SlideShare une entreprise Scribd logo
1  sur  10
Presentation on McDonalds
History ,[object Object],[object Object],[object Object],[object Object]
Brand McDonalds – ‘Not Selling a Burger’ ,[object Object],[object Object],[object Object],[object Object]
Philosophy of McDonald’s in Going International ,[object Object],[object Object],[object Object],[object Object]
McDonalds- Localization & Standardization ,[object Object],[object Object],[object Object],[object Object]
Brand Communication ,[object Object],[object Object],[object Object]
In India , there are no Big Macs because the Hindu people don’t eat beef. However, they have the Maharaja Mac, which is a Big Mac made of lamb or chicken meat. There is also a vegetarian burger, the McAloo Tikki. In fish-loving Norway,  they have the McLaks, a sandwich made of grilled salmon and dill sauce .
In Costa Rica , unsurprisingly, you can order Gallo Pinto, meaning rice and beans Rice-loving Hong Kong , has – of course – Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous rice.
Japan  totally reinvents McDonald’s with its Ebi Filet-O (shrimp burgers), Koroke Burger (mashed potato, cabbage and katsu sauce, all in a sandwich), Ebi-Chiki (shrimp nuggets) and Green Tea  It’s not  Greek  without pita, so when in Greece, have a Greek Mac, a burger made of patties wrapped in pita.
Moving forward ,[object Object],[object Object],[object Object]

Contenu connexe

Tendances

History of mcdonald's corporation
History of mcdonald's corporationHistory of mcdonald's corporation
History of mcdonald's corporation
Asad Obaid
 
Presentation on McDonald's Corp.
Presentation on McDonald's Corp.Presentation on McDonald's Corp.
Presentation on McDonald's Corp.
deepti bhardwaj
 
Mc Donald's Global Standardization Adaptation
Mc Donald's Global Standardization Adaptation Mc Donald's Global Standardization Adaptation
Mc Donald's Global Standardization Adaptation
AUEB MBA full-time alumni
 
What is the_product_positioning
What is the_product_positioningWhat is the_product_positioning
What is the_product_positioning
Dominic Mackenzie
 

Tendances (20)

Animated McDonalds case study
Animated McDonalds case studyAnimated McDonalds case study
Animated McDonalds case study
 
Mc donald's ppt
Mc donald's pptMc donald's ppt
Mc donald's ppt
 
History of mcdonald's corporation
History of mcdonald's corporationHistory of mcdonald's corporation
History of mcdonald's corporation
 
McDonalds the Indian Way
McDonalds  the Indian WayMcDonalds  the Indian Way
McDonalds the Indian Way
 
Mcdonalds marketing
Mcdonalds marketingMcdonalds marketing
Mcdonalds marketing
 
Presentation on McDonald's Corp.
Presentation on McDonald's Corp.Presentation on McDonald's Corp.
Presentation on McDonald's Corp.
 
Mcdonald’s Project
Mcdonald’s Project Mcdonald’s Project
Mcdonald’s Project
 
Mc Donald's Global Standardization Adaptation
Mc Donald's Global Standardization Adaptation Mc Donald's Global Standardization Adaptation
Mc Donald's Global Standardization Adaptation
 
McDonald's Case Study
McDonald's Case StudyMcDonald's Case Study
McDonald's Case Study
 
Mc donalds final powerpoint
Mc donalds final powerpointMc donalds final powerpoint
Mc donalds final powerpoint
 
MediaFilmExchange.co.uk Powerpoint
MediaFilmExchange.co.uk PowerpointMediaFilmExchange.co.uk Powerpoint
MediaFilmExchange.co.uk Powerpoint
 
Mcdonalds
McdonaldsMcdonalds
Mcdonalds
 
Mc donalds
Mc donaldsMc donalds
Mc donalds
 
Mc donalds
Mc donalds Mc donalds
Mc donalds
 
What is the_product_positioning
What is the_product_positioningWhat is the_product_positioning
What is the_product_positioning
 
