Discover the most relevant stats and trends from Advertising Age's "2015 Marketing Fact Pack," an annual guide designed for marketers, media, agencies and decision makers. Utilize Bonfire Marketing's deck to build your strategy for the year, determine where to spend ad dollars, if traditional or digital media is right for you, and to learn the latest in smartphone usage.

1. Marketing Fact Pack
2015

2. Hello!
Bonfire Marketing has pulled the most relevant stats from Advertising Age’s
2015 Fact Pack. Let us know if you have any questions or just want to chat
about the details. We love talkin’ shop.

3. Spending Trends Stay Steady
• TV slows
• Print and radio continue
to decline
• Internet stabilizes (but
continues to grow)

4. Print / Radio a Steady Decline
• US and worldwide
spends are positively
correlated

5. More Time on Digital
• More time spent on
digital than TV
• Digital diversifying
• Mobile and social grow
• Laptop / desktop
decline

6. Digital Breakdown
• Migration to mobile
• Mobile and tablet
differences are getting
cloudy

7. Largest Online Properties
• Facebook video on the
rise
• Google a clear leader

8. Sentiment
• Getting close to
prerecession levels

9. Household Income
• Stagnant
• Interesting how it does
not reflect on sentiment

10. Smartphone Stats
• Business in the morning
• Interactions in the
evening
• Fun late night

11. Smart Devices Are Coming
• Integrated
• Efficient
• Everywhere

12. Multitasking
• The noise is increasing
• The distractions are
increasing
• The marketing
channels are increasing

13. Cord-Cutting
• Trend is growing
• Apple users are leading
the pack

14. Summary
• More migration to digital
• Integrated campaigns
• Smart devices are
coming (some are here)
• Timing (calendaring) is
very important