What are Millennials really looking for when they travel? And why are they so connected throughout their #vacay?

1. W H AT D O E S T H I S M E A N
F O R T H E I N D U S T R Y ?
Online
Engagement
Millennials
are connected
24/7 and they
document
everything on
social media,
especially their
travels
Be Mobile
86% of
Millennials are
disappointed
by bad mobile
experiences
Secure loyalty
through better
rewards
Millennials like
to save money,
they enjoy VIP
experiences and
exclusivity they
can brag about
Embrace
Spontaneity
Millennials
tend to do what
they want when
they want
Be Authentic
Millennials love
user-generated
content and
when brands
speak to them
http://www.cntraveler.com/reports/how-millennials-travel
http://www.huffingtonpost.com/sarah-clark/4-ways-millennials-are-ch_b_10503146.html
http://www.millennialmarketing.com/2016/05/what-you-need-to-know-about-millennial-
travelers/
https://www.curalate.com/blog/millennials-travel-industry/
https://www.fastcompany.com/3053174/how-millennials-are-redefining-business-travel
https://skift.com/2016/10/27/millennials-are-now-the-most-frequent-business-travelers/
https://apex.aero/2017/02/09/millennial-business-traveler
http://www.internetmarketinginc.com/blog/millennial-travel-trends/
https://www.currencyfair.com/blog/millennials-changing-business-travel-industry/
E X P E R I E N C E S
of Millennials are choosing to
spend more money on experiences
generating the “Experience Economy”
wish to travel
abroad as much
as possible
t r av e l
s t y l e
75% have travel apps on their phones
30% of Millennials would prefer free
Wi-Fi inflight over any other amenity
o n b oa r d
49% take
last minute
vacations
s o c i a l
m e d i a
How Millennials Are Changing Travel
M
arketers love to blame Millennials for everything! Which means these
“marketers” are probably Boomers in denial about their recent loss of
demographic dominance. Millennials do all sorts of amazing things
for themselves and the world. They are spontaneous and fun-loving. And they
love travel, both for business and leisure. Sometimes all at once! So how should
marketers speak to them? What do Millennials do differently than other age
groups? And can we think up a new word to replace…. bleisure?
I ’ M G O I N G O N
# VAC Ay
97% of Millennials share
travel posts on social media
55M Instagram images
tagged #Vacation
178 M Instagram images
tagged #Travel
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post at least once a day on
social media while on vacation
pay for inflight services such as Wi-Fi,
in-seat charging, and early deplaning 36% like
automated check-ins
7 5 %
A new group of
frequent flyers
and business
travelers has
surfaced among
26-35 year olds
Millennials are
often flying
for career
development
purposes
78% of
Millennials
love adding
vacation days
to a business-
related trip