Government’s ability to deliver optimally transparent, productive, online communication and interaction at all levels is key to our nation’s future success.

1. Government 2.0
Cutting-Edge Solutions For Communication, Collaboration, Service Delivery
New Thinking
Innovative Implementation
Extraordinary Results
Ready for what’s next.

2. Government’s ability to deliver optimally transparent, productive,
online communication and interaction at all levels is key to our
nation’s future success.
Booz Allen Hamilton: helping clients build the next
The Basics of Social Media generation of Government 2.0 programs. Federal
agencies are under extreme pressure to rethink
Blog: A user-generated Web site where entries
are made in journal style and displayed in reverse and reinvent the way government does business.
chronological order The Obama administration is calling for open,
Wiki: A collaboration tool allowing anyone to transparent and efficient government services
edit content to be delivered via the Internet.
RSS: The latest method of delivering content from
the Internet for personal viewing The collective mission is to improve the efficiency
and effectiveness of public services, while enabling
Social Networking: Allows users to share text,
audio, and visual content through people-to-people communication between and among government
connections via web-based tools workers, contractors, elected officials and constituents.
In addition, agencies must deploy systems that
Widget: A graphical user interface allowing users
to pull in information and display data from other provide a measurable cost and time savings.
sources
Podcast/Vodcast: An audio/video file made Booz Allen is the thought and market leader in
available for use on computers or portable partnering with clients to deliver complex and
media devices complete Government 2.0 systems.
Social Bookmarking: Enables users to store,
classify, share and search each other’s bookmarks The Booz Allen Difference. We don’t look at
via user-generated content tags
Government 2.0 as a technology issue – it’s
not about the technology, it’s about what the
Social Media Public Sites technology enables. Rather than focusing on
building online sites and platforms, we look
Social Networking Sites (Linked-In, MySpace,
Facebook, etc.) are online communities allowing at building online communities and self-
registered users to connect, interact, and exchange service systems.
information with those who share interests
and activities
Booz Allen works with clients to see and imagine
Image/Video Sharing (Flickr, YouTube, etc.) are the possibilities that technology can bring while
user-generated sites enabling uploading of pictures
using a holistic methodology to ensure successful
or videos and viewing/comment on content provided
by others implementation. Our combination of deep domain
experience and extensive functional capabilities set
Microblogs (Twitter, Plurk, etc.) let users post very
brief updates (usually 140 characters), so that us apart from other firms, and result in the creation
others in their networks can view and comment of online communities that help achieve the mission.
Wiki (Wikipedia, etc.) is a collaborative, collectively
compiled and edited series of content and articles Booz Allen’s implementation of a suite of social media
for public use tools behind the firewall was recently honored with the
2009 Open Enterprise Innovation Award.

3. Government 2.0: Linking Government, These programs can make government more
transparent, more functionally responsive and
People and Services provide opportunities for constituent input and
participation.
Government 2.0 is about using technology
to transform the way government operates.
Our experience demonstrates that successful
Government 2.0 solutions include one or more
implementation of Government 2.0 programs isn’t
of the following online applications:
about using new technology and the same old
processes – it requires the ability and willingness
● Deploying online, self-service systems that
to take a completely fresh look at how the
focus on the customer’s needs. These systems
government can and should do business and to
could allow constituents to go to a Web site
have a comprehensive understanding of:
and apply for government benefits; provide
information or input to the government; search ● Which social media tools deliver the
for information; submit applications to the
right solutions
government or ask questions of government ● How best to integrate those tools with
officials online in real time. These systems
the current IT infrastructure, workflow
save the government time and money, while
and environment
supporting and expediting responsive, ● The most effective ways to encourage, empower
constituent services.
and teach people how to use the tools
● Using social media tools to foster
intergovernmental relationships and
cooperation. Social media creates almost
instantaneous information-sharing and improved
governmental effectiveness across traditional
barriers. As a result, these tools help bridge
and facilitate operations across traditional
divisions of government (federal, state and
local) and across boundaries that are physical
(geography), hierarchical (GS-8 to the Secretary
of a Department), interdepartmental and those
existing between government employees
and contractors.
● Developing social media programs to
improve communications and collaboration
between government and constituents.

4. The Road To Trusted Services Starts At Booz Allen
A key focus for developing an integrated, digital,
Government 2.0 infrastructure is implementing
sufficient security and identity safeguards, so
that constituents’ sensitive information is secure
and the government is not subjected to fraud.
To “trust” an online transaction each party
must have confidence in:
● The identity of the parties
● The way that the data will be handled,
managed and protected
● The security of the communications channel
being used
Booz Allen, one of America’s foremost
cybersecurity firms, has a documented record
of success for building security components
directly into the applications that ensure
systems, identity, finances and information are
safe from attack or theft. Booz Allen is leading
the way in the development of Trust Frameworks,
identity proofing and authentication systems and
standards with the federal government.
Implementing Integrated
Government 2.0 Systems
Every federal department and agency is taking a
fresh look at how best to implement Government
2.0 solutions to save money, improve constituent
and stakeholder services, make government
more transparent and facilitate collaboration
among agencies, government employees
and contractors.

