tin of asparagus or young carrots, served cold,
and let them eat with their fingers.
Once sat at the table, a tip for younger children : make
their meal come alive.
• Tell them a story based around their plate of vegetables.
• Bring the plate to life, for example by making characters to be eaten : with salads draw hair with grated
carrot, eyes with slices of cucumber, the nose with a
cherry tomato and the mouth with a slice of pepper ;
for purees, a few peas to make the eyes, green beans
How can we make children like vegetables ? - p. 7
for eyelashes and mouth, mushrooms for the ears. A
note of caution : some children identify with the character and will not eat it…
• Let them serve themselves. They will gradually
learn to take amounts according to their wants and
appetite and it is a sign of trust to which they will
respond.
• Prepare pasta with very small pieces of diced tomato, green beans, zucchini, etc… as a change from
ketchup.
• When eating soup or puree, play a game to find all
the flavours. Children love guessing games.
And finally : it is important to develop the child’s role in
relation to their food. They should be complimented on
their choice and thanked for their assistance if they help
to prepare the meal or lay the table. In general, parents
should come across as convinced and convincing. And
they should also be prepared to accept criticism while
requesting the reluctant child’s suggestions for next
time. z
«Vegetables Day»
In 2005, Louis Bonduelle Foundation launched «Vegetables Day» ™ campaign. Every Tuesday, commercial
and public sector restaurants and canteens give vegetables the pride of place on the plate and not their usual
role of simple accompaniment. The objective : to make
vegetables tasty (once again) and to make people discover the multitude of flavours and uses. «Vegetables
Day» has a particularly high profile in school canteens
which represent 68 % of the operation’s 700 partner
establishments. The chefs who are part of the operation receive recipes and packs which enable them to
decorate their canteen. 73 % have seen an increase
in vegetable consumption, a figure which is 20 points
higher than for chefs not taking part in the operation.
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