MCDONALD IMPORT EXPORT Ppt
MCDONALD IMPORT EXPORT PptMCDONALD IMPORT EXPORT Ppt
MCDONALD IMPORT EXPORT Ppt
 
Mcdonald's Mini Case Study
Mcdonald's Mini Case StudyMcdonald's Mini Case Study
Mcdonald's Mini Case Study
 
Mcdonalds
Mcdonalds Mcdonalds
Mcdonalds
 
Mc donalds ppt
Mc donalds pptMc donalds ppt
Mc donalds ppt
 
McDonalds Corporation Strategic Management Analysis
McDonalds Corporation Strategic Management AnalysisMcDonalds Corporation Strategic Management Analysis
McDonalds Corporation Strategic Management Analysis
 

En vedette

McDonald's Company Analysis
McDonald's Company AnalysisMcDonald's Company Analysis
McDonald's Company Analysis
Yanxin Jiang
 
Ritesh Lee Cooper
Ritesh Lee CooperRitesh Lee Cooper
Ritesh Lee Cooper
guestb7fc71
 

En vedette (20)

Mc Donald's case presentation
Mc Donald's case presentationMc Donald's case presentation
Mc Donald's case presentation
 
Group 9 mc donald’s presentation com3110 final
Group 9 mc donald’s presentation com3110 finalGroup 9 mc donald’s presentation com3110 final
Group 9 mc donald’s presentation com3110 final
 
Growing the mc donald's brand
Growing the mc donald's brandGrowing the mc donald's brand
Growing the mc donald's brand
 
Mc donalds
Mc donaldsMc donalds
Mc donalds
 
Mc donald's case study
Mc donald's case studyMc donald's case study
Mc donald's case study
 
Gap analysis of Mc donalds with respect to fast food industry
 Gap analysis of Mc donalds with respect to fast food industry Gap analysis of Mc donalds with respect to fast food industry
Gap analysis of Mc donalds with respect to fast food industry
 
Mcdonalds yash mathur_skit_jaipur
Mcdonalds yash mathur_skit_jaipurMcdonalds yash mathur_skit_jaipur
Mcdonalds yash mathur_skit_jaipur
 
McDonald presentation
McDonald presentationMcDonald presentation
McDonald presentation
 
McDonald's Company Analysis
McDonald's Company AnalysisMcDonald's Company Analysis
McDonald's Company Analysis
 
Ritesh Lee Cooper
Ritesh Lee CooperRitesh Lee Cooper
Ritesh Lee Cooper
 
Mcdonalds presentation
Mcdonalds presentationMcdonalds presentation
Mcdonalds presentation
 
Make mytrip.com presentation service marketing
Make mytrip.com presentation   service marketingMake mytrip.com presentation   service marketing
Make mytrip.com presentation service marketing
 
Mcd media recommendation
Mcd media recommendationMcd media recommendation
Mcd media recommendation
 
McDonald's At The Receiving End Case Study
McDonald's At The Receiving End Case StudyMcDonald's At The Receiving End Case Study
McDonald's At The Receiving End Case Study
 
Mcdonals by group lotus
Mcdonals by group lotusMcdonals by group lotus
Mcdonals by group lotus
 
Mc Donalds
Mc DonaldsMc Donalds
Mc Donalds
 
Presentation about McDonald’s
Presentation about McDonald’s Presentation about McDonald’s
Presentation about McDonald’s
 
Merck- River Blindness
Merck- River BlindnessMerck- River Blindness
Merck- River Blindness
 
makemytrip.com
makemytrip.commakemytrip.com
makemytrip.com
 
Mc Donalds
Mc DonaldsMc Donalds
Mc Donalds
 

Similaire à Presentation On Mc Donalds

kfc vs macdonald world
kfc vs macdonald world kfc vs macdonald world
kfc vs macdonald world
Karishma Shah
 