5. Government 2.0 implementations require a holistic, create intellectual capital
systematic, integrated and innovative approach to ● Return on investment: Tracking metrics,
assure success. Piecemeal solutions will fail. analytics and qualitative measures to
demonstrate ROI
The Booz Allen Government 2.0 ● Identity and access management: Developing
standards, policies, and technologies that
Capabilities serve as the foundation of trusted identity
and security maintenance
Booz Allen’s social media capabilities have ● Data management: Determining how data will
emerged as a user-driven methodology for the
be stored, maintained and accessed securely
industry, from assessment to evaluation. ● Trusted infrastructure and cybersecurity:
We deliver:
Processes and infrastructure to secure and
protect systems from attack, fraud, and theft
● Readiness: Identifying outcomes from
of data and resources
engaging Government 2.0 systems; assessing ● Program management: The range of
the status of legacy systems and functionality;
processes and responsibilities for maintaining
identification of requirements and assessing
and updating the technical infrastructure and
stakeholder interests and needs
for keeping content and programs fresh
● Strategic planning and implementation: ● Interactive service development: Maintaining
Aligning mission goals and objectives with
and updating human interfaces with the
desired outcomes for Government 2.0
system and the applications delivered
systems; designing the technical system,
work processes, culture changes and
communication approaches Booz Allen Delivers
● Governance: Developing clear, manageable
system and user parameters to mitigate risks Our clients are served by expert, experienced,
and creating secure environments sensitive to dedicated teams capable of understanding
agency and user needs and addressing specific organization’s
● Innovation: Customizing and integrating needs, developing comprehensive, strategic
systems to meet unique, organizational and customized plans and delivering the
needs, ensuring the scalability of applications integrated systems and processes upon which
● Change management: Addressing issues organizational success is achieved.
of culture change, adoption and usage and
providing guidelines and resources to improve
system vitality
● Knowledge management: Providing
acknowledged thought leadership and
fostering the process of data gathering to

6. Case Studies In Government 2.0 Success
Booz Allen is leading the way in Government
2.0! The following case studies offer examples
of the range of Booz Allen’s services helping
federal government clients utilize and implement
measurably successful, award-winning,
Government 2.0 programs.
U.S. Pacific Command (PACOM)
All Partners Access Network (APAN)
ChALLeNGe:
The U.S. Pacific Command (PACOM) operates in
the Pacific Rim with numerous actors (military,
civilian, government, non-government) who must
all cooperate in crisis and disaster response
situations, joint exercises with foreign militaries
and other events where open information flow is
essential to success.
PACOM required a holistic capability that easily
could be assimilated into its communications
infrastructure and easily utilized in developing
countries lacking sophisticated communications
infrastructures.
ReSPONSe:
Booz Allen worked with PACOM to develop the
APAN system. Built for Internet use, it included
file sharing applications, wikis, blogs and
calendaring tools to coordinate schedules. The
system also supports mobile applications and
integrates public social media sites, such as
Twitter and Facebook, as well as sophisticated
geospatial systems, such as Open Street, to
create detailed maps of damaged areas. The

7. system is designed to handle extremely secure chat translation feature enabling users to see
communications, while also interacting with conversations in their own language.
the general public and disaster relief workers
and organizations. ● The system is used to identify where to take
people needing medical attention, where
ReSULTS: to deliver food and clothing and how to get
needed equipment into and around the country.
It often is said that, “Timing is everything.” In
the case of the earthquake crisis in Haiti and ● The APAN system is expanding both in areas
APAN’s abilities to help, nothing could be more of utilization and functionality and is a clear
true. In fact, the APAN system proved to be the example of how effectively Booz Allen partners
communications backbone for aid organizations with government agencies to implement
operating in Haiti. A Haitian Relief Virtual Government 2.0 solutions to save lives.
Group (HRVG) was set up in the system with
the ability to support and facilitate discussions
about problems and solutions and to enable
easy sharing of information between relief
organizations, the US military, the Haitian people
and relief workers on the ground. The group
continues to operate and includes
2,000 members.
“An Internet-based network
[APAN]…..was put to the test
during a real-life crisis and
performed like a champ”
—“Military Facilitates Help in Haiti”,
Signal News, February 2, 2010,
● To join the HRVG, users simply open an APAN
account to access information on areas of
assistance applicable to their organizations.
They then get access to 3D maps and
situation reports. The site even includes a

