77% of smartphone users use their mobile devices for job searches. Only 5-7% of employers have a mobile recruiting presence. Are you ready for the change?

1. What Does
ZMOT Mean for
Mobile?

2. What Does ZMOT Mean for
Mobile?
The ZMOT approach to decision making is part of
the consumer idealism of today:
• A man taking a photo of a product on his droid in a store aisle
• A woman scanning a QR code or UPC code with her iPhone
during a potential purchase
• Your spouse reading product reviews on a Blackberry before
heading out to shop
• Your sister searching for the hottest toys for your favorite
niece or nephew on an iPad
If we don’t rethink the way we engage the savvy users, we
lose mind and market share to competition

3. 4
Who uses Smartphones?
It’s not only teenagers:
• 35-44 demo has nearly identical adoption as
18-24
• Trend is expected to continue to grow
• 40% of Tablet & Smartphone owners use
them while watching TV (Nielsen)
• 17% of women / 21% of men looked up
product information because of a TV
commercial (Nielsen)
• 79% of consumers use a smartphone to
help with shopping (Google: ZMOT)

4. 5
Why is a Mobile Presence Important in
Your Recruiting Process?

5. • Mobile Websites
• Mobile Alerts
• Mobile Apps
• Mobile Ads in Recruiting
Apps
• Text Messages
• QR Codes
6
What is a Mobile Presence?

6. 7
What is a Mobile Presence?
What is a Mobile Website?
A mobile website is a specifically
optimized site, designed for use
on a mobile device such as a
tablet or smartphone. Mobile
optimization allows for proper
distribution of site content in the
mobile browser without limiting
user experience.

7. 8
What is a Mobile Presence?
What are mobile alerts?
A mobile alert is a notification that
is pushed to a mobile device by
an internet service. This
notification can provide notice to
the device user of new content
which may be displayed on their
device.

8. 9
What is a Mobile Presence?
What is a Mobile App?
A mobile app is a software
application designed to be run on
a mobile device such as a tablet
or smartphone. These apps are
sought out and installed by the
user through distribution sources
such as iTunes, Blackberry, or the
Android Marketplace

9. 10
What is a Mobile Presence?
What is a mobile ad?
A mobile ad is an unobtrusive
advertisement placed within a
relevant application or mobile
site. This advertisement is
clickable and links to additional
web content.

10. 11
What is a Mobile Presence?
What is text message marketing?
Text message marketing is an
opt-in/opt-out technology that
provides a service which pushes
important information, which the
user has requested, to their
mobile device via text message.

11. 12
What is a Mobile Presence?
What is a QR code and how is it used?
A QR code is a new type of
barcode which contains digital
information. When scanned with
the camera of a digital device this
barcode can tell the device to
display specific content in the
browser.

12. 13
What is a Mobile Presence?
Universal Orlando
Simon Malls – QR Code and
Mobile Alerts

13. 14
Mobile is Now the Job Search Tool of
Choice for Professionals
• 77% of job seekers are now using mobile job
search tools
• A big portion of the 77% say that mobile tools
are more accessible then other tools
• 24% cite portability as the key reason for
using mobile devices
• 17% don’t want to get caught doing job
searches at work !

14. 15
Mobile Apps That Make Job Search
Easy
Bump
This could well be the strangest app. When you
load bump into your smartphone, you can
physically “bump” other phones equipped with
the software to instantly exchange names,
addresses, and phone numbers. The app is
100% encrypted end-to-end.

15. 16
Mobile Web Sites
Careerbuilder.com
has both a mobile
app and is optimized
for the mobile web
Indeed.com is unique
in that it searches
online services and
periodicals for
available jobs
Beyond.com allows
you to build a career
path called your
channel, and
provides a notification
service for new jobs
Simplyhired .com is
unique in that it
allows you to view job
trends and compare
salaries across
positions

16. What Do Job Seekers Want to See in
Mobile Recruiting?
17
• Ability to search for jobs
• Apply for jobs
• Receive job alerts (notifications of open positions
via text/email/notifications)
• Tracking of application status
• Share content with friends on Social Networks
(Twitter, Facebook, etc!)
• Calendar with career related events

17. 18
A Mobile Marketing Success Story
Features of the Hyatt Mobile App:
• View recruiting related videos
• Network with Hyatt recruiters via
Social Media
• Submit Resume/CV from app

18. 19
Mobile Recruiting is On the Rise
• 19% of job seekers use their mobile devices for
career-related purposes in the ZMOT
• 50% said they could imagine doing it
• Only 7% of employers have a mobile version of
the career website
• Only 3% have a mobile app
• 1 in 5 job seekers may not sound like a huge
deal, but clearly this number is growing fast
Mobilization of corporate and recruiting websites is
critical as the mobile explosion continues.

19. Consider Features with Mobile
Recruitment Technology
20
• Get a mobile site today for corporate & recruiting
• Purchase targeted mobile ads on mobile job boards.
• Play with QR codes at career events in ads
• Consider exploring an app that allows the creation/
sharing of resumes! Large Carriers
• Experiment with virtual business card distribution (Bump
and CardDock)
• Maintain the conversation with mobile alerts or push
notifications
• Consider mobile interviews with FaceTime or Skype
At the end of the day, Fail Fast and go with what is
working.

20. For more information:
• Contact Boost Media Entertainment
– Boostmedientertainment.com
– boost@boostmediaentertainment.com
– 317.624.0300
• 107 S Pennsylvania St, Suite 101
Indianapolis, IN 46204