Mc donalds123
Mc donalds123Mc donalds123
Mc donalds123
jayant24
 
Case study on mc donald’s (2)(1)
Case study on mc donald’s (2)(1)Case study on mc donald’s (2)(1)
Case study on mc donald’s (2)(1)
Pranav Dhananiwala
 
Discussion Questions 1 How has competition to McDonald’s change.docx
Discussion Questions 1 How has competition to McDonald’s change.docxDiscussion Questions 1 How has competition to McDonald’s change.docx
Discussion Questions 1 How has competition to McDonald’s change.docx
madlynplamondon
 
mchdonals project of BCRW by A.A.F
mchdonals project of BCRW by A.A.Fmchdonals project of BCRW by A.A.F
mchdonals project of BCRW by A.A.F
adnan aslam
 
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docxNotes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
vannagoforth
 

Similaire à Presentation On Mc Donalds (20)

McDonald’s Case Study
McDonald’s Case StudyMcDonald’s Case Study
McDonald’s Case Study
 
kfc vs macdonald world
kfc vs macdonald world kfc vs macdonald world
kfc vs macdonald world
 
Mc donalds123
Mc donalds123Mc donalds123
Mc donalds123
 
Case study on mc donald’s (2)(1)
Case study on mc donald’s (2)(1)Case study on mc donald’s (2)(1)
Case study on mc donald’s (2)(1)
 
Mc donald story of going international
Mc donald story of going internationalMc donald story of going international
Mc donald story of going international
 
Principles and Practice of Management
Principles and Practice of ManagementPrinciples and Practice of Management
Principles and Practice of Management
 
Iim intern
Iim internIim intern
Iim intern
 
Discussion Questions 1 How has competition to McDonald’s change.docx
Discussion Questions 1 How has competition to McDonald’s change.docxDiscussion Questions 1 How has competition to McDonald’s change.docx
Discussion Questions 1 How has competition to McDonald’s change.docx
 
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...
 
Case Study on McDonald's
Case Study on McDonald'sCase Study on McDonald's
Case Study on McDonald's
 
Mcdonalds research project (fom)
Mcdonalds research project (fom)Mcdonalds research project (fom)
Mcdonalds research project (fom)
 
Mc donalds
Mc donaldsMc donalds
Mc donalds
 
Value creation by MacDonald's
Value creation by MacDonald'sValue creation by MacDonald's
Value creation by MacDonald's
 
Casestudy on mc donalds
Casestudy on mc donaldsCasestudy on mc donalds
Casestudy on mc donalds
 
Mcdonald's marketing
Mcdonald's marketingMcdonald's marketing
Mcdonald's marketing
 
Mcdonalds
McdonaldsMcdonalds
Mcdonalds
 
mchdonals project of BCRW by A.A.F
mchdonals project of BCRW by A.A.Fmchdonals project of BCRW by A.A.F
mchdonals project of BCRW by A.A.F
 
Avika parashari mc_donald's
Avika parashari mc_donald'sAvika parashari mc_donald's
Avika parashari mc_donald's
 
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docxNotes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
 
Macdonalds
MacdonaldsMacdonalds
Macdonalds
 

Dernier

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Dernier (20)

Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 

Presentation On Mc Donalds

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. In India , there are no Big Macs because the Hindu people don’t eat beef. However, they have the Maharaja Mac, which is a Big Mac made of lamb or chicken meat. There is also a vegetarian burger, the McAloo Tikki. In fish-loving Norway, they have the McLaks, a sandwich made of grilled salmon and dill sauce .
  • 8. In Costa Rica , unsurprisingly, you can order Gallo Pinto, meaning rice and beans Rice-loving Hong Kong , has – of course – Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous rice.
  • 9. Japan totally reinvents McDonald’s with its Ebi Filet-O (shrimp burgers), Koroke Burger (mashed potato, cabbage and katsu sauce, all in a sandwich), Ebi-Chiki (shrimp nuggets) and Green Tea It’s not Greek without pita, so when in Greece, have a Greek Mac, a burger made of patties wrapped in pita.
  • 10.