8. Case Studies In Government 2.0 Success
Federal emergency Management with the public and first responders during
emergencies. The Government 2.0 network
Administration (FeMA) will also improve crisis communication and
cooperation between police, fire, rescue,
ChALLeNGe: hospitals, FEMA, relief organizations and the
public to better protect and serve our country.
FEMA needed to establish consistent, branded
communications through all traditional and
social media in times of emergency. The agency
now uses social media to improve their public
communication on their role and responsibility
to coordinate state and local resources during
an emergency. The agency is also using social
media outlets to establish communications and
networks of followers before a crisis exists.
These systems have been established because
of their pervasiveness and mobile accessibility
during times of emergency.
ReSPONSe:
Booz Allen developed the “FEMA in Focus”
brand to provide a consistent image across
multiple platforms.
ReSULTS:
FEMA now has produced a family of videos for
a YouTube channel that tell the human side of
emergency management. Additionally,
@femainfocus is FEMA’s Twitter feed. FEMA also
uses Facebook and MySpace to network and
communicate with field staff and the public.
Additionally, Booz Allen worked with FEMA to build
systems to improve the agency’s communications

9. The Department of Labor (DOL) ReSULTS:
ChALLeNGe: Booz Allen and DOL
have implemented a
DOL was charged with developing a single, comprehensive system
integrated, self-service Web site enabling citizens using the best features of
to easily and efficiently search the various social media, self-service
government benefits and entitlement programs web questionnaires,
and determine their eligibility for assistance. applications and improved
communications to deliver
ReSPONSe: effective, integrated,
cross-agency government
Booz Allen worked with DOL to consolidate all services, more quickly
the government benefit information into one and at a lower cost.
Web site – GovBenefits.gov. The site represents
benefits programs for 17 federal agencies and Constituents are better served, because in
300 million U.S. residents as stakeholders. many instances they can:
● An online prescreening questionnaire
● Often find programs that provide assistance
application was developed to enable citizens of which they were unaware
to locate the benefits programs for which they
● Immediately receive answers, rather than
may be eligible. being put on hold or having to travel to a
● The site also provides a list of “next steps” government office
the individual needs to take to apply for
● Avoid waiting weeks for an appointment
benefits and relevant contact information.
● Eliminate waiting in a line
● The system economically benefits partner
agencies by prescreening individuals for The system is powered by a sophisticated, yet
eligibility criteria via the Internet, a lower cost user-friendly, content management system,
channel. Additionally, the site answers basic allowing partner agencies to quickly and easily
questions, saving each agency many person- make expeditious updates.
hours from answering telephone inquiries and
responding to in-person visits. In addition, 200,000 subscribers receive e-mails
announcing updates on specific GovBenefits.gov
web pages. Fifty thousand subscribers receive
quarterly e-newsletters, allowing DOL to save
significantly on printing and postage costs. And a
Twitter account now provides updates and alerts
on benefits information.

10. Case Studies In Government 2.0 Success
The US Department of Defense prevention/treatment and the MHS blog, which
promotes open discussion between MHS and its
Military health System (MhS) stakeholders. In addition Booz Allen developed a
stakeholder outreach plan, established privacy,
ChALLeNGe: security and regulatory guidance and helped
streamline internal and external work processes.
MHS needed to create a web and social media
presence to reach out to 9 million eligible
ReSULTS:
beneficiaries and other important stakeholder
communities, such as military-focused
Booz Allen and MHS built a model system using
publications and Web sites. The objective was
social media and collaboration software to work
to efficiently, effectively and proactively engage
with stakeholders, provide relevant information,
service members and their beneficiaries in the
raise awareness of programs, build trusted online
health services access, research and education
communities and improve people’s lives.
opportunities process. The overall goal was to
achieve vastly improved communication with,
and healthcare services for, our military and
their dependents.
“The Booz Allen approach to
social media implementation
ReSPONSe: allows us to connect and engage
people like never before…We’re
Booz Allen worked with the MHS to integrate
able to obtain feedback and,
social media into strategic communications
in turn, provide information
planning and new systems to improve online
to service members and their
communication to and from MHS service people
families, how, when and where
and their families. Just as importantly, the
they want it.”
systems were designed to create communities,
—Michael Kilpatrick, M.D.,
where members of the military and their Director. MHS Strategic Communications
dependents could discuss military health issues
and provide direct or indirect feedback to MHS.
The www.health.mil/connect site was established
as the MHS Internet hub. It hosts all MHS social
media in one place, including a Twitter feed
link; podcasts about military health issues; a
link to the MHS Facebook site links; to YouTube
videos promoting healthy practices and disease

11. About Booz Allen hamilton
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