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Why You Must Urge To Clean
Your Email Lists
In our previous posts, we have stressed just how important lists
verification and cleaning is. Luckily for you, Email List Verify has
powerful tools designed just for this purpose. Our job is to make sure
that you are only sending emails to quality contacts and your job is to
enjoy increased click through rates and conversions making yourself
some loyal subscribers and money along the way.
v
www.bounceless.io
www.bounceless.io
Before we get into the reasons why you need to clean your email lists regularly, it
is important to note that; having a clean email list does not necessarily
guarantee you success in your campaigns. Here’s why:
Like we have always been saying, ours is to make sure you have no invalid or
unverified emails. However you choose to mail your recipients is entirely up to
you. We eliminate your chances of getting bouncing emails and at the same
time improve your click through rates and eventually conversions. All these are
however, dependent on how you do your targeting and segmentation. We
discussed this broadly in the post titled, “How Targeting Makes Email Marketing
Effective.” Please check it out if you haven’t already.
Clean Email Lists vs Marketing Campaigns Success
www.bounceless.io
The word of the day
today is “targeting”.
It is a crucial
element of email
marketing.
Why You Need
a Clean Email
List ?
Wehavetalkedaboutthebenefitsofclean
emaillistsinthepast.So,inthispostwe
haveselectedjust3keypoints — which,in
ouropinion,webelievearethecorereasons
forcleaninglists.
www.bounceless.io
www.bounceless.io
• Lower bounce rates and Sender Reputation
• Targeting and Campaign Stats
• Saving and Value for Money
www.bounceless.io
Having a lot of invalid and unverified email addresses can be detrimental to
your campaigns. Sending too many bouncing emails can hurt your sender
reputation. Your recipients’ Email Service Provider can list you as a spammer
meaning your emails will never be opened — so basically, no conversions. Your
own Email Service Provider can blacklist you as well and you will never be able to
send any emails with your account. In very serious cases, your devices’ IP
address can be blocked from ever opening a new email account.
Lower bounce rates and Sender Reputation
www.bounceless.io
What list cleaning brings to the “targeting table” is that it gets rid of invalid
targets. Your subsets will be free of invalid addresses which will give you more
accurate campaign stats in terms of click through rates, opening rates, and
conversions.
Targeting and Campaign Stats
www.bounceless.io
Having very many email addresses to run your campaigns will definitely cost
more. Now, this would make sense from a financial standpoint if all the
addresses in the list are clean and verified. Running a massive campaign
without cleaning your lists will lead to loss of money and no value for money
spent.
Saving and Value for Money
team@bounceless.io
+1-310-956-4293
3503 Jack Northrop Ave
Hawthorne, CA 90250
This article is originally published
on Medium by www.bounceless.io

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Why you must urge to clean your email lists

  • 1. Why You Must Urge To Clean Your Email Lists
  • 2. In our previous posts, we have stressed just how important lists verification and cleaning is. Luckily for you, Email List Verify has powerful tools designed just for this purpose. Our job is to make sure that you are only sending emails to quality contacts and your job is to enjoy increased click through rates and conversions making yourself some loyal subscribers and money along the way. v www.bounceless.io
  • 3. www.bounceless.io Before we get into the reasons why you need to clean your email lists regularly, it is important to note that; having a clean email list does not necessarily guarantee you success in your campaigns. Here’s why: Like we have always been saying, ours is to make sure you have no invalid or unverified emails. However you choose to mail your recipients is entirely up to you. We eliminate your chances of getting bouncing emails and at the same time improve your click through rates and eventually conversions. All these are however, dependent on how you do your targeting and segmentation. We discussed this broadly in the post titled, “How Targeting Makes Email Marketing Effective.” Please check it out if you haven’t already. Clean Email Lists vs Marketing Campaigns Success
  • 4. www.bounceless.io The word of the day today is “targeting”. It is a crucial element of email marketing.
  • 5. Why You Need a Clean Email List ? Wehavetalkedaboutthebenefitsofclean emaillistsinthepast.So,inthispostwe haveselectedjust3keypoints — which,in ouropinion,webelievearethecorereasons forcleaninglists. www.bounceless.io
  • 6. www.bounceless.io • Lower bounce rates and Sender Reputation • Targeting and Campaign Stats • Saving and Value for Money
  • 7. www.bounceless.io Having a lot of invalid and unverified email addresses can be detrimental to your campaigns. Sending too many bouncing emails can hurt your sender reputation. Your recipients’ Email Service Provider can list you as a spammer meaning your emails will never be opened — so basically, no conversions. Your own Email Service Provider can blacklist you as well and you will never be able to send any emails with your account. In very serious cases, your devices’ IP address can be blocked from ever opening a new email account. Lower bounce rates and Sender Reputation
  • 8. www.bounceless.io What list cleaning brings to the “targeting table” is that it gets rid of invalid targets. Your subsets will be free of invalid addresses which will give you more accurate campaign stats in terms of click through rates, opening rates, and conversions. Targeting and Campaign Stats
  • 9. www.bounceless.io Having very many email addresses to run your campaigns will definitely cost more. Now, this would make sense from a financial standpoint if all the addresses in the list are clean and verified. Running a massive campaign without cleaning your lists will lead to loss of money and no value for money spent. Saving and Value for Money
  • 10. team@bounceless.io +1-310-956-4293 3503 Jack Northrop Ave Hawthorne, CA 90250 This article is originally published on Medium by www.bounceless.io