SlideShare une entreprise Scribd logo
1  sur  26
How Is COVID-19 Impacting
Organic Search by Industry &
What Can We Do About It?
Panelists
2
Ben Goodsell
Founder, Tight Ship Consulting
Duane Forrester
VP of Industry Insights at Yext
Jordan Leschinsky
Manager of Content Strategy
at iPullRank
3
How has COVID-19 affected
consumer interest (clicks)
across industries?
4
Botify.com/Trends
5
SERP Intent - Clicks
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Expert Panel + Q&A
25
Ben Goodsell
Founder, Tight Ship Consulting
Duane Forrester
VP of Industry Insights at Yext
Jordan Leschinsky
Manager of Content Strategy
at iPullRank
Thank you
26

Contenu connexe

Plus de Botify

Living in a mobile first index world
Living in a mobile first index worldLiving in a mobile first index world
Living in a mobile first index worldBotify
 
BrightonSEO 2019 - Crawl Budget is dead, please welcome Rendering Budget
BrightonSEO 2019 - Crawl Budget is dead, please welcome Rendering BudgetBrightonSEO 2019 - Crawl Budget is dead, please welcome Rendering Budget
BrightonSEO 2019 - Crawl Budget is dead, please welcome Rendering BudgetBotify
 
Botify Webinar - The new Version of Botify Keywords
Botify Webinar - The new Version of Botify KeywordsBotify Webinar - The new Version of Botify Keywords
Botify Webinar - The new Version of Botify KeywordsBotify
 
Mobile-First Index: A Data-Driven Analysis & Discussion
Mobile-First Index:  A Data-Driven Analysis & DiscussionMobile-First Index:  A Data-Driven Analysis & Discussion
Mobile-First Index: A Data-Driven Analysis & DiscussionBotify
 
Why auditing your rel=canonical configuration is a shrewd move
Why auditing your rel=canonical configuration is a shrewd moveWhy auditing your rel=canonical configuration is a shrewd move
Why auditing your rel=canonical configuration is a shrewd moveBotify
 
Botify webinar Internal Linking - October 2018
Botify webinar   Internal Linking - October 2018Botify webinar   Internal Linking - October 2018
Botify webinar Internal Linking - October 2018Botify
 
How Does Google Crawl the Web?
How Does Google Crawl the Web?How Does Google Crawl the Web?
How Does Google Crawl the Web?Botify
 
GSC vs Scraping: Go Beyond Rankings
GSC vs Scraping: Go Beyond RankingsGSC vs Scraping: Go Beyond Rankings
GSC vs Scraping: Go Beyond RankingsBotify
 
The GDPR: What, Why and How Botify is Compliant by Design
The GDPR: What, Why and How Botify is Compliant by DesignThe GDPR: What, Why and How Botify is Compliant by Design
The GDPR: What, Why and How Botify is Compliant by DesignBotify
 
Demystifying JavaScript & SEO
Demystifying JavaScript & SEODemystifying JavaScript & SEO
Demystifying JavaScript & SEOBotify
 
Webinar Structured Data
Webinar Structured DataWebinar Structured Data
Webinar Structured DataBotify
 
Mobile first index webinar
Mobile first index webinarMobile first index webinar
Mobile first index webinarBotify
 
Decrypt Google’s Behavior with Botify Log Analyzer
Decrypt Google’s Behavior with Botify Log AnalyzerDecrypt Google’s Behavior with Botify Log Analyzer
Decrypt Google’s Behavior with Botify Log AnalyzerBotify
 
Understand the impact of Javascript on SEO
Understand the impact of Javascript on SEOUnderstand the impact of Javascript on SEO
Understand the impact of Javascript on SEOBotify
 
Botify Keywords webinar - september 2017
Botify Keywords webinar - september 2017Botify Keywords webinar - september 2017
Botify Keywords webinar - september 2017Botify
 
Webinar content quality - march 2017
Webinar   content quality - march 2017Webinar   content quality - march 2017
Webinar content quality - march 2017Botify
 

Plus de Botify (16)

Living in a mobile first index world
Living in a mobile first index worldLiving in a mobile first index world
Living in a mobile first index world
 
BrightonSEO 2019 - Crawl Budget is dead, please welcome Rendering Budget
BrightonSEO 2019 - Crawl Budget is dead, please welcome Rendering BudgetBrightonSEO 2019 - Crawl Budget is dead, please welcome Rendering Budget
BrightonSEO 2019 - Crawl Budget is dead, please welcome Rendering Budget
 
Botify Webinar - The new Version of Botify Keywords
Botify Webinar - The new Version of Botify KeywordsBotify Webinar - The new Version of Botify Keywords
Botify Webinar - The new Version of Botify Keywords
 
Mobile-First Index: A Data-Driven Analysis & Discussion
Mobile-First Index:  A Data-Driven Analysis & DiscussionMobile-First Index:  A Data-Driven Analysis & Discussion
Mobile-First Index: A Data-Driven Analysis & Discussion
 
Why auditing your rel=canonical configuration is a shrewd move
Why auditing your rel=canonical configuration is a shrewd moveWhy auditing your rel=canonical configuration is a shrewd move
Why auditing your rel=canonical configuration is a shrewd move
 
Botify webinar Internal Linking - October 2018
Botify webinar   Internal Linking - October 2018Botify webinar   Internal Linking - October 2018
Botify webinar Internal Linking - October 2018
 
How Does Google Crawl the Web?
How Does Google Crawl the Web?How Does Google Crawl the Web?
How Does Google Crawl the Web?
 
GSC vs Scraping: Go Beyond Rankings
GSC vs Scraping: Go Beyond RankingsGSC vs Scraping: Go Beyond Rankings
GSC vs Scraping: Go Beyond Rankings
 
The GDPR: What, Why and How Botify is Compliant by Design
The GDPR: What, Why and How Botify is Compliant by DesignThe GDPR: What, Why and How Botify is Compliant by Design
The GDPR: What, Why and How Botify is Compliant by Design
 
Demystifying JavaScript & SEO
Demystifying JavaScript & SEODemystifying JavaScript & SEO
Demystifying JavaScript & SEO
 
Webinar Structured Data
Webinar Structured DataWebinar Structured Data
Webinar Structured Data
 
Mobile first index webinar
Mobile first index webinarMobile first index webinar
Mobile first index webinar
 
Decrypt Google’s Behavior with Botify Log Analyzer
Decrypt Google’s Behavior with Botify Log AnalyzerDecrypt Google’s Behavior with Botify Log Analyzer
Decrypt Google’s Behavior with Botify Log Analyzer
 
Understand the impact of Javascript on SEO
Understand the impact of Javascript on SEOUnderstand the impact of Javascript on SEO
Understand the impact of Javascript on SEO
 
Botify Keywords webinar - september 2017
Botify Keywords webinar - september 2017Botify Keywords webinar - september 2017
Botify Keywords webinar - september 2017
 
Webinar content quality - march 2017
Webinar   content quality - march 2017Webinar   content quality - march 2017
Webinar content quality - march 2017
 

Dernier

Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfAutus Digital
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPR Wires
 

Dernier (20)

Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 

How Is COVID-19 Impacting Organic Search by Industry & What Can We Do About It?

Notes de l'éditeur

  1. Why click data?
  2. Most people use search volume for keyword research - say with Adwords keyword tool, can you explain how you measured click data and why it makes these graphs special?