HbbTV is an open industry standard that combines broadcasting TV signals with broadband delivered content. It allows broadcasters to provide interactive services and additional content to viewers on their TVs to improve the viewing experience. More than 90% of TV manufacturers have adopted the HbbTV standard. The document then discusses how HbbTV works, its growth internationally, benefits for broadcasters, and how it provides an enriched viewing experience for consumers. It introduces HYBRIDA as a solution for creating and managing HbbTV applications and content through a cloud-based platform and app store.

2. WHAT IS HBBTV AND HOW IT WORKS
• HbbTV is a platform-independent industry standard that provides an open and business neutral
technology platform, which combines:
• Additional information carried in the broadcasting signal enables the TV to load a broadcaster-provided
app that can retrieve related content over the internet, and display such content.
• With the HbbTV® standard, broadcasters are able to provide interactive service and content to the
viewers on the TV screen to improve the video and additional services user experience
• At present, more than 90% of all producers of TV sets have adopted the HbbTV standard (source: GfK).
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Broadband
(iPTV, App providers, Web)
Broadcasting
Linear A/V content
APP data + signaling
Non linear A/V content
APP data
TV Station

3. HBBTV IN THE INTERNATIONAL MARKET
• HbbTV is established and growing in Europe, with the most advanced services
offered in France, Germany, Austria, Netherlands, Finland, Poland, Czech Republic,
Hungary, Spain, Turkey etc.
• HbbTV is also growing outside Europe: Malaysia, Vietnam, Thailand, Singapur,
Indonesia, South Africa, Japan, Australia, Russia, China (HBBTV trials), USA and
South America show interest, etc…
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4. WHY HBBTV?
• HbbTV enables implementing one single application to reach
all well-known TV vendors
• There is no gatekeeper like a manufacturer or supplier lock-
down. Can be used for content distribution and content
management from all:
 Production houses and content owners
 TV broadcasters
 Network operators
 PaidTV operators
• No boundaries for services (except geo-blocking used)
 Same content can be viewed in ALL HbbTV devices
• End user must not install an app from an “App store”
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It‘s logical to
combine
linear TV
with online
content.
HbbTV
provides
benefits for
the entire
Ecosystem.

5. TV BROADCASTER AND NETWORK OPERATOR “FRIENDLY”
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You are in control
No external platform provider
approval of your services in order to
be added on their platform
(application store).
With HbbTV, you launch it and it is
available on your own platform.
No need to software download:
Your viewers don’t have to first
discover, and then decide to
download your service.
You launch it and it is available.
Fast and easy development and
real interactivity
Create your own push dynamic
content over TV screen
Create “enriched TV experience” for
the user
HbbTV® is an open and business neutral standard & is available for every smart TV
owner

6. HBBTV IS (AS AN OFFICIAL STANDARD) DEVICE-AND
PLATFORM-INDEPENDENT
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Samsung Philips Sony LG Other Smart TV
High growth and potential:
• 45% of Western Europe broadband homes have
own Smart TV (Parks Associates)
• Around 79% of all Smart TVs are connected (HIS
April 2015)
Great advantages:
• Access to all Smart devices
• Maximum reach
• Low production cost
• Easy technical implementation and management
• Programming
• Targeted advertising – content placement and
push
• Call to action

7. CONSUMERS – ENRICHED “TV EXPERIENCE”
High class user experience:
• No extra devices needed
 all the services can be reached and navigated under same User
Interface and one remote controller
 RED BUTTON on the remote control to launch HbbTV services;
• Access to embedded high-quality linear TV and on-demand
services, irrespective of location:
 Program-related information such as EPG, extras, interactive
polling and voting, etc.
 Content such as catch-up TV, on-demand programs, streaming
channels, etc.
 Information about weather, traffic, news etc.
 Social services such as access to services and government
information
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8. T H E W A Y T O H B B T V
OUR SOLUTION is

9. WHO WE ARE
Entertainment Communications Ltd. is a Bulgarian company, created in 2008 by professionals
with extended experience and qualifications.
• Some of our realized projects include:
• First in Bulgaria Radio automation system implemented by many local radio stations
• Solutions for broadcasters, network operators, content providers, and advertising
agencies
• Recently the company is focused on providing interactive solutions to gain the most from
HbbTV standard such creating cloud based HYBRIDA environment platform and HYBRIDA
App Store called HYBRIDA CLOUD STORE
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10. HYBRIDA STORE
Fully deployed HbbTV ecosystem called HYBRIDA
Store which allows to:
• Develop your customized HbbTV portal
• Provide your own applications
• Select and provide 3rd parties content
available
• Manage content - CMS
• Create interactive services for customers to
involve them
• Rating/voting
• Push services
• Online data generation to target and manage
content
• Generate additional revenue
• Minimize implementation costs due to the
cloud solution
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Provide and manage ready to go services like:
• Internet TV
• Internet radio
• Print media - news
• Video content
• VOD
• Games
• Advertising positioning in all applications
categories
Other services in deployment:
• Catch-up
• Interactive EPG
• Push services
• Voting/rating
• Sharing social networks
• other on demand - weather, informational
alarms, music, social networks, etc.
Unique solution ready to use for Broadcasters, TV providers and App developers!

11. WHY HYBRIDA?
ONE PLATFORM - MANY OPPORTUNITIES!
Fully managed and developed system with interactive applications to create new high class TV experience for the viewer.
• Access to the App Store, smart statistics and application management.
• Unlimited possibilities for provision, monetization and usage of television!
• Unique services – Push content, interactivity during shows, commercials and additional content provision!
• Low initial set-up cost due to the cloud solution
• Experienced and dedicated team
• INTELLIGENT CONNECTIVITY
• Device independent – all Smart TVs with enabled HbbTV service have access
• Easy installation of HYBRIDA and the cloud system
• EASY MANAGEMENT
• CMS – content management tools
• HYBRIDA STORE has an easy user menu for personalized content management - selection, activation and application management
in each selected network.
• DATA AND STATISTICS
• Quick identification and information flow between separate components and devices allowing different data provisioning
• Consumers usage in real time - data monitoring and statistics for application usage, channel viewership and viewers in real-
time.
• MAINTENANCE AND SUPPORT
• 24/7 maintenance and support
• Personalized approach for all our clients needs
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12. EASY INTEGRATION AND SERVICE DEVELOPMENT
YOU can do it easily alone or WE can do it for you!
• A LIBRARY WITH APPLICATIONS AND COMPONENTS
• Applications and components designed to create interactivity for programs, content and advertising
commercials can be selected from the detailed library.
• Each application can be customized depending on the client’s needs
• CREATION OF THIRD-PARTY APPLICATIONS
• HYBRIDA’s team has developed and continues to develop interesting and modern applications for the
market and the platform.
• Cloud store where companies or freelanced developers can create and upload own third-party
applications in accordance with the market needs.
• Easy integration and management of own content and technical specifications, API, etc. documentation
available
• CONSTANT Development
• HYBRIDA's HbbTV applications and components in the App Store always follow the latest technologies
and market needs.
• Creation and personalization of customers apps and functionalities
• Constant development and upgrade of all components and functionalities
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13. HYBRIDA CLOUD STORE
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14. HYBRIDA CMS
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15. CONTACT US
Entertainment Communications Ltd.
20-28 Kozloduy Street, floor 6
1202 Sofia, Bulgaria
Telephone: +359 889 976 906
E-mail: office@hybrida.tv
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