Personal Branding, Why it Matters to Indys!

1. Why it Matters to
Indys!

2. What is Personal Branding?
It’s the process by which
we market ourselves to others.
Personal branding is, for some people, a description of the process
whereby people and their careers are marked as brands. the personal
branding concept suggests instead that success comes from self-
packaging; this includes but is not limited to the body, clothing,
appearance and knowledge contained within.
WIKIPEDIA:

3. Why does it matter?
You need to be in control
of who you are, how you
are perceived and what
you want to be known for.

4. Who Is Doing It Well?

5. And Not So Well…

6. The Personal Branding
Equation
Image + Message + Knowledge + Customer
Experience

7. Getting Started
Pull it together – brand mantra
(3 to 5 words capable of creating transformation)
Emotional
appeal
Determine your
description
Determine
your function
Source: Forbes Woman

8. Getting Started
Survey clients and colleague
Identify strengths
Focus on niche

9. Getting Started
genuine, passion, enthusiastic, professional,
fun, approachable
social media, writing, media relations, strategy,
organization, personal branding
creative, writing, big-picture thinker,
relationship-builder
Emotional
Appeal
Description
Function

10. My Brand Mantra
Inspire change; make a
difference.

11. Other Mantras
Swim in your own pond
Make change
Create and conquer

12. How to do it

13. Online Keys to Success
Be consistent with your image – show
a visual link between all online assets
Let your personality shine
Cross-promote online and in the real
world

14. How to do it
Image, Traditional
Marketing and Branding
Elements, Customer
Experience
Real World

15. Real World Keys to Success
I am committed to working with clients to share messages that matter. I develop strategic communications
plans that combine the power of public relations, social media, marketing and community investment to
deliver a strong ROI. For 20 years, I’ve specialized in strategic public relations, working both in the media
and with the media. I’ve watched my industry transform and I’ve adapted with it.
As a sole practitioner, I believe in the power of relationships, connection and collaboration. My desire is to
work with your team and help you become more successful with your stakeholders. When required,
I draw on my extensive network of creative and communications colleagues to assemble the right talent for
your project, while remaining your project manager and primary contact.
their world and connecting with the people that will contribute to your success. Whether you have an
inspirational story of hope, a hot new product, a complicated issue to deal with or a great track record of
leadership and success, let me help you tell your story.
I’ve earned a Bachelor of Arts Degree (English major; Political Science minor) from the University of Alberta;
www.bonnieelgiepr.com. Additional work samples available upon request.
AREAS OF EXPERTISE
Developing strategic marketing communications plans that help companies reach their target markets in
Helping companies understand how PR, social media, marketing and community investment work
together to build great brands
traditional and online journalists to create meaningful
stories
Developing social media plans and calendars to get the conversation started and
build your online communities
Writing compelling copy that tells your story for web, social media networks,
brochures and newsletters
Maximizing social media/PRsynergies to spread the word about
amazing individuals, charities or companies
Leveraging a network of talented communications colleagues,
if needed, to get media coverage and measurable results for
all clients
Bonnie Elgie PROFILE
Professional
pieces

16. Personal Branding Dos
Be positive and passionate
Be consistent
Communicate your brand
Be visible
Become an expert

17. Personal Branding Don’ts
Misrepresent yourself
Neglect to observe social
media etiquette
Underestimate the importance
of image
Forget the “personal” in personal
branding
Make it all about you

18. Conclusion
"Mo st succe ssfulm e n have no t
achie ve d the ir distinctio n by having
so m e ne w tale nt o r o ppo rtunity
pre se nte d to the m . The y have
de ve lo pe d the o ppo rtunity that was
at hand. "
– Bruce Barton

19. Bonnie Elgie, APR
bonnie@bonnieelgiepr.com
bonnieelgiepr.com