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Using Web 2.0 to Promote your Lupus Sub-Chapter

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Donald Burr
Donald Burr

My girlfriend and I gave this talk at the 2008 Bay Area Lupus Foundation (BALF) Subchapter Training Day. In it we explain how you can use Web 2.0 and social media technologies to promote your lupus sub-chapter. Of course this information is valid for almost any other website, company, or agenda that anyone might want to promote.

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Using the Power of Web 2.0 to Promote your Lupus Sub-Chapter by Pamela Gross and Donald Burr Santa Maria Sub-Chapter
Topics We’ll Cover What is Web 2.0? Why Build a Community? Blogs Podcasts Twitter Social Networks, Event Calendars
What is Web 2.0? Creativity Sharing Collaboration Community Social Networking
Why Build a Community? A place for like-minded individuals to gather “The digital water cooler” Word of mouth advertising They do all the work for you Critical Mass is the key
Blogs Not just “what I had for breakfast” Blogroll - Build relationships Comments - Community Easy to set up and use Free Wordpress.com, Disqus.com
Podcasts “TiVo for radio” Download and listen at your convenience, for free Not as difficult to produce as you might think Requires almost no outlay of cash
You could go fancy...
...but you don’t have to!
Hosting your Podcast TalkShoe.com “Live call-in” type shows, or shows with multiple hosts Skype - a podcaster’s best friend Libsyn.com
Twitter Micro-blogging + Instant Messenger Gets your message out fast and wide Use to promote your site, blog, podcast Be spontaneous “I just read this interesting article...” “Wow, just saw lupus on TV...”
Twitter in Plain English
Social Networks Facebook - for the young adults MySpace - for the tweens + teens LinkedIn - for networking with your peers
Facebook Applications Events Groups Causes Recruitment incentives Let your community do your work
Upcoming.org Social calendaring Advertise your events Integrates with Outlook, Google Calendar, etc. Attendees can easily invite more Let them do your work for you

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Using Web 2.0 to Promote your Lupus Sub-Chapter

  • 1. Using the Power of Web 2.0 to Promote your Lupus Sub-Chapter by Pamela Gross and Donald Burr Santa Maria Sub-Chapter
  • 2. Topics We’ll Cover What is Web 2.0? Why Build a Community? Blogs Podcasts Twitter Social Networks, Event Calendars
  • 3. What is Web 2.0? Creativity Sharing Collaboration Community Social Networking
  • 4. Why Build a Community? A place for like-minded individuals to gather “The digital water cooler” Word of mouth advertising They do all the work for you Critical Mass is the key
  • 5. Blogs Not just “what I had for breakfast” Blogroll - Build relationships Comments - Community Easy to set up and use Free Wordpress.com, Disqus.com
  • 6. Podcasts “TiVo for radio” Download and listen at your convenience, for free Not as difficult to produce as you might think Requires almost no outlay of cash
  • 7. You could go fancy...
  • 9. Hosting your Podcast TalkShoe.com “Live call-in” type shows, or shows with multiple hosts Skype - a podcaster’s best friend Libsyn.com
  • 10. Twitter Micro-blogging + Instant Messenger Gets your message out fast and wide Use to promote your site, blog, podcast Be spontaneous “I just read this interesting article...” “Wow, just saw lupus on TV...”
  • 11. Twitter in Plain English
  • 12. Social Networks Facebook - for the young adults MySpace - for the tweens + teens LinkedIn - for networking with your peers
  • 13. Facebook Applications Events Groups Causes Recruitment incentives Let your community do your work
  • 14. Upcoming.org Social calendaring Advertise your events Integrates with Outlook, Google Calendar, etc. Attendees can easily invite more Let them do your work for you

Notes de l'éditeur