Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
User experienceresearch@prle
1. User Experience Research at Philips Research
Boris de Ruyter
Principal Scientist, Philips Research Europe
2. User – System Lifestyle Experience
Interaction Examples
Trends Research
Confidential COS, May 28, 2008
2
3. User – System
Interaction
Confidential COS, May 28, 2008
4. The evolution in User – System Interaction
interaction paradigms
Mainframes
Mini-
The evolution computer
Desktop PC
of computers
Notebook PC
and networks
Pocket PDA Internet
appliance
Personalized
VUIs anticipatory
The evolution GUIs multi-modal
of interfaces High-level UI
languages
Assembly and
machine code
November 08, 2007
5. The evolution in User – System Interaction
differentiating benefits
Immersive
Fun to use
Easy to use
Efficiency
Effectiveness
November 23, 2010
8. Cocooning
Stay at home, the desire
to build a soft and cozy
nest to protect ourselves
from the harsh,
unpredictable realities of
the outside world
Confidential COS, May 28, 2008
9. Clanning
Join up, belong to and
hang out with groups of
like friends, providing a
secure feeling that our
own beliefs will be
validated by consensus
Confidential COS, May 28, 2008
10. Fantasy & Escape
Break away from
modern tensions by
seeking excitement in
risk free adventures
such as in virtual
reality environments
Confidential COS, May 28, 2008
11. Pleasure Revenge
Being tired of rules and
regulations, consumers
want to cut loose
Confidential COS, May 28, 2008
12. Small Indulgences
Stressed out from ever
increasing expenses
consumers are seeking
ways to reward
themselves with
affordable luxury
Confidential COS, May 28, 2008
13. Anchoring
Reaching back to our
spiritual roots, taking
what was comforting
from the past in order to
feel securely anchored
for the future
Confidential COS, May 28, 2008
14. Egonomics
Looking for new ways to
make more personal
statements
Confidential COS, May 28, 2008
15. Atmosfear
The polluted
environment stirs up a
storm of consumer doubt
and uncertainty
Confidential COS, May 28, 2008
16. 99Lives
Assuming multiple roles
in order to cope with our
busy and high-tech lives
Confidential COS, May 28, 2008
17. Cashing out
Questioning the intrinsic
value of a high powered
career, people are opting
for more fulfillment in a
simpler way of living
Confidential COS, May 28, 2008
18. Being Alive
The awareness that the
concept of wellness can
add generous years of
good health, giving an
overall better quality to
our lives
Confidential COS, May 28, 2008
19. Save Our Society
To protect our
endangered planet, we
must rediscover a social
conscience based on a
blend of ethics, passion
and compassion
Confidential COS, May 28, 2008
20. Rhythm & Balance
Restore a balance
between work and
leisure, between oneself
and nature
Confidential COS, May 28, 2008
22. Eco exhaustion
Consumers report getting
bored with eco news and
admit having exaggerated
their commitments because
it was fashionable
Confidential COS, May 28, 2008
23. Freemium
Consumers expect
receiving some free
lunches although they
realize that they have to
pay for dinner
Confidential COS, May 28, 2008
24. Learning
Consumers are getting
anxious in times of
uncertainty and want to
understand or even try to
influence their
environment
Confidential COS, May 28, 2008
25. Commuter marriages
Consumers are
increasingly finding it
difficult to balance
between family en
professional life
Confidential COS, May 28, 2008
31. Context studies
High level user needs
User
insights
Diary studies Observations
November 23, 2010
32. Lab studies
• Focus group sessions to collect early user feedback on concepts
• Controlled experiments (limited in time) to study the usability and end
user acceptance
– Multi observer setup
– Control & coding in one system
– Distributed coding scheme
– Observed & automated events
Focus groups Observation room Usability test
November 23, 2010
39. Techniques for experience assessment
• Self reporting data
– User satisfaction in CE
– Social Intelligence in HDS
• Physiological data
– Quality of sleep
– Emotional state
• Observational data
– Problem solving behavior
– Patterns in shopping behavior
November 23, 2010
40. Field studies
• Use of the propositions in real life settings over longer periods of time
• Data collection through logging and in situ interviews
• Complementary findings to laboratory studies
In situ interviews
November 08, 2007
41. Field studies
http://SimplicityLabs.net
November 08, 2007
