2. Outline
What is Commerce
Brief History of E-commerce
Types of Commerce
The DIGITAL phenomenon
Looking at e-commerce from different perspectives
Different types of e-commerce
Examples of the types of e-commerce
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3. Outline-contd.
Some e-commerce scenarios
Advantages of e-commerce
Future of E-commerce in India
Transformation of a Compartmentalized
Organization into Integrated Organization
Three-tier Technical Model
Architecture of Web-based E-commerce System
Discussion
Reference
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4. What is Commerce
According to Dictionary.com
Commerce is a division of trade or
production which deals with the exchange
of goods and services from producer to final
consumer
It comprises the trading of something of
economic value such as goods, services,
information, or money between two or more
entities.
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Outline
6. 1970s: Electronic Funds Transfer (EFT)
Used by the banking industry to exchange account information
over secured networks
Late 1970s and early 1980s: Electronic Data
Interchange (EDI) for e-commerce within
companies
Used by businesses to transmit data from one business to
another
1990s: the World Wide Web on the Internet
provides easy-to-use technology for information
publishing and dissemination
Cheaper to do business (economies of scale)
Enable diverse business activities (economies of scope
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Outline
8. Digital Phenomenon
What do you think?
What are the drivers of e-commerce?
Data networks
Intense competition
Globalization
Information age
Technologies
Automation
Low cost high quality products/services
DIGITAL
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Outline
9. E-commerce from different
perspectives
Three layer models for e-commerce (e.g. Zwass’s
model).
E-business: a wider perspective than e-commerce.
E-commerce improves the value chain.
E-commerce provides an effective tool for building,
managing and enhancing these relationships.
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Outline
10. Different types of E-Commerce
Business
(organization)
Customer
(individual)
Business
(organization)
Customer
(individual)
B2C
(e.g Amazon)
C2B
(e.g Priceline)
C2C
(e.g eBay)
B2B
(e.g TPN)
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Outline
11. Examples
B2C: www.amazon.com
C2C: www.eBay.com
B2B: www.tpn.com
C2B: www.priceline.com
Let’s visit these web sites in turn and discuss its
features.
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Outline
13. Advantages of e-commerce?
To consumers (think about the consumer buying
process: search, evaluate and execute)
To businesses (think about the common objective
of every business)
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Outline-contd
14. Future of E-commerce in India
According to business world estimate near
about Sixty thousand new jobs will be
created for the internet world alone in the
next two years
e-Commerce transactions are expected to
cross the Rs. 3500 crore milestone in 2010-
11, a jump of around 350 percent from the
2008-09 figure of Rs. 1000 crore
eBay said that consumers were trading
goods worth almost three crore rupees
everyday, across the globe.
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Outline-contd
15. Transformation of a Compartmentalized
Organization into Integrated Organization
Management
Production
Department
Finance
Department
Marketing
Department
Personnel
Department
Managem
ent
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Outline-contd
17. Architecture of Web-based E-Commerce
System
Backend system
Firewall
Internet
Server side
Intranet
(Secure)
Web Server Application Server
Database
Service system
Client side
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Outline-contd Fig-2
18. Discussion
How should different departments participate in an
e-commerce project?
Management
Marketing
Production
Finance
Procurement
Customer support
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Outline